Adalysis vs Adzooma (2026): which should you pick?

Pick Adalysis if

• Fits if you manage Google or Microsoft Ads accounts and want routine audits
• Works for agencies that need white-label reports

Look elsewhere if

• Skip it if you also run Meta, TikTok or LinkedIn ads, as only Google and Microsoft are named
• Pricey if your ad spend is large, since the price rises on a slider with spend
• Watch out: the higher tiers differ mostly in support and onboarding, not features
• Watch out: only the first tier's prices were readable, and the pricing FAQ lists credit cards only

Pick Adzooma if

• Fits if you manage a few ad accounts and want audits without paying
• Works for freelancers running Google, Microsoft and Meta campaigns

Look elsewhere if

• Tight if you stay free, with 1 seat, 3 alerts and no custom alerts
• Watch out: branded reports and more seats need Silver or Gold
• Pricey if you need Gold features, at $179 a month
• Watch out: the annual prices could not be read, and a report schedule is marked coming soon

Adalysis

• Pricing is set by monthly ad spend and shown on a slider; the tiers above differ mainly in support and onboarding, since every tier includes all features.
• Only the first tier's monthly, six-month and annual rates ($149, $134, $126) could be read; prices for higher spend levels were not read.
• Works with Google Ads and Microsoft Ads accounts; the pricing page names no other ad platform.
• Pays by Amex, Mastercard or Visa credit card, according to the pricing FAQ.

Adzooma

• The Free plan allows 1 user seat, 3 alerts and no custom alerts; more seats, alerts and branded reports need Silver or Gold.
• The pricing page marks a performance report schedule as coming soon on Silver and Gold.
• The annual prices behind the Annually toggle could not be read; the 20% saving is the vendor's stated figure.
• The page marks the SEO and web metrics reports with an asterisk whose footnote was not captured.

Adalysis

Audits and alerts

More than 100 prebuilt audit checks that can be customized, plus custom alerts that go out by email or Slack for critical issues.

Budget tracking and projections

Tracks over- and underspend at account, campaign or budget-group level, forecasts from account history and seasonality, and can automate daily budget changes.

Performance monitors

Nine prebuilt, editable monitors for performance changes, plus boost insights that point to growth opportunities.

Optimization tools

More than 40 PPC tools, including quality score analysis weighted by impressions, keyword and search-term analysis, and a Performance Max view.

Ad and campaign management

An RSA asset manager with bulk updates, bid management tools and a campaign builder for creating campaigns at scale.

White-label reporting

Automated reports with prebuilt templates and the agency's own branding, plus weekly summaries of issues and opportunities.

Adzooma

Campaign audits

Scans ad accounts for wasted spend, disapproved ads and broken conversion tracking.

Optimization suggestions

Lists opportunities for bidding, campaign structure, keywords, negatives and audiences that can be applied from the platform.

Budget tracking

Tracks spend across connected ad platforms so pacing can be adjusted before a budget is overspent.

Automated alerts

PPC alerts delivered by email or Slack; the number of alerts and custom-alert support depend on the plan.

Performance scorecards

PPC, SEO and website scorecards that highlight blockers and growth areas, with free audit reports for Google and Microsoft Ads.

Performance Max and shopping tools

Toolkits for Performance Max assets, exclusions and audiences, and for segmenting shopping products and fixing feed issues.

Adalysis

• Standard support tier$126

  per month up to $50k ad spend, billed annually ($149 monthly)

  All features, 1 onboarding session and email support with a 12-hour response. $134 a month if billed every six months. The price rises with ad spend, up to a monthly price of $449.

• Priority support tier$449

  per month and up, billed monthly

  Covers subscriptions of $449 to $950 a month. All features, 2 onboarding sessions, 2 training sessions a year and priority support (2-hour response for 97% of requests).

• Dedicated manager tier$950

  per month and up, billed monthly

  Covers subscriptions of $950 a month and above. All features, 3 onboarding sessions, 3 team training sessions a year, priority support and a dedicated account manager.

Adzooma

• Free$0

  Monthly PPC performance and opportunity reports, 1 SEO profile, 1 web metrics profile, 3 PPC alerts from free templates, 1 user seat.

• Silver$69

  per month, billed monthly

  Weekly reports, all available opportunities, 5 SEO and 5 web metrics profiles, 10 PPC alerts with custom alerts, unlimited seats, report branding, priority support.

• Gold$179

  per month, billed monthly

  Daily reports and opportunity analysis, unlimited SEO and web metrics profiles, unlimited PPC alerts and all alert templates, unlimited seats, report branding and priority support.

Adalysis

• Annual discount

  15% off annual billing, 10% off six-month billing

  Adalysis says six-month plans save 10% and annual plans save 15% against paying monthly; on the first tier that is $134 and $126 a month instead of $149.

Adzooma

• Annual discount

  Save 20% with annual billing

  The pricing page offers a Monthly/Annually toggle labelled Save 20%. The annual prices were not readable, so the monthly prices are the ones recorded.