The Adzooma Insider’s Guide
Everything we know about Adzooma in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Adzooma
The Insider’s Guide
PPC audits, alerts and reports across Google, Microsoft and Meta Ads
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Adzooma’s own pages.
Made by Adzooma · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Adzooma’s own pages, its app-store listings and our grades. Every fact in it is on Adzooma’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 25 of the 39 other ad creative and reporting tools we grade
Adzooma is a PPC management platform that audits ad accounts, suggests optimizations and tracks budgets. It connects Google, Microsoft and Meta Ads accounts, and adds SEO and website scorecards alongside the ad reports. There is a free plan and two paid plans that differ in report frequency and alert limits.
To get you started, here are 9 things to know about Adzooma, taken from its own pages and our grades.
You connect ad accounts and set alerts before it helps.
- 1
Best for PPC audits on Google, Microsoft and Meta
Adzooma audits and reports on Google, Microsoft and Meta ad accounts, and its free plan covers unlimited ad accounts.
- 2
Paid plans start at $69 a month
As its pricing page puts it: $69 per month, billed monthly.
- 3
There is a free plan
Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected.
- 4
It runs on Web
Web.
- 5
Campaign audits
Scans ad accounts for wasted spend, disapproved ads and broken conversion tracking.
- 6
Optimization suggestions
Lists opportunities for bidding, campaign structure, keywords, negatives and audiences that can be applied from the platform.
- 7
Budget tracking
Tracks spend across connected ad platforms so pacing can be adjusted before a budget is overspent.
- 8
A 2.2 GPA, above 25 of 39
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Adzooma you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Adzooma at a glance
- Pricing
- Free plan, from $69 per month, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Adzooma
- Category
- Ad Creative & Reporting
- Our grade
- 2.2 GPA, fair
The report card
Best for PPC audits on Google, Microsoft and Meta
Adzooma audits and reports on Google, Microsoft and Meta ad accounts, and its free plan covers unlimited ad accounts. The free plan has 1 seat and 3 alerts, and the higher limits sit on Silver at $69 and Gold at $179.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Silver is $69 a month billed monthly, between the middle ($49) and the dearer quarter ($129). Gold is $179. |
| Free plan and trial | C | A free plan with monthly reports, a limited set of opportunities, 3 alerts, budget tracking and 1 seat, which you will outgrow. |
| Features | C | Audits, suggestions, budget tracking, alerts, scorecards and Performance Max tools. A performance report schedule is marked coming soon on Silver and Gold. |
| Ease of use | C | No store rating on record. You connect ad accounts and set alerts before it helps. |
| Platforms and integrations | B | Web app with Google, Microsoft and Meta Ads, Slack and Google Analytics 4 connections. No phone or desktop apps are listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Adzooma is for
- Fits if you manage a few ad accounts and want audits without paying
- Works for freelancers running Google, Microsoft and Meta campaigns
Who it is not for
- Tight if you stay free, with 1 seat, 3 alerts and no custom alerts
- Watch out: branded reports and more seats need Silver or Gold
- Pricey if you need Gold features, at $179 a month
- Watch out: the annual prices could not be read, and a report schedule is marked coming soon
Good to know
Good for
- Small businesses and freelancers who want a free PPC health check
- Agencies that need branded reports for clients
- Advertisers running Google, Microsoft and Meta Ads from one dashboard
Worth knowing
- The Free plan allows 1 user seat, 3 alerts and no custom alerts; more seats, alerts and branded reports need Silver or Gold.
- The pricing page marks a performance report schedule as coming soon on Silver and Gold.
- The annual prices behind the Annually toggle could not be read; the 20% saving is the vendor's stated figure.
- The page marks the SEO and web metrics reports with an asterisk whose footnote was not captured.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$69
A month to start. There is a free plan too
Adzooma has a free plan. Paid plans start at $69 per month, billed monthly.
Free
$0
Monthly PPC performance and opportunity reports, 1 SEO profile, 1 web metrics profile, 3 PPC alerts from free templates, 1 user seat.
Silver
$69
per month, billed monthly
Weekly reports, all available opportunities, 5 SEO and 5 web metrics profiles, 10 PPC alerts with custom alerts, unlimited seats, report branding, priority support.
Gold
$179
per month, billed monthly
Daily reports and opportunity analysis, unlimited SEO and web metrics profiles, unlimited PPC alerts and all alert templates, unlimited seats, report branding and priority support.
The free plan
Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected.
Read from adzooma.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
The pricing page offers a Monthly/Annually toggle labelled Save 20%. The annual prices were not readable, so the monthly prices are the ones recorded.
Stated on adzooma.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
PPC audits, alerts and reports across Google, Microsoft and Meta Ads. Here is what it does, as its own site describes it, and what it covers: AI features, reports, dashboards.
Audits, suggestions, budget tracking, alerts, scorecards and Performance Max tools.
