Adalysis vs Marin Software (2026): which should you pick?

Pick Adalysis if

• Fits if you manage Google or Microsoft Ads accounts and want routine audits
• Works for agencies that need white-label reports

Look elsewhere if

• Skip it if you also run Meta, TikTok or LinkedIn ads, as only Google and Microsoft are named
• Pricey if your ad spend is large, since the price rises on a slider with spend
• Watch out: the higher tiers differ mostly in support and onboarding, not features
• Watch out: only the first tier's prices were readable, and the pricing FAQ lists credit cards only

Pick Marin Software if

• Fits if you run big search and social budgets across many networks
• Works for teams that want revenue and offline data next to ad data

Look elsewhere if

• Pricey if you are small, at $500 a month for Connect
• Not for you if you want flexibility above Connect, as Ascend and One are 12-month contracts
• Watch out: bidding, forecasting and pacing are view-only on Connect
• Watch out: setup fees apply to non-API publishers and offline orders
• Watch out: its home page announces an acquisition, so check current terms

Adalysis

• Pricing is set by monthly ad spend and shown on a slider; the tiers above differ mainly in support and onboarding, since every tier includes all features.
• Only the first tier's monthly, six-month and annual rates ($149, $134, $126) could be read; prices for higher spend levels were not read.
• Works with Google Ads and Microsoft Ads accounts; the pricing page names no other ad platform.
• Pays by Amex, Mastercard or Visa credit card, according to the pricing FAQ.

Marin Software

• Marin was announced as acquired by Zax Capital on its homepage; check current terms with the vendor.
• Only Connect is month-to-month; Ascend and One carry 12-month contracts.
• Connect includes 5 data sources, with more available; bidding, forecasting and budget pacing are view-only there.
• Setup fees apply to some items, marked on the comparison table, such as non-API publishers and offline orders.

Adalysis

Audits and alerts

More than 100 prebuilt audit checks that can be customized, plus custom alerts that go out by email or Slack for critical issues.

Budget tracking and projections

Tracks over- and underspend at account, campaign or budget-group level, forecasts from account history and seasonality, and can automate daily budget changes.

Performance monitors

Nine prebuilt, editable monitors for performance changes, plus boost insights that point to growth opportunities.

Optimization tools

More than 40 PPC tools, including quality score analysis weighted by impressions, keyword and search-term analysis, and a Performance Max view.

Ad and campaign management

An RSA asset manager with bulk updates, bid management tools and a campaign builder for creating campaigns at scale.

White-label reporting

Automated reports with prebuilt templates and the agency's own branding, plus weekly summaries of issues and opportunities.

Marin Software

Cross-publisher data collection

Aggregates data from search (Google, Bing, Yahoo Japan, Apple Search Ads), social (Meta, LinkedIn, Snap, Pinterest, TikTok), retail and display sources into one view.

Reporting and dashboards

An analytics grid, in-app dashboards, automated alerts, custom columns and, on higher tiers, white labeling and currency conversion.

Optimization and forecasting

Bidding, automated budget pacing, dynamic allocation and AI-powered forecasting. These are view-only on Connect.

Bulk campaign management

Multi-edit, bulk sheets, bulk uploads, scripts and dynamic campaigns for managing ad platforms at scale.

Revenue and offline data

Connects Google Analytics, revenue uploads and CRM data, with offline orders and call tracking noted as paid extras on the comparison table.

Adalysis

• Standard support tier$126

  per month up to $50k ad spend, billed annually ($149 monthly)

  All features, 1 onboarding session and email support with a 12-hour response. $134 a month if billed every six months. The price rises with ad spend, up to a monthly price of $449.

• Priority support tier$449

  per month and up, billed monthly

  Covers subscriptions of $449 to $950 a month. All features, 2 onboarding sessions, 2 training sessions a year and priority support (2-hour response for 97% of requests).

• Dedicated manager tier$950

  per month and up, billed monthly

  Covers subscriptions of $950 a month and above. All features, 3 onboarding sessions, 3 team training sessions a year, priority support and a dedicated account manager.

Marin Software

• Connect$500

  per month and up, month-to-month

  Data collection and reporting with 5 data sources (more available), 90 days of backfill, 24 months of data retention and daily refresh. Optimization features are view-only.

• Ascend$1,000

  per month and up, 12-month contract

  Unlimited data sources, 365 days of backfill, 36 months of retention and intraday refresh. The page also describes it as a customized quote.

• One$2,000

  per month and up, 12-month contract

  Everything in Ascend with 48 months of retention. The page also describes it as a customized quote.

Adalysis

• Annual discount

  15% off annual billing, 10% off six-month billing

  Adalysis says six-month plans save 10% and annual plans save 15% against paying monthly; on the first tier that is $134 and $126 a month instead of $149.

Marin Software

No public discounts listed.