Adalysis vs Optmyzr (2026): which should you pick?
As of Nov 12, 2026, Adalysis and Optmyzr share a 2.2 GPA, neither has a free plan, and Adalysis starts cheaper, at $50 a month against $209 a month.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Adalysis grades higher on value for money. Optmyzr grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adalysis
PPC audits, alerts and budget tracking for Google and Microsoft Ads
Optmyzr
PPC optimization, audits and reporting for ad accounts
Which one is for you
Pick Adalysis if
- Fits if you manage Google or Microsoft Ads accounts and want routine audits
- Works for agencies that need white-label reports
Look elsewhere if
- Skip it if you also run Meta, TikTok or LinkedIn ads, as only Google and Microsoft are named
- Pricey if your ad spend is large, since the price rises on a slider with spend
- Watch out: the higher tiers differ mostly in support and onboarding, not features
- Watch out: only the first tier's prices were readable, and the pricing FAQ lists credit cards only
Pick Optmyzr if
- Fits if you run Google or Microsoft ads and want rules and audits
- Works for agencies that need reports across accounts
Look elsewhere if
- Pricey if you are small, at $209 a month at the entry spend step
- Watch out: the cost climbs from there with ad spend and number of accounts
- Watch out: Meta and LinkedIn tools and cross-platform reporting need Premium or above
- Tight if your spend passes $150K a month on Essentials or $500K on Premium, as larger spend is custom
- Watch out: a discount banner on the pricing page names an end date that has passed
How we grade them
| 2.2GPAAdalysisFair | 2.2GPAOptmyzrFair | |
|---|---|---|
| Value for money | C$126 a month billed yearly for up to $50k of monthly ad spend ($149 monthly), inside the usual spread for ad tools. The price climbs with ad spend, and higher tiers start at $449 and $950. | D$209 a month billed yearly ($299 monthly) at the entry spend step, in the dearer quarter of ad tools and about four times the middle ($49). Premium is $272, and the price climbs with ad spend. |
| Free plan and trial | CA 30-day trial on the first tier and 45 or 60 days on higher ones. The listing does not say whether a card is needed. | CA 14-day trial with no card needed. There is no free plan. |
| Features | CAudits, alerts, budget tracking, performance monitors, optimization tools and white-label reports. It covers Google and Microsoft Ads only. | BOptimizations, a rule engine, budget management, an AI assistant and reporting. Nothing in the listing shows a gap in the core work. |
| Ease of use | CNo store rating on record. You connect ad accounts and set up alerts before it is useful. | CNo store rating on record. You connect accounts and learn its rules and scripts. |
| Platforms and integrations | BWeb app with Google Ads, Microsoft Ads, Slack and Looker Studio connections. No phone or desktop apps are listed. | BWeb app with Google, Microsoft, Amazon, Meta and LinkedIn connections. No phone or desktop apps are listed. |
| Best for | PPC audits and alerts for Google and Microsoft Ads | PPC optimization, audits and rules for ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adalysis and Optmyzr. How we grade
Price against what you get
Adalysis starts at $50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Optmyzr starts at $209 a month and scores 2.7.
Optmyzr scores higher, and starts $159 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, 5 score higher than Adalysis for less, and none scores higher than Optmyzr for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Optmyzr also covers workflow automation.
At a glance
| Adalysis | Optmyzr | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $126 per month for up to $50k monthly ad spend, billed annually ($149 billed monthly) | $209 per month, billed annually ($299 billed monthly) |
| Free plan | None | None |
| Free trial | 30-day free trial on the first tier; 45 and 60 days (extendable) on the higher tiers. | 14-day free trial, no credit card required. |
| Web | ||
| Made by | Adalysis Ltd | Optmyzr |
| Price read from | adalysis.com | optmyzr.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Adalysis
- Pricing is set by monthly ad spend and shown on a slider; the tiers above differ mainly in support and onboarding, since every tier includes all features.
- Only the first tier's monthly, six-month and annual rates ($149, $134, $126) could be read; prices for higher spend levels were not read.
- Works with Google Ads and Microsoft Ads accounts; the pricing page names no other ad platform.
