AdRoll vs Skai (2026): which should you pick?
As of Nov 12, 2026, AdRoll grades higher than Skai: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
AdRoll grades higher on value for money. Skai grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick AdRoll if
- Fits if you run an online shop and want retargeting with no minimum spend
- Works for marketers who already use Shopify or WooCommerce
Look elsewhere if
- Skip it if you want prices before you start: none are shown
- Watch out: social ads and attribution are add-ons below the Advanced package
- Not for you if you avoid commitments, as Advanced is one year through sales
- Watch out: third-party audience targeting is for US customers only
Pick Skai if
- Fits if you run an enterprise media budget over $4M a year
- Makes sense if you want one platform for dozens of ad publishers
Look elsewhere if
- Pricey if you are not an enterprise, at $114k a year
- Skip it if you want to try first, since there is no free plan or trial
- Watch out: pricing is annual, with a commitment review after three months
- Watch out: incrementality testing needs Enterprise Premier at $756k
- Watch out: Studio, Agent Connect and Datahub are separate products
How we grade them
| 1.8GPAAdRollWeak | 1.6GPASkaiWeak | |
|---|---|---|
| Value for money | CNo dollar prices are shown, which is where unpublished prices sit. The page's FAQ says there is no minimum spend. | FFrom $114k a year, about $9,500 a month, for spend up to $4M a year, which is far above anything else in ad tools. Tiers go up to $756k and then custom. |
| Free plan and trial | FNothing free: no plan and no trial on record. Free ad credits come with the yearly Advanced package. | FNothing free: no plan and no trial on record. |
| Features | CMultichannel campaigns, audience segments, reporting and attribution. Social ads and cross-channel attribution are add-ons on the self-service and managed packages. | BOmnichannel media management, automation, competitive insights and an AI layer across 120+ publishers. Nothing in the listing shows a gap in the core work, though Studio, Agent Connect and Datahub are extra. |
| Ease of use | CNo store rating on record. You install tracking and build audiences and campaigns. | CNo store rating on record. An enterprise onboarding comes first, with a client success team. |
| Platforms and integrations | BA web app that connects to Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp and ActiveCampaign. | BA web app covering 120+ publishers. No phone or desktop apps are listed. |
| Best for | retargeting and multichannel ads, paid by spend | omnichannel ad management for enterprise media teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdRoll and Skai. How we grade
Where they differ
- AdRoll also covers marketing automation.
- Skai also covers workflow automation and AI agents.
At a glance
| AdRoll | Skai | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $114k per year, for advertisers spending up to $4M per year |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | NextRoll, Inc. | Skai |
| Price read from | Not confirmed | skai.io |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
AdRoll
- The pricing page shows package names and features but no dollar amounts, so no price is recorded here; the page's FAQ says there is no minimum spend amount.
- Cross-channel attribution and social ads are add-ons on the self-service and managed Ads packages, and are included with the Advanced Package.
- The Advanced Package is a one-year commitment sold through sales and includes free ad credits.
- Third-party audience targeting is available to US customers only.
Skai
- Pricing starts at $114k per year, and the tier is set by annual ad spend: $4M, $10M, $20M and $35M ceilings.
- Annual pricing, with a review of the commitment available after the first three months.
- Incrementality testing and custom solution development are limited to Enterprise Premier and above.
- Studio, Agent Connect and Datahub are separate products; the pricing page lists the platform tiers only.
Key features
AdRoll
- Multichannel campaigns
- Retargeting and brand awareness campaigns across display, native, video, in-app mobile and connected TV, with dynamic ads built from products a visitor viewed.
- Audience segments
- Website, mobile app, ecommerce store and contact list segments, AI lookalike targeting, contextual targeting and, for US customers, third-party audiences.
- Social ads add-on
- A paid add-on lets you create and edit Facebook, Instagram, TikTok and Pinterest campaigns alongside web ads. It is self-service only.
- Reporting and attribution
- Campaign reporting with benchmarking, exportable reports and reporting APIs. Cross-channel attribution is an add-on.
- Managed services
- Creative services, onboarding and account management, with some items available only at qualifying spend.
Skai
- Omnichannel media management
- Plan, activate, optimize and measure media across search, social, retail media and commerce channels from one platform. The homepage says it covers 300+ channels.
- Celeste AI
- Skai's AI assistant for insights and recommendations, included in every pricing tier.
- Skai Studio
- A separate product for designing, running and governing your own agents and media workflows.
- Agent Connect
- Lets agents you build or use elsewhere reach Skai's data and media actions through MCP connectors.
- Datahub
- A standalone product that unifies marketing data so it can feed analysis and AI agents.
Plans
AdRoll
Pricing could not be confirmed. See adroll.com.
Skai
Standard$114k
per year, for advertisers spending up to $4M per year
120+ publishers, automation and optimization, online training, dedicated client success support and Celeste AI.
Advanced$276k
per year, for advertisers spending up to $10M per year
Everything in Standard plus competitive insights and search term analysis.
Enterprise$504k
per year, for advertisers spending up to $20M per year
Everything in Advanced plus more read-only publishers, customizable audits and QA, and expanded customer journey intelligence.
Enterprise Premier$756k
per year, for advertisers spending up to $35M per year
Everything in Enterprise plus incrementality testing, white-glove onboarding and client success, and custom solution development.
Enterprise Premier +Custom
For advertisers spending more than $35M per year; priced to the business, through sales.
Common questions
Which is cheaper, AdRoll or Skai?
As of Nov 12, 2026, AdRoll has no price we could confirm, and Skai starts at $114k per year, for advertisers spending up to $4M per year.
Which has a free plan, AdRoll or Skai?
As of Nov 12, 2026, neither AdRoll nor Skai has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.