Adalysis vs Opteo (2026): which should you pick?

Pick Adalysis if

• Fits if you manage Google or Microsoft Ads accounts and want routine audits
• Works for agencies that need white-label reports

Look elsewhere if

• Skip it if you also run Meta, TikTok or LinkedIn ads, as only Google and Microsoft are named
• Pricey if your ad spend is large, since the price rises on a slider with spend
• Watch out: the higher tiers differ mostly in support and onboarding, not features
• Watch out: only the first tier's prices were readable, and the pricing FAQ lists credit cards only

Pick Opteo if

• Fits if you manage several ad accounts and want a list of fixes
• Makes sense if you run Google, Meta and Microsoft ads together

Look elsewhere if

• Tight if your spend is high, as Basic covers $25,000 a month and plans cap spend across all accounts
• Skip it if you advertise in Japanese or Arabic, which are not supported
• Watch out: the trial's length is not stated
• Watch out: annual billing is not listed, and a discount is arranged by emailing support
• Watch out: the refund covers only the most recent invoice

Adalysis

• Pricing is set by monthly ad spend and shown on a slider; the tiers above differ mainly in support and onboarding, since every tier includes all features.
• Only the first tier's monthly, six-month and annual rates ($149, $134, $126) could be read; prices for higher spend levels were not read.
• Works with Google Ads and Microsoft Ads accounts; the pricing page names no other ad platform.
• Pays by Amex, Mastercard or Visa credit card, according to the pricing FAQ.

Opteo

• Plans are capped by connected accounts and total monthly ad spend; spend counts across every connected account.
• Languages with double-width characters, such as Japanese, and right-to-left languages, such as Arabic, are not supported.
• Annual billing is not listed; the FAQ says a two-month discount on yearly billing is arranged by emailing support.
• The refund policy covers the most recent invoice.

Adalysis

Audits and alerts

More than 100 prebuilt audit checks that can be customized, plus custom alerts that go out by email or Slack for critical issues.

Budget tracking and projections

Tracks over- and underspend at account, campaign or budget-group level, forecasts from account history and seasonality, and can automate daily budget changes.

Performance monitors

Nine prebuilt, editable monitors for performance changes, plus boost insights that point to growth opportunities.

Optimization tools

More than 40 PPC tools, including quality score analysis weighted by impressions, keyword and search-term analysis, and a Performance Max view.

Ad and campaign management

An RSA asset manager with bulk updates, bid management tools and a campaign builder for creating campaigns at scale.

White-label reporting

Automated reports with prebuilt templates and the agency's own branding, plus weekly summaries of issues and opportunities.

Opteo

Agent

An AI assistant that fetches performance data, runs batch analyses and makes changes such as targets, budgets and campaigns after you review them.

Improvements

Turns account analysis into a queue of one-click changes, with adjustable thresholds such as maximum bid changes and protected brand terms.

Toolkit

Bulk pause, enable or rebudget across many campaigns, n-gram negative keyword suggestions and automatic placement exclusions.

Issues tracker

Flags problems such as broken landing page links and ad disapprovals across accounts and can hand fixes to the Agent.

Multi-platform support

The homepage says it works with Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads and TikTok Ads.

Adalysis

• Standard support tier$126

  per month up to $50k ad spend, billed annually ($149 monthly)

  All features, 1 onboarding session and email support with a 12-hour response. $134 a month if billed every six months. The price rises with ad spend, up to a monthly price of $449.

• Priority support tier$449

  per month and up, billed monthly

  Covers subscriptions of $449 to $950 a month. All features, 2 onboarding sessions, 2 training sessions a year and priority support (2-hour response for 97% of requests).

• Dedicated manager tier$950

  per month and up, billed monthly

  Covers subscriptions of $950 a month and above. All features, 3 onboarding sessions, 3 team training sessions a year, priority support and a dedicated account manager.

Opteo

• Basic$129

  per month for up to 10 accounts, billed monthly

  Up to $25,000 monthly ad spend, live chat support, 24-hour refresh cycle and about 25m tokens.

• Professional$249

  per month for up to 25 accounts, billed monthly

  Up to $100,000 monthly ad spend, priority support, 12-hour refresh cycle and about 50m tokens.

• Agency$499

  per month for up to 75 accounts, billed monthly

  Up to $250,000 monthly ad spend, priority support, 12-hour refresh cycle and about 100m tokens.

• EnterpriseCustom

  Custom accounts, spend, refresh cycle and tokens, with an account manager. Sold through sales.

Adalysis

• Annual discount

  15% off annual billing, 10% off six-month billing

  Adalysis says six-month plans save 10% and annual plans save 15% against paying monthly; on the first tier that is $134 and $126 a month instead of $149.

Opteo

• Annual discount

  Two months off when billed yearly

  The pricing FAQ says accounts billed yearly get a two-month discount, arranged by emailing support.