Alternatives · Ad Tools
AdRoll alternatives
As of Nov 13, 2026, the best AdRoll alternative for most people is Madgicx (2.4 GPA), second in our ranking of ad creative and reporting tools.
AdRoll compared with 5 alternatives: Madgicx, Skai, AdEspresso, Smartly and Marin Software.
AdRoll's current pricing could not be confirmed from its own site. None of the alternatives has a free plan. 3 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a AdRoll sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| AdRollThis tool | Paid | No | Web |
| Madgicx | Free trial · from $32/mo | Trial only | Web |
| Skai | From $114/yr | No | Web |
| AdEspresso | Free trial · from $49/mo | Trial only | Web |
| Smartly | Paid | No | Web |
| Marin Software | Free trial · from $500/mo | Trial only | Web |
How each one differs from AdRoll
Madgicx
AI optimization, automation and reports for Meta ad accounts
- Madgicx starts at $32 per month up to $1K ad spend, billed annually ($45 billed monthly).
- Madgicx also covers workflow automation, AI agents, image generation, dashboards and ad creative.
- Madgicx does not cover marketing automation, which AdRoll does.
Suits: E-commerce brands whose ad budget goes mostly to Meta
Skai
Omnichannel ad management platform for enterprise media teams
- Skai starts at $114k per year, for advertisers spending up to $4M per year.
- Skai also covers workflow automation and AI agents.
- Skai does not cover marketing automation, which AdRoll does.
Suits: Large advertisers and agencies running media across many channels
AdEspresso
Facebook and Instagram ad creation, split testing and reporting
- AdEspresso starts at $49 per month, for up to $1,000 monthly ad spend.
- AdEspresso also covers ad creative and a/B testing.
- AdEspresso does not cover marketing automation, which AdRoll does.
Suits: Small businesses running Facebook and Instagram ads on a modest budget
Smartly
Enterprise platform for ad creative, media and measurement
- Smartly also covers workflow automation and ad creative.
- Smartly does not cover marketing automation, which AdRoll does.
Suits: Agencies and brands running cross-channel campaigns at scale
Marin Software
Ad data, reporting and automation across search, social and retail
- Marin Software starts at $500 per month and up (Connect, month-to-month).
- Marin Software also covers workflow automation and dashboards.
- Marin Software does not cover marketing automation, which AdRoll does.
Suits: Performance marketers who need one view across several ad publishers
Limits worth knowing in AdRoll
- The pricing page shows package names and features but no dollar amounts, so no price is recorded here; the page's FAQ says there is no minimum spend amount.
- Cross-channel attribution and social ads are add-ons on the self-service and managed Ads packages, and are included with the Advanced Package.
- The Advanced Package is a one-year commitment sold through sales and includes free ad credits.
- Third-party audience targeting is available to US customers only.
Common questions
What are the alternatives to AdRoll?
The alternatives to AdRoll in this directory are Madgicx, Skai, AdEspresso, Smartly and Marin Software. Each one has a side-by-side comparison with AdRoll.
Is there a free alternative to AdRoll?
None of the alternatives listed here has a free plan. Madgicx, AdEspresso and Marin Software offer a free trial.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.