- Campaign audits
- Scans ad accounts for wasted spend, disapproved ads and broken conversion tracking.
- Optimization suggestions
- Lists opportunities for bidding, campaign structure, keywords, negatives and audiences that can be applied from the platform.
- Budget tracking
- Tracks spend across connected ad platforms so pacing can be adjusted before a budget is overspent.
- Automated alerts
- PPC alerts delivered by email or Slack; the number of alerts and custom-alert support depend on the plan.
- Performance scorecards
- PPC, SEO and website scorecards that highlight blockers and growth areas, with free audit reports for Google and Microsoft Ads.
- Performance Max and shopping tools
- Toolkits for Performance Max assets, exclusions and audiences, and for segmenting shopping products and fixing feed issues.
Where it runs
- Web
What it works with
- Google Ads
- Microsoft Ads
- Meta Ads
- Slack
- Google Analytics 4
Adzooma is made by Adzooma.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
25/39
Other ad creative and reporting tools it is graded above
Adzooma's GPA of 2.2 is higher than 25 of the 39 other ad creative and reporting tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 11 of 39) and worst on features (C, above 0).
Its paid plans start at $69 a month, against a middle price of $49 for the category: 22 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 40 ad creative and reporting tools we grade, cut by the letter each got. Adzooma’s own letter is outlined.
- CValue for moneyAbove 9 of 39
- CFree plan and trialAbove 20 of 39
- CFeaturesAbove 0 of 39
- CEase of useAbove 0 of 39
- BPlatforms and integrationsAbove 11 of 39
Price against what you get
Each dot is one of 33 ad creative and reporting tools. Further left costs less; higher up scores better on features, ease of use and platforms. Adzooma is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Adzooma you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $828 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Ads, Microsoft Ads and Meta Ads among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Adzooma’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Opteo, Optmyzr, Adalysis and Madgicx
The 4 tools Adzooma is most often weighed against, with where each one differs from it.
- 2.2GPA
Opteo
Free trial · from $129/mo
AI agent and one-click fixes for paid ad accounts.
- Adzooma has a free plan. Opteo does not, though it has a free trial.
- Adzooma also covers dashboards.
- Opteo also covers workflow automation and AI agents.
- 2.2GPA
Optmyzr
Free trial · from $209/mo
PPC optimization, audits and reporting for ad accounts.
- Adzooma has a free plan. Optmyzr does not, though it has a free trial.
- Optmyzr also covers workflow automation.
- 2.2GPA
Adalysis
Free trial · from $126/mo
PPC audits, alerts and budget tracking for Google and Microsoft Ads.
- Adzooma has a free plan. Adalysis does not, though it has a free trial.
- 2.4GPA
Madgicx
Free trial · from $32/mo
AI optimization, automation and reports for Meta ad accounts.
- Adzooma has a free plan. Madgicx does not, though it has a free trial.
- Madgicx also covers workflow automation, AI agents, image generation and ad creative.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Adzooma free?
Adzooma has a free plan. Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected.
How much does Adzooma cost?
Adzooma lists 3 plans. Free: $0.
What platforms does Adzooma work on?
Adzooma is available on Web.
Does Adzooma offer any discounts?
Adzooma publicly lists the following: Save 20% with annual billing.
Does Adzooma have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Adzooma is listed for Web.
Does Adzooma have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Adzooma is listed for Web.
Is Adzooma open source?
Adzooma is not described as open source on its own site, as read on Nov 12, 2026.
What does Adzooma integrate with?
Adzooma's listing names Google Ads, Microsoft Ads, Meta Ads, Slack and Google Analytics 4.
Who makes Adzooma?
Adzooma is made by a company of the same name.
What are the alternatives to Adzooma?
The closest alternatives to Adzooma in our directory are Opteo, Optmyzr, Adalysis and Madgicx.
How does Adzooma compare with other ad creative and reporting tools?
Adzooma's GPA of 2.2 is higher than 25 of the 39 other ad creative and reporting tools we grade, and level with 9.
Is Adzooma good value for money?
ToolGPA grades Adzooma C for value for money. Its paid plans start at $69 a month, against a middle price of $49 for the category: 22 of the 32 others that charge start lower.
Could I make my own version of Adzooma?
The plain part of Adzooma you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Adzooma’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Adzooma's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Adzooma. Prices change, so check adzooma.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Adzooma, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/adzooma
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Adzooma: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/adzooma
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/adzooma/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Adzooma, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 41 ad creative and reporting tools we grade, compared
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
- Creatify Insider's GuideAI video ads with AI actors, made from a product link2.4 GPA
- Madgicx Insider's GuideAI optimization, automation and reports for Meta ad accounts2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Adzooma’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Adzooma is a trademark of its owner, and this guide is not made, paid for or approved by Adzooma. Prices and plans change: check adzooma.com before you buy.