Adzooma vs Optmyzr (2026): which should you pick?
As of Nov 12, 2026, Adzooma and Optmyzr share a 2.2 GPA, and only Adzooma has a free plan.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Adzooma grades higher on value for money. Optmyzr grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adzooma
PPC audits, alerts and reports across Google, Microsoft and Meta Ads
Optmyzr
PPC optimization, audits and reporting for ad accounts
Which one is for you
Pick Adzooma if
- Fits if you manage a few ad accounts and want audits without paying
- Works for freelancers running Google, Microsoft and Meta campaigns
Look elsewhere if
- Tight if you stay free, with 1 seat, 3 alerts and no custom alerts
- Watch out: branded reports and more seats need Silver or Gold
- Pricey if you need Gold features, at $179 a month
- Watch out: the annual prices could not be read, and a report schedule is marked coming soon
Pick Optmyzr if
- Fits if you run Google or Microsoft ads and want rules and audits
- Works for agencies that need reports across accounts
Look elsewhere if
- Pricey if you are small, at $209 a month at the entry spend step
- Watch out: the cost climbs from there with ad spend and number of accounts
- Watch out: Meta and LinkedIn tools and cross-platform reporting need Premium or above
- Tight if your spend passes $150K a month on Essentials or $500K on Premium, as larger spend is custom
- Watch out: a discount banner on the pricing page names an end date that has passed
How we grade them
| 2.2GPAAdzoomaFair | 2.2GPAOptmyzrFair | |
|---|---|---|
| Value for money | CSilver is $69 a month billed monthly, between the middle ($49) and the dearer quarter ($129). Gold is $179. | D$209 a month billed yearly ($299 monthly) at the entry spend step, in the dearer quarter of ad tools and about four times the middle ($49). Premium is $272, and the price climbs with ad spend. |
| Free plan and trial | CA free plan with monthly reports, a limited set of opportunities, 3 alerts, budget tracking and 1 seat, which you will outgrow. | CA 14-day trial with no card needed. There is no free plan. |
| Features | CAudits, suggestions, budget tracking, alerts, scorecards and Performance Max tools. A performance report schedule is marked coming soon on Silver and Gold. | BOptimizations, a rule engine, budget management, an AI assistant and reporting. Nothing in the listing shows a gap in the core work. |
| Ease of use | CNo store rating on record. You connect ad accounts and set alerts before it helps. | CNo store rating on record. You connect accounts and learn its rules and scripts. |
| Platforms and integrations | BWeb app with Google, Microsoft and Meta Ads, Slack and Google Analytics 4 connections. No phone or desktop apps are listed. | BWeb app with Google, Microsoft, Amazon, Meta and LinkedIn connections. No phone or desktop apps are listed. |
| Best for | PPC audits on Google, Microsoft and Meta | PPC optimization, audits and rules for ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adzooma and Optmyzr. How we grade
Price against what you get
Adzooma starts at $69 a month and scores 2.3 out of 4 on features, ease of use and platforms. Optmyzr starts at $209 a month and scores 2.7.
Optmyzr scores higher, and starts $140 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, 5 score higher than Adzooma for less, and none scores higher than Optmyzr for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Optmyzr also covers workflow automation.
At a glance
| Adzooma | Optmyzr | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $69 per month, billed monthly | $209 per month, billed annually ($299 billed monthly) |
| Free plan | Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected. | None |
| Free trial | None listed | 14-day free trial, no credit card required. |
| Web | ||
| Made by | Adzooma | Optmyzr |
| Price read from | adzooma.com | optmyzr.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Adzooma
- The Free plan allows 1 user seat, 3 alerts and no custom alerts; more seats, alerts and branded reports need Silver or Gold.
- The pricing page marks a performance report schedule as coming soon on Silver and Gold.
- The annual prices behind the Annually toggle could not be read; the 20% saving is the vendor's stated figure.
