The AdRoll Insider’s Guide
Everything we know about AdRoll in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AdRoll
The Insider’s Guide
Retargeting and multichannel ads, paid for as you spend
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from AdRoll’s own pages.
Made by NextRoll, Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AdRoll’s own pages, its app-store listings and our grades. Every fact in it is on AdRoll’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 8 of the 39 other ad creative and reporting tools we grade
AdRoll is an advertising platform for running retargeting and brand awareness campaigns across display, native, video, mobile, social, connected TV and other channels. It is sold as pay-as-you-go advertising with no stated minimum spend, plus a managed Advanced Package, and AdRoll ABM is a separate product for account-based marketing.
To get you started, here are 7 things to know about AdRoll, taken from its own pages and our grades.
Cross-channel attribution and social ads are add-ons on the lower packages, and the full package is a one-year commitment through sales.
- 1
Best for retargeting and multichannel ads, paid by spend
AdRoll runs retargeting and multichannel ads, with no minimum spend and no dollar prices on its pricing page.
- 2
It runs on Web
Web.
- 3
Multichannel campaigns
Retargeting and brand awareness campaigns across display, native, video, in-app mobile and connected TV, with dynamic ads built from products a visitor viewed.
- 4
Audience segments
Website, mobile app, ecommerce store and contact list segments, AI lookalike targeting, contextual targeting and, for US customers, third-party audiences.
- 5
Social ads add-on
A paid add-on lets you create and edit Facebook, Instagram, TikTok and Pinterest campaigns alongside web ads. It is self-service only.
- 6
A 1.8 GPA, above 8 of 39
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace AdRoll you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
AdRoll at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- NextRoll, Inc.
- Category
- Ad Creative & Reporting
- Our grade
- 1.8 GPA, weak
The report card
Best for retargeting and multichannel ads, paid by spend
AdRoll runs retargeting and multichannel ads, with no minimum spend and no dollar prices on its pricing page. Cross-channel attribution and social ads are add-ons on the lower packages, and the full package is a one-year commitment through sales.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No dollar prices are shown, which is where unpublished prices sit. The page's FAQ says there is no minimum spend. |
| Free plan and trial | F | Nothing free: no plan and no trial on record. Free ad credits come with the yearly Advanced package. |
| Features | C | Multichannel campaigns, audience segments, reporting and attribution. Social ads and cross-channel attribution are add-ons on the self-service and managed packages. |
| Ease of use | C | No store rating on record. You install tracking and build audiences and campaigns. |
| Platforms and integrations | B | A web app that connects to Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp and ActiveCampaign. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AdRoll is for
- Fits if you run an online shop and want retargeting with no minimum spend
- Works for marketers who already use Shopify or WooCommerce
Who it is not for
- Skip it if you want prices before you start: none are shown
- Watch out: social ads and attribution are add-ons below the Advanced package
- Not for you if you avoid commitments, as Advanced is one year through sales
- Watch out: third-party audience targeting is for US customers only
Good to know
Good for
- Ecommerce and direct-to-consumer brands retargeting site visitors
- Advertisers who want to start without a minimum spend
- Teams that want vendor creative help and account management
Worth knowing
- The pricing page shows package names and features but no dollar amounts, so no price is recorded here; the page's FAQ says there is no minimum spend amount.
- Cross-channel attribution and social ads are add-ons on the self-service and managed Ads packages, and are included with the Advanced Package.
- The Advanced Package is a one-year commitment sold through sales and includes free ad credits.
- Third-party audience targeting is available to US customers only.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
AdRoll's current pricing could not be confirmed from its own site.
No dollar prices are shown, which is where unpublished prices sit.
We could not confirm AdRoll’s current prices from its own site, so this guide lists no plans. adroll.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Retargeting and multichannel ads, paid for as you spend. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, reports.
Multichannel campaigns, audience segments, reporting and attribution.
- Multichannel campaigns
- Retargeting and brand awareness campaigns across display, native, video, in-app mobile and connected TV, with dynamic ads built from products a visitor viewed.
- Audience segments
- Website, mobile app, ecommerce store and contact list segments, AI lookalike targeting, contextual targeting and, for US customers, third-party audiences.
