AdRoll review (2026): is it worth it?
Retargeting and multichannel ads, paid for as you spend
Black Friday: is there a AdRoll sale?
AdRoll report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for retargeting and multichannel ads, paid by spend
AdRoll runs retargeting and multichannel ads, with no minimum spend and no dollar prices on its pricing page. Cross-channel attribution and social ads are add-ons on the lower packages, and the full package is a one-year commitment through sales.
Who AdRoll is for
- Fits if you run an online shop and want retargeting with no minimum spend
- Works for marketers who already use Shopify or WooCommerce
Who AdRoll is not for
- Skip it if you want prices before you start: none are shown
- Watch out: social ads and attribution are add-ons below the Advanced package
- Not for you if you avoid commitments, as Advanced is one year through sales
- Watch out: third-party audience targeting is for US customers only
Why AdRoll gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo dollar prices are shown, which is where unpublished prices sit. The page's FAQ says there is no minimum spend.
- FFree plan and trialNothing free: no plan and no trial on record. Free ad credits come with the yearly Advanced package.
- CFeaturesMultichannel campaigns, audience segments, reporting and attribution. Social ads and cross-channel attribution are add-ons on the self-service and managed packages.
- CEase of useNo store rating on record. You install tracking and build audiences and campaigns.
- BPlatforms and integrationsA web app that connects to Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp and ActiveCampaign.
What these grades rest on. Graded from this listing, whose facts were read from AdRoll's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/adroll#review"><img src="https://toolgpa.com/badge/adroll.svg" alt="AdRoll: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where AdRoll stands among ad creative and reporting tools
AdRoll's GPA of 1.8 is higher than 8 of the 39 other ad creative and reporting tools we grade, and level with 7.
It stands best on platforms and integrations (B, above 11 of 39) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 40 ad creative and reporting tools we grade, cut by the letter each got. AdRoll’s own letter is outlined.
- CValue for moneyAbove 9 of 39, level with 27
- FFree plan and trialAbove 0 of 39, level with 11
- CFeaturesAbove 0 of 39, level with 33
- CEase of useAbove 0 of 39, level with 38
- BPlatforms and integrationsAbove 11 of 39, level with 28
Keep AdRoll, or make your own?
Keep it
To replace AdRoll you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 24 of the 39 other ad creative and reporting tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, WooCommerce and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. AdRoll’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is AdRoll?
AdRoll is an advertising platform for running retargeting and brand awareness campaigns across display, native, video, mobile, social, connected TV and other channels. It is sold as pay-as-you-go advertising with no stated minimum spend, plus a managed Advanced Package, and AdRoll ABM is a separate product for account-based marketing.
Worth knowing
- The pricing page shows package names and features but no dollar amounts, so no price is recorded here; the page's FAQ says there is no minimum spend amount.
- Cross-channel attribution and social ads are add-ons on the self-service and managed Ads packages, and are included with the Advanced Package.
- The Advanced Package is a one-year commitment sold through sales and includes free ad credits.
- Third-party audience targeting is available to US customers only.
Key features
- Multichannel campaigns
- Retargeting and brand awareness campaigns across display, native, video, in-app mobile and connected TV, with dynamic ads built from products a visitor viewed.
- Audience segments
- Website, mobile app, ecommerce store and contact list segments, AI lookalike targeting, contextual targeting and, for US customers, third-party audiences.
- Social ads add-on
- A paid add-on lets you create and edit Facebook, Instagram, TikTok and Pinterest campaigns alongside web ads. It is self-service only.
- Reporting and attribution
- Campaign reporting with benchmarking, exportable reports and reporting APIs. Cross-channel attribution is an add-on.
- Managed services
- Creative services, onboarding and account management, with some items available only at qualifying spend.
AdRoll pricing
We could not confirm AdRoll’s current pricing from its own site, so we are not listing plans here. See adroll.com for current prices.
Works with
AdRoll alternatives
- AdRoll vs Madgicx
Free trial · from $32/mo
- AdRoll vs Skai
From $114/yr
- AdRoll vs AdEspresso
Free trial · from $49/mo
- AdRoll vs Marin Software
Free trial · from $500/mo
Common questions
Does AdRoll have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. AdRoll is listed for Web.
Does AdRoll have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. AdRoll is listed for Web.
Is AdRoll open source?
AdRoll is not described as open source on its own site, as read on Nov 12, 2026.
Does AdRoll have an API?
Yes. AdRoll offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.