- The page marks the SEO and web metrics reports with an asterisk whose footnote was not captured.
Optmyzr
- Price depends on monthly ad spend and account count; the figures here are the entry step and the cost climbs from there.
- Meta and LinkedIn tools, Campaign Automator and cross-platform reporting require Premium or above.
- Essentials covers ad spend up to $150K a month and Premium up to $500K; larger spend goes to a custom Enterprise plan.
- A banner on the pricing page about a first-year discount names an end date of Sep. 30, which has passed, so it is not counted.
Key features
Adzooma
- Campaign audits
- Scans ad accounts for wasted spend, disapproved ads and broken conversion tracking.
- Optimization suggestions
- Lists opportunities for bidding, campaign structure, keywords, negatives and audiences that can be applied from the platform.
- Budget tracking
- Tracks spend across connected ad platforms so pacing can be adjusted before a budget is overspent.
- Automated alerts
- PPC alerts delivered by email or Slack; the number of alerts and custom-alert support depend on the plan.
- Performance scorecards
- PPC, SEO and website scorecards that highlight blockers and growth areas, with free audit reports for Google and Microsoft Ads.
- Performance Max and shopping tools
- Toolkits for Performance Max assets, exclusions and audiences, and for segmenting shopping products and fixing feed issues.
Optmyzr
- Optimizations
- Tools for keywords, search queries, ads and Performance Max, with account audits and performance reports.
- Rule engine
- Build custom strategies and insights with a rule engine, plus performance monitoring and KPI alerts.
- Budget management
- Budget monitoring and optimization, with multi-account and cross-platform budget management on Premium.
- Sidekick AI assistant
- An AI assistant on every plan. Premium adds an MCP connection for Claude, ChatGPT and other AI tools.
- Reporting and dashboards
- Performance reports on all plans; Premium adds multi-account, cross-platform reports and dashboards plus PPC vertical benchmarks.
Plans
Adzooma
Free$0
Monthly PPC performance and opportunity reports, 1 SEO profile, 1 web metrics profile, 3 PPC alerts from free templates, 1 user seat.
Silver$69
per month, billed monthly
Weekly reports, all available opportunities, 5 SEO and 5 web metrics profiles, 10 PPC alerts with custom alerts, unlimited seats, report branding, priority support.
Gold$179
per month, billed monthly
Daily reports and opportunity analysis, unlimited SEO and web metrics profiles, unlimited PPC alerts and all alert templates, unlimited seats, report branding and priority support.
Optmyzr
Essentials$209
per month at entry ad spend, billed annually ($299 monthly)
Optimizations, audits, alerts and the Sidekick AI assistant; the price rises with monthly ad spend, up to $150K.
Premium$272
per month at entry ad spend, billed annually ($389 monthly)
Adds Campaign Automator, Shopping and PMax Retail tools, cross-platform reports and Meta and LinkedIn tools, up to $500K spend.
EnterpriseCustom
Unlimited ad accounts under fair use, Okta SSO, custom integrations and a dedicated account manager. Sold through sales.
Ways to pay less
Adzooma
- Annual discount
Save 20% with annual billing
The pricing page offers a Monthly/Annually toggle labelled Save 20%. The annual prices were not readable, so the monthly prices are the ones recorded.
Optmyzr
- Annual discount
Annual billing costs less than monthly
At the entry ad-spend step, Essentials is $209 a month billed annually against $299 billed monthly, and Premium is $272 against $389.
Common questions
Which is cheaper, Adzooma or Optmyzr?
As of Nov 12, 2026, Adzooma is cheaper to start with: $69 a month, against $209 a month for Optmyzr. Adzooma starts at $69 per month, billed monthly, and Optmyzr starts at $209 per month, billed annually ($299 billed monthly).
Which has a free plan, Adzooma or Optmyzr?
As of Nov 12, 2026, only Adzooma has a free plan. Optmyzr does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.