- Social ads add-on
- A paid add-on lets you create and edit Facebook, Instagram, TikTok and Pinterest campaigns alongside web ads. It is self-service only.
- Reporting and attribution
- Campaign reporting with benchmarking, exportable reports and reporting APIs. Cross-channel attribution is an add-on.
- Managed services
- Creative services, onboarding and account management, with some items available only at qualifying spend.
Where it runs
- Web
What it works with
- Shopify
- WooCommerce
- Salesforce
- HubSpot
- Google Analytics
- Klaviyo
- Mailchimp
- ActiveCampaign
AdRoll is made by NextRoll, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/39
Other ad creative and reporting tools it is graded above
AdRoll's GPA of 1.8 is higher than 8 of the 39 other ad creative and reporting tools we grade, and level with 7.
It stands best on platforms and integrations (B, above 11 of 39) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 40 ad creative and reporting tools we grade, cut by the letter each got. AdRoll’s own letter is outlined.
- CValue for moneyAbove 9 of 39
- FFree plan and trialAbove 0 of 39
- CFeaturesAbove 0 of 39
- CEase of useAbove 0 of 39
- BPlatforms and integrationsAbove 11 of 39
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace AdRoll you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 24 of the 39 other ad creative and reporting tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, WooCommerce and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. AdRoll’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Madgicx, Skai, AdEspresso, Smartly and Marin Software
The 5 tools AdRoll is most often weighed against, with where each one differs from it.
- 2.4GPA
Madgicx
Free trial · from $32/mo
AI optimization, automation and reports for Meta ad accounts.
- AdRoll also covers marketing automation.
- Madgicx also covers workflow automation, AI agents, image generation, dashboards and ad creative.
- 1.6GPA
Skai
From $114/yr
Omnichannel ad management platform for enterprise media teams.
- AdRoll also covers marketing automation.
- Skai also covers workflow automation and AI agents.
- 2.2GPA
AdEspresso
Free trial · from $49/mo
Facebook and Instagram ad creation, split testing and reporting.
- AdRoll also covers marketing automation.
- AdEspresso also covers ad creative and a/B testing.
- 1.6GPA
Smartly
Paid
Enterprise platform for ad creative, media and measurement.
- AdRoll also covers marketing automation.
- Smartly also covers workflow automation and ad creative.
- 2.0GPA
Marin Software
Free trial · from $500/mo
Ad data, reporting and automation across search, social and retail.
- AdRoll also covers marketing automation.
- Marin Software also covers workflow automation and dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AdRoll free?
No. AdRoll is a paid product.
What platforms does AdRoll work on?
AdRoll is available on Web.
Does AdRoll have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. AdRoll is listed for Web.
Does AdRoll have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. AdRoll is listed for Web.
Is AdRoll open source?
AdRoll is not described as open source on its own site, as read on Nov 12, 2026.
Does AdRoll have an API?
Yes. AdRoll offers a public API, according to its own site.
What does AdRoll integrate with?
AdRoll's listing names Shopify, WooCommerce, Salesforce, HubSpot, Google Analytics, Klaviyo, Mailchimp and ActiveCampaign.
Who makes AdRoll?
AdRoll is made by NextRoll, Inc.
What are the alternatives to AdRoll?
The closest alternatives to AdRoll in our directory are Madgicx, Skai, AdEspresso, Smartly and Marin Software.
How does AdRoll compare with other ad creative and reporting tools?
AdRoll's GPA of 1.8 is higher than 8 of the 39 other ad creative and reporting tools we grade, and level with 7.
Could I make my own version of AdRoll?
To replace AdRoll you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from AdRoll’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from AdRoll's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by NextRoll, Inc. Prices change, so check adroll.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AdRoll, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/adroll
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AdRoll: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/adroll
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/adroll/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- Creatify Insider's GuideAI video ads with AI actors, made from a product link2.4 GPA
- Madgicx Insider's GuideAI optimization, automation and reports for Meta ad accounts2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AdRoll’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AdRoll is a trademark of its owner, and this guide is not made, paid for or approved by NextRoll, Inc. Prices and plans change: check adroll.com before you buy.