Adalysis vs Skai (2026): which should you pick?
As of Nov 12, 2026, Adalysis grades higher than Skai: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Adalysis grades higher on value for money and the free plan. Skai grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adalysis
PPC audits, alerts and budget tracking for Google and Microsoft Ads
Which one is for you
Pick Adalysis if
- Fits if you manage Google or Microsoft Ads accounts and want routine audits
- Works for agencies that need white-label reports
Look elsewhere if
- Skip it if you also run Meta, TikTok or LinkedIn ads, as only Google and Microsoft are named
- Pricey if your ad spend is large, since the price rises on a slider with spend
- Watch out: the higher tiers differ mostly in support and onboarding, not features
- Watch out: only the first tier's prices were readable, and the pricing FAQ lists credit cards only
Pick Skai if
- Fits if you run an enterprise media budget over $4M a year
- Makes sense if you want one platform for dozens of ad publishers
Look elsewhere if
- Pricey if you are not an enterprise, at $114k a year
- Skip it if you want to try first, since there is no free plan or trial
- Watch out: pricing is annual, with a commitment review after three months
- Watch out: incrementality testing needs Enterprise Premier at $756k
- Watch out: Studio, Agent Connect and Datahub are separate products
How we grade them
| 2.2GPAAdalysisFair | 1.6GPASkaiWeak | |
|---|---|---|
| Value for money | C$126 a month billed yearly for up to $50k of monthly ad spend ($149 monthly), inside the usual spread for ad tools. The price climbs with ad spend, and higher tiers start at $449 and $950. | FFrom $114k a year, about $9,500 a month, for spend up to $4M a year, which is far above anything else in ad tools. Tiers go up to $756k and then custom. |
| Free plan and trial | CA 30-day trial on the first tier and 45 or 60 days on higher ones. The listing does not say whether a card is needed. | FNothing free: no plan and no trial on record. |
| Features | CAudits, alerts, budget tracking, performance monitors, optimization tools and white-label reports. It covers Google and Microsoft Ads only. | BOmnichannel media management, automation, competitive insights and an AI layer across 120+ publishers. Nothing in the listing shows a gap in the core work, though Studio, Agent Connect and Datahub are extra. |
| Ease of use | CNo store rating on record. You connect ad accounts and set up alerts before it is useful. | CNo store rating on record. An enterprise onboarding comes first, with a client success team. |
| Platforms and integrations | BWeb app with Google Ads, Microsoft Ads, Slack and Looker Studio connections. No phone or desktop apps are listed. | BA web app covering 120+ publishers. No phone or desktop apps are listed. |
| Best for | PPC audits and alerts for Google and Microsoft Ads | omnichannel ad management for enterprise media teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adalysis and Skai. How we grade
Price against what you get
Adalysis starts at $50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Skai starts at $0.33 a month when paid by the year and scores 2.7.
Skai scores higher and starts $49.67 a month lower. Of the other ad creative and reporting tools on the chart, 5 score higher than Adalysis for less, and none scores higher than Skai for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adalysis also covers dashboards.
- Skai also covers workflow automation and AI agents.
At a glance
| Adalysis | Skai | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $126 per month for up to $50k monthly ad spend, billed annually ($149 billed monthly) | $114k per year, for advertisers spending up to $4M per year |
| Free plan | None | None |
| Free trial | 30-day free trial on the first tier; 45 and 60 days (extendable) on the higher tiers. | None listed |
| Web | ||
| Made by | Adalysis Ltd | Skai |
| Price read from | adalysis.com | skai.io |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Adalysis
- Pricing is set by monthly ad spend and shown on a slider; the tiers above differ mainly in support and onboarding, since every tier includes all features.
- Only the first tier's monthly, six-month and annual rates ($149, $134, $126) could be read; prices for higher spend levels were not read.
- Works with Google Ads and Microsoft Ads accounts; the pricing page names no other ad platform.
