AdSpy vs Foreplay (2026): which should you pick?
As of Nov 12, 2026, Foreplay grades higher than AdSpy: 2.0 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Foreplay grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Foreplay
Save, search and track competitors' ads, and report on your own
Which one is for you
Pick AdSpy if
- Fits if you research Facebook and Instagram ads and want a large archive
- Works for affiliates who filter by offer and audience
Look elsewhere if
- Skip it if you research TikTok, Google or other networks, as only Facebook and Instagram are covered
- Pricey if you only need a quick look, at $149 a month with no trial
- Watch out: full refunds apply only within 24 hours of purchase
- Watch out: the price is labelled introductory, and there is no public pricing page
Pick Foreplay if
- Fits if you collect ads you like and want them saved with transcripts and landing pages
- Works for agencies watching dozens of rival brands, on Agency at $389 a month billed annually
Look elsewhere if
- Skip it if you want ads made for you, as it only finds them and turns them into briefs
- Tight if you're on Basic, which has no rival tracking or reports on your own ads
- Not for you if you want to try it without handing over a card, as the trial charges when it ends
- Pricey if your team grows: extra users are $20 a month each, and each extra Lens brand is $50
- Watch out: Spyder tracks Meta ads only, and Lens reads Meta and TikTok accounts only
How we grade them
| 1.6GPAAdSpyWeak | 2.0GPAForeplayFair | |
|---|---|---|
| Value for money | COne plan at $149 a month, which the site calls an introductory price. That is in the dearer quarter of ad tools ($129 and up). | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. |
| Free plan and trial | FNothing free: no plan and no trial, and the refund window is 24 hours. | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. |
| Features | CAd search, comment search, audience demographics, affiliate and offer filters and a large archive. It covers Facebook and Instagram only. | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. It covers research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. |
| Ease of use | CNo store rating on record. You learn its filters before the results make sense. | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. |
| Platforms and integrations | CA web app only. No integrations, API or phone apps were found. | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. |
| Best for | searching Facebook and Instagram ads | saving and searching competitors' ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdSpy and Foreplay. How we grade
Price against what you get
AdSpy starts at $149 a month and scores 2.0 out of 4 on features, ease of use and platforms. Foreplay starts at $49 a month and scores 2.3.
Foreplay scores higher and starts $100 a month lower. Of the other ad creative and reporting tools on the chart, 22 score higher than AdSpy for less, and 5 score higher than Foreplay for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AdSpy also covers research and ad creative.
- Foreplay also covers reports.
At a glance
| AdSpy | Foreplay | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $149 per month | $49 per month, billed annually ($59 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial on every self-serve plan |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Ad Navigator Ltd. | Foreplay, Inc. |
| Price read from | adspy.com | foreplay.co |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
AdSpy
- Covers Facebook and Instagram only; the pages read mention no other ad platform.
- One plan at $149 a month, which the site labels an introductory offer; the pages give no plan tiers and no free trial.
- The refund policy is a full refund within 24 hours of purchase, with later refunds at AdSpy's discretion.
- No public pricing page was readable; the price comes from the homepage.
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Key features
AdSpy
- Ad search
- Search by ad text, advertiser, page name or landing page URL, and sort by likes, reactions, when an ad was last seen or how long it has run.
- Comment search
- Search the comments under ads, for example to track feedback on a competitor's brand or on your own.
- Audience demographics
- Shows the location, gender and age range an ad appears to target, based on data from the site's contributor network.
- Affiliate and offer filters
- Find ads by affiliate network, affiliate ID, offer ID or landing page technology. The site says it gets past cloakers to reach the real landing pages.
- Large ad archive
- The homepage counts more than 214 million ads, 30 million advertisers and 225 countries, all taken from Facebook and Instagram.
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Plans
AdSpy
AdSpy subscription$149
per month
The single plan shown: the site calls it virtually unlimited usage and an introductory offer that will not stay the same.
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Ways to pay less
AdSpy
No public discounts listed.
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Common questions
Which is cheaper, AdSpy or Foreplay?
As of Nov 12, 2026, Foreplay is cheaper to start with: $49 a month, against $149 a month for AdSpy. AdSpy starts at $149 per month, and Foreplay starts at $49 per month, billed annually ($59 billed monthly).
Which has a free plan, AdSpy or Foreplay?
As of Nov 12, 2026, neither AdSpy nor Foreplay has a free plan. Foreplay has a free trial.
Which platforms do AdSpy and Foreplay run on?
As of Nov 12, 2026, only Foreplay lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.