Adzooma vs Opteo (2026): which should you pick?
As of Nov 12, 2026, Adzooma and Opteo share a 2.2 GPA, and only Adzooma has a free plan.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Adzooma
PPC audits, alerts and reports across Google, Microsoft and Meta Ads
Opteo
AI agent and one-click fixes for paid ad accounts
Which one is for you
Pick Adzooma if
- Fits if you manage a few ad accounts and want audits without paying
- Works for freelancers running Google, Microsoft and Meta campaigns
Look elsewhere if
- Tight if you stay free, with 1 seat, 3 alerts and no custom alerts
- Watch out: branded reports and more seats need Silver or Gold
- Pricey if you need Gold features, at $179 a month
- Watch out: the annual prices could not be read, and a report schedule is marked coming soon
Pick Opteo if
- Fits if you manage several ad accounts and want a list of fixes
- Makes sense if you run Google, Meta and Microsoft ads together
Look elsewhere if
- Tight if your spend is high, as Basic covers $25,000 a month and plans cap spend across all accounts
- Skip it if you advertise in Japanese or Arabic, which are not supported
- Watch out: the trial's length is not stated
- Watch out: annual billing is not listed, and a discount is arranged by emailing support
- Watch out: the refund covers only the most recent invoice
How we grade them
| 2.2GPAAdzoomaFair | 2.2GPAOpteoFair | |
|---|---|---|
| Value for money | CSilver is $69 a month billed monthly, between the middle ($49) and the dearer quarter ($129). Gold is $179. | CBasic is $129 a month for up to 10 accounts, at the edge of the dearer quarter of ad tools ($129). Professional is $249 and Agency $499. |
| Free plan and trial | CA free plan with monthly reports, a limited set of opportunities, 3 alerts, budget tracking and 1 seat, which you will outgrow. | CA free trial is offered, but the pricing page does not give its length. There is no free plan. |
| Features | CAudits, suggestions, budget tracking, alerts, scorecards and Performance Max tools. A performance report schedule is marked coming soon on Silver and Gold. | CAn agent, improvements, a toolkit, an issues tracker and five networks. Japanese and right-to-left languages are not supported. |
| Ease of use | CNo store rating on record. You connect ad accounts and set alerts before it helps. | CNo store rating on record. You connect ad accounts and review suggestions. |
| Platforms and integrations | BWeb app with Google, Microsoft and Meta Ads, Slack and Google Analytics 4 connections. No phone or desktop apps are listed. | BWeb app with Google, Meta, Microsoft, LinkedIn and TikTok Ads connections. No phone or desktop apps are listed. |
| Best for | PPC audits on Google, Microsoft and Meta | an AI agent for fixing paid ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adzooma and Opteo. How we grade
Price against what you get
Adzooma starts at $69 a month and scores 2.3 out of 4 on features, ease of use and platforms. Opteo starts at $129 a month and scores 2.3.
They score the same, and Adzooma starts $60 a month lower. Of the other ad creative and reporting tools on the chart, 5 score higher than Adzooma for less, and 5 score higher than Opteo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adzooma also covers dashboards.
- Opteo also covers workflow automation and AI agents.
At a glance
| Adzooma | Opteo | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $69 per month, billed monthly | $129 per month for up to 10 accounts, billed monthly |
| Free plan | Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected. | None |
| Free trial | None listed | Free trial offered; the pricing page does not state its length. |
| Web | ||
| Made by | Adzooma | Opteo |
| Price read from | adzooma.com | opteo.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Adzooma
- The Free plan allows 1 user seat, 3 alerts and no custom alerts; more seats, alerts and branded reports need Silver or Gold.
- The pricing page marks a performance report schedule as coming soon on Silver and Gold.
- The annual prices behind the Annually toggle could not be read; the 20% saving is the vendor's stated figure.
- The page marks the SEO and web metrics reports with an asterisk whose footnote was not captured.
Opteo
- Plans are capped by connected accounts and total monthly ad spend; spend counts across every connected account.
- Languages with double-width characters, such as Japanese, and right-to-left languages, such as Arabic, are not supported.
- Annual billing is not listed; the FAQ says a two-month discount on yearly billing is arranged by emailing support.
- The refund policy covers the most recent invoice.
Key features
Adzooma
- Campaign audits
- Scans ad accounts for wasted spend, disapproved ads and broken conversion tracking.
- Optimization suggestions
- Lists opportunities for bidding, campaign structure, keywords, negatives and audiences that can be applied from the platform.
- Budget tracking
- Tracks spend across connected ad platforms so pacing can be adjusted before a budget is overspent.
- Automated alerts
- PPC alerts delivered by email or Slack; the number of alerts and custom-alert support depend on the plan.
- Performance scorecards
- PPC, SEO and website scorecards that highlight blockers and growth areas, with free audit reports for Google and Microsoft Ads.
- Performance Max and shopping tools
- Toolkits for Performance Max assets, exclusions and audiences, and for segmenting shopping products and fixing feed issues.
Opteo
- Agent
- An AI assistant that fetches performance data, runs batch analyses and makes changes such as targets, budgets and campaigns after you review them.
- Improvements
- Turns account analysis into a queue of one-click changes, with adjustable thresholds such as maximum bid changes and protected brand terms.
- Toolkit
- Bulk pause, enable or rebudget across many campaigns, n-gram negative keyword suggestions and automatic placement exclusions.
- Issues tracker
- Flags problems such as broken landing page links and ad disapprovals across accounts and can hand fixes to the Agent.
- Multi-platform support
- The homepage says it works with Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads and TikTok Ads.
Plans
Adzooma
Free$0
Monthly PPC performance and opportunity reports, 1 SEO profile, 1 web metrics profile, 3 PPC alerts from free templates, 1 user seat.
Silver$69
per month, billed monthly
Weekly reports, all available opportunities, 5 SEO and 5 web metrics profiles, 10 PPC alerts with custom alerts, unlimited seats, report branding, priority support.
Gold$179
per month, billed monthly
Daily reports and opportunity analysis, unlimited SEO and web metrics profiles, unlimited PPC alerts and all alert templates, unlimited seats, report branding and priority support.
Opteo
Basic$129
per month for up to 10 accounts, billed monthly
Up to $25,000 monthly ad spend, live chat support, 24-hour refresh cycle and about 25m tokens.
Professional$249
per month for up to 25 accounts, billed monthly
Up to $100,000 monthly ad spend, priority support, 12-hour refresh cycle and about 50m tokens.
Agency$499
per month for up to 75 accounts, billed monthly
Up to $250,000 monthly ad spend, priority support, 12-hour refresh cycle and about 100m tokens.
EnterpriseCustom
Custom accounts, spend, refresh cycle and tokens, with an account manager. Sold through sales.
Ways to pay less
Adzooma
- Annual discount
Save 20% with annual billing
The pricing page offers a Monthly/Annually toggle labelled Save 20%. The annual prices were not readable, so the monthly prices are the ones recorded.
Opteo
- Annual discount
Two months off when billed yearly
The pricing FAQ says accounts billed yearly get a two-month discount, arranged by emailing support.
Common questions
Which is cheaper, Adzooma or Opteo?
As of Nov 12, 2026, Adzooma is cheaper to start with: $69 a month, against $129 a month for Opteo. Adzooma starts at $69 per month, billed monthly, and Opteo starts at $129 per month for up to 10 accounts, billed monthly.
Which has a free plan, Adzooma or Opteo?
As of Nov 12, 2026, only Adzooma has a free plan. Opteo does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.