- Pays by Amex, Mastercard or Visa credit card, according to the pricing FAQ.
Skai
- Pricing starts at $114k per year, and the tier is set by annual ad spend: $4M, $10M, $20M and $35M ceilings.
- Annual pricing, with a review of the commitment available after the first three months.
- Incrementality testing and custom solution development are limited to Enterprise Premier and above.
- Studio, Agent Connect and Datahub are separate products; the pricing page lists the platform tiers only.
Key features
Adalysis
- Audits and alerts
- More than 100 prebuilt audit checks that can be customized, plus custom alerts that go out by email or Slack for critical issues.
- Budget tracking and projections
- Tracks over- and underspend at account, campaign or budget-group level, forecasts from account history and seasonality, and can automate daily budget changes.
- Performance monitors
- Nine prebuilt, editable monitors for performance changes, plus boost insights that point to growth opportunities.
- Optimization tools
- More than 40 PPC tools, including quality score analysis weighted by impressions, keyword and search-term analysis, and a Performance Max view.
- Ad and campaign management
- An RSA asset manager with bulk updates, bid management tools and a campaign builder for creating campaigns at scale.
- White-label reporting
- Automated reports with prebuilt templates and the agency's own branding, plus weekly summaries of issues and opportunities.
Skai
- Omnichannel media management
- Plan, activate, optimize and measure media across search, social, retail media and commerce channels from one platform. The homepage says it covers 300+ channels.
- Celeste AI
- Skai's AI assistant for insights and recommendations, included in every pricing tier.
- Skai Studio
- A separate product for designing, running and governing your own agents and media workflows.
- Agent Connect
- Lets agents you build or use elsewhere reach Skai's data and media actions through MCP connectors.
- Datahub
- A standalone product that unifies marketing data so it can feed analysis and AI agents.
Plans
Adalysis
Standard support tier$126
per month up to $50k ad spend, billed annually ($149 monthly)
All features, 1 onboarding session and email support with a 12-hour response. $134 a month if billed every six months. The price rises with ad spend, up to a monthly price of $449.
Priority support tier$449
per month and up, billed monthly
Covers subscriptions of $449 to $950 a month. All features, 2 onboarding sessions, 2 training sessions a year and priority support (2-hour response for 97% of requests).
Dedicated manager tier$950
per month and up, billed monthly
Covers subscriptions of $950 a month and above. All features, 3 onboarding sessions, 3 team training sessions a year, priority support and a dedicated account manager.
Skai
Standard$114k
per year, for advertisers spending up to $4M per year
120+ publishers, automation and optimization, online training, dedicated client success support and Celeste AI.
Advanced$276k
per year, for advertisers spending up to $10M per year
Everything in Standard plus competitive insights and search term analysis.
Enterprise$504k
per year, for advertisers spending up to $20M per year
Everything in Advanced plus more read-only publishers, customizable audits and QA, and expanded customer journey intelligence.
Enterprise Premier$756k
per year, for advertisers spending up to $35M per year
Everything in Enterprise plus incrementality testing, white-glove onboarding and client success, and custom solution development.
Enterprise Premier +Custom
For advertisers spending more than $35M per year; priced to the business, through sales.
Ways to pay less
Adalysis
- Annual discount
15% off annual billing, 10% off six-month billing
Adalysis says six-month plans save 10% and annual plans save 15% against paying monthly; on the first tier that is $134 and $126 a month instead of $149.
Skai
No public discounts listed.
Common questions
Which is cheaper, Adalysis or Skai?
As of Nov 12, 2026, Skai is cheaper to start with: $0.33 a month when paid by the year, against $50 a month for Adalysis. Adalysis starts at $126 per month for up to $50k monthly ad spend, billed annually ($149 billed monthly), and Skai starts at $114k per year, for advertisers spending up to $4M per year.
Which has a free plan, Adalysis or Skai?
As of Nov 12, 2026, neither Adalysis nor Skai has a free plan. Adalysis has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.