AdRoll vs Marin Software (2026): which should you pick?
As of Nov 12, 2026, Marin Software grades higher than AdRoll: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
AdRoll grades higher on value for money. Marin Software grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Marin Software
Ad data, reporting and automation across search, social and retail
Free trial · from $500/mo
Which one is for you
Pick AdRoll if
- Fits if you run an online shop and want retargeting with no minimum spend
- Works for marketers who already use Shopify or WooCommerce
Look elsewhere if
- Skip it if you want prices before you start: none are shown
- Watch out: social ads and attribution are add-ons below the Advanced package
- Not for you if you avoid commitments, as Advanced is one year through sales
- Watch out: third-party audience targeting is for US customers only
Pick Marin Software if
- Fits if you run big search and social budgets across many networks
- Works for teams that want revenue and offline data next to ad data
Look elsewhere if
- Pricey if you are small, at $500 a month for Connect
- Not for you if you want flexibility above Connect, as Ascend and One are 12-month contracts
- Watch out: bidding, forecasting and pacing are view-only on Connect
- Watch out: setup fees apply to non-API publishers and offline orders
- Watch out: its home page announces an acquisition, so check current terms
How we grade them
| 1.8GPAAdRollWeak | 2.0GPAMarin SoftwareFair | |
|---|---|---|
| Value for money | CNo dollar prices are shown, which is where unpublished prices sit. The page's FAQ says there is no minimum spend. | DFrom $500 a month for Connect, in the dearest tenth of ad tools ($250 and up). Ascend is $1,000 and One $2,000, both on 12-month contracts. |
| Free plan and trial | FNothing free: no plan and no trial on record. Free ad credits come with the yearly Advanced package. | CA 30-day trial of Marin. The listing does not say whether a card is needed, and there is no free plan. |
| Features | CMultichannel campaigns, audience segments, reporting and attribution. Social ads and cross-channel attribution are add-ons on the self-service and managed packages. | CCross-publisher data, reporting, optimization and forecasting, bulk campaign management and revenue data. On Connect, bidding, forecasting and budget pacing are view-only. |
| Ease of use | CNo store rating on record. You install tracking and build audiences and campaigns. | CNo store rating on record. You connect data sources and set up a platform before it helps. |
| Platforms and integrations | BA web app that connects to Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp and ActiveCampaign. | BWeb app with Google, Microsoft, Meta, LinkedIn, TikTok, Pinterest, Amazon and Walmart connections. No phone apps are listed. |
| Best for | retargeting and multichannel ads, paid by spend | ad data and automation across search and social |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdRoll and Marin Software. How we grade
Where they differ
- AdRoll also covers marketing automation.
- Marin Software also covers workflow automation and dashboards.
In commonWebAI featuresReports
At a glance
| AdRoll | Marin Software | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $500 per month and up (Connect, month-to-month) |
| Free plan | None | None |
| Free trial | None listed | 30-day free trial of Marin, linked from the site menu |
| Web | ||
| Made by | NextRoll, Inc. | Marin Software |
| Price read from | Not confirmed | marinsoftware.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
AdRoll
- The pricing page shows package names and features but no dollar amounts, so no price is recorded here; the page's FAQ says there is no minimum spend amount.
- Cross-channel attribution and social ads are add-ons on the self-service and managed Ads packages, and are included with the Advanced Package.
- The Advanced Package is a one-year commitment sold through sales and includes free ad credits.
- Third-party audience targeting is available to US customers only.
Marin Software
- Marin was announced as acquired by Zax Capital on its homepage; check current terms with the vendor.
- Only Connect is month-to-month; Ascend and One carry 12-month contracts.
- Connect includes 5 data sources, with more available; bidding, forecasting and budget pacing are view-only there.
- Setup fees apply to some items, marked on the comparison table, such as non-API publishers and offline orders.
Key features
AdRoll
- Multichannel campaigns
- Retargeting and brand awareness campaigns across display, native, video, in-app mobile and connected TV, with dynamic ads built from products a visitor viewed.
- Audience segments
- Website, mobile app, ecommerce store and contact list segments, AI lookalike targeting, contextual targeting and, for US customers, third-party audiences.
- Social ads add-on
- A paid add-on lets you create and edit Facebook, Instagram, TikTok and Pinterest campaigns alongside web ads. It is self-service only.
- Reporting and attribution
- Campaign reporting with benchmarking, exportable reports and reporting APIs. Cross-channel attribution is an add-on.
- Managed services
- Creative services, onboarding and account management, with some items available only at qualifying spend.
Marin Software
- Cross-publisher data collection
- Aggregates data from search (Google, Bing, Yahoo Japan, Apple Search Ads), social (Meta, LinkedIn, Snap, Pinterest, TikTok), retail and display sources into one view.
- Reporting and dashboards
- An analytics grid, in-app dashboards, automated alerts, custom columns and, on higher tiers, white labeling and currency conversion.
- Optimization and forecasting
- Bidding, automated budget pacing, dynamic allocation and AI-powered forecasting. These are view-only on Connect.
- Bulk campaign management
- Multi-edit, bulk sheets, bulk uploads, scripts and dynamic campaigns for managing ad platforms at scale.
- Revenue and offline data
- Connects Google Analytics, revenue uploads and CRM data, with offline orders and call tracking noted as paid extras on the comparison table.
Plans
AdRoll
Pricing could not be confirmed. See adroll.com.
Marin Software
Connect$500
per month and up, month-to-month
Data collection and reporting with 5 data sources (more available), 90 days of backfill, 24 months of data retention and daily refresh. Optimization features are view-only.
Ascend$1,000
per month and up, 12-month contract
Unlimited data sources, 365 days of backfill, 36 months of retention and intraday refresh. The page also describes it as a customized quote.
One$2,000
per month and up, 12-month contract
Everything in Ascend with 48 months of retention. The page also describes it as a customized quote.
Common questions
Which is cheaper, AdRoll or Marin Software?
As of Nov 12, 2026, AdRoll has no price we could confirm, and Marin Software starts at $500 per month and up (Connect, month-to-month).
Which has a free plan, AdRoll or Marin Software?
As of Nov 12, 2026, neither AdRoll nor Marin Software has a free plan. Marin Software has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.