- Pays by Amex, Mastercard or Visa credit card, according to the pricing FAQ.
Optmyzr
- Price depends on monthly ad spend and account count; the figures here are the entry step and the cost climbs from there.
- Meta and LinkedIn tools, Campaign Automator and cross-platform reporting require Premium or above.
- Essentials covers ad spend up to $150K a month and Premium up to $500K; larger spend goes to a custom Enterprise plan.
- A banner on the pricing page about a first-year discount names an end date of Sep. 30, which has passed, so it is not counted.
Key features
Adalysis
- Audits and alerts
- More than 100 prebuilt audit checks that can be customized, plus custom alerts that go out by email or Slack for critical issues.
- Budget tracking and projections
- Tracks over- and underspend at account, campaign or budget-group level, forecasts from account history and seasonality, and can automate daily budget changes.
- Performance monitors
- Nine prebuilt, editable monitors for performance changes, plus boost insights that point to growth opportunities.
- Optimization tools
- More than 40 PPC tools, including quality score analysis weighted by impressions, keyword and search-term analysis, and a Performance Max view.
- Ad and campaign management
- An RSA asset manager with bulk updates, bid management tools and a campaign builder for creating campaigns at scale.
- White-label reporting
- Automated reports with prebuilt templates and the agency's own branding, plus weekly summaries of issues and opportunities.
Optmyzr
- Optimizations
- Tools for keywords, search queries, ads and Performance Max, with account audits and performance reports.
- Rule engine
- Build custom strategies and insights with a rule engine, plus performance monitoring and KPI alerts.
- Budget management
- Budget monitoring and optimization, with multi-account and cross-platform budget management on Premium.
- Sidekick AI assistant
- An AI assistant on every plan. Premium adds an MCP connection for Claude, ChatGPT and other AI tools.
- Reporting and dashboards
- Performance reports on all plans; Premium adds multi-account, cross-platform reports and dashboards plus PPC vertical benchmarks.
Plans
Adalysis
Standard support tier$126
per month up to $50k ad spend, billed annually ($149 monthly)
All features, 1 onboarding session and email support with a 12-hour response. $134 a month if billed every six months. The price rises with ad spend, up to a monthly price of $449.
Priority support tier$449
per month and up, billed monthly
Covers subscriptions of $449 to $950 a month. All features, 2 onboarding sessions, 2 training sessions a year and priority support (2-hour response for 97% of requests).
Dedicated manager tier$950
per month and up, billed monthly
Covers subscriptions of $950 a month and above. All features, 3 onboarding sessions, 3 team training sessions a year, priority support and a dedicated account manager.
Optmyzr
Essentials$209
per month at entry ad spend, billed annually ($299 monthly)
Optimizations, audits, alerts and the Sidekick AI assistant; the price rises with monthly ad spend, up to $150K.
Premium$272
per month at entry ad spend, billed annually ($389 monthly)
Adds Campaign Automator, Shopping and PMax Retail tools, cross-platform reports and Meta and LinkedIn tools, up to $500K spend.
EnterpriseCustom
Unlimited ad accounts under fair use, Okta SSO, custom integrations and a dedicated account manager. Sold through sales.
Ways to pay less
Adalysis
- Annual discount
15% off annual billing, 10% off six-month billing
Adalysis says six-month plans save 10% and annual plans save 15% against paying monthly; on the first tier that is $134 and $126 a month instead of $149.
Optmyzr
- Annual discount
Annual billing costs less than monthly
At the entry ad-spend step, Essentials is $209 a month billed annually against $299 billed monthly, and Premium is $272 against $389.
Common questions
Which is cheaper, Adalysis or Optmyzr?
As of Nov 12, 2026, Adalysis is cheaper to start with: $50 a month, against $209 a month for Optmyzr. Adalysis starts at $126 per month for up to $50k monthly ad spend, billed annually ($149 billed monthly), and Optmyzr starts at $209 per month, billed annually ($299 billed monthly).
Which has a free plan, Adalysis or Optmyzr?
As of Nov 12, 2026, neither Adalysis nor Optmyzr has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.