Foreplay vs Madgicx
We give Foreplay a 2.0 GPA and Madgicx a 2.4, out of 4.0. Madgicx grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Foreplay
Save, search and track competitors' ads, and report on your own
Madgicx
AI optimization, automation and reports for Meta ad accounts
How we grade them
| 2.0GPAForeplayFair | 2.4GPAMadgicxFair | |
|---|---|---|
| Value for money | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. | CGraded against the reporting tools it's listed with. One plan has every feature, priced by ad spend: at $5K a month it's $83 billed annually, up to $10K it's $90 ($129 monthly), and up to $1K it's $32. That's about level with Birch and under Superads, Atria and Motion at that spend. |
| Free plan and trial | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. | CNo free plan, but a 7-day trial with access to everything. A week is enough to see what the AI suggests for your account, but not much more. |
| Features | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. | BA daily AI audit with one-click fixes, a Copilot that answers questions about your account, rules, creative fatigue alerts, an image ad generator and reports mixing six data sources. For Meta that's the whole job. Other ad platforms show up in reports only. |
| Ease of use | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. | CNo rating on record. One-click approvals help, but there's an account to connect, a lot of tools to learn, and rules to set up before automation does anything. |
| Platforms and integrations | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. | BWeb only, with no browser extension or apps. Reports pull in Meta, Google Ads, TikTok, Shopify, Klaviyo and Google Analytics 4, and it works with Claude and ChatGPT, plus a Google Ads MCP server. |
| Best for | saving and searching competitors' ads | AI fixes and reports for Meta ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Foreplay and Madgicx. How we grade
Price against what you get
Foreplay starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Madgicx starts at $0.08 a month when paid by the year and scores 2.7.
Madgicx scores higher and starts $48.92 a month lower. Of the other ad creative and reporting tools on the chart, 4 score higher than Foreplay for less, and none scores higher than Madgicx for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Foreplay starts at $49 per month, billed annually ($59 billed monthly). Madgicx starts at $32 per month up to $1K ad spend, billed annually ($45 billed monthly).
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Madgicx also covers workflow automation, AI agents, image generation, dashboards and ad creative.
At a glance
| Foreplay | Madgicx | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month, billed annually ($59 billed monthly) | $32 per month up to $1K ad spend, billed annually ($45 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial on every self-serve plan | 7-day free trial with access to everything |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Foreplay, Inc. | Madgicx Ltd. |
| Price read from | foreplay.co | madgicx.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Foreplay
- Creative strategists building a library of ad ideas
- Agencies watching what many competitor brands run
- Teams that want ad research and simple ad reports without spend-based pricing
Madgicx
- E-commerce brands whose ad budget goes mostly to Meta
- Agencies sending clients live ad reports
- Small advertisers who want AI suggestions on what to change in Meta Ads
Worth knowing
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Madgicx
- Optimization, automation and ad launching are built for Meta; Google Ads, TikTok and others appear in reports only, plus a Google Ads MCP server.
- Price steps up with monthly ad spend, from up to $1K to up to $30K; above $30K the price is shown only in the app.
- Tracking Pro, server-side conversion tracking for Meta, is an add-on at $49 a month per connected account.
- Madgicx says it offers no browser or Chrome extension; the app runs in a web browser.
Key features
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Madgicx
- AI Marketer
- Audits Meta ad accounts every day, finds wasted spend and room to scale, and prepares actions that go live with one click of approval.
- Copilot
- An assistant on every page of the app that answers questions about your ad account from its own data.
- AI Ad Generator
- Generates image ads from a prompt, an image or any ad in the Meta Ad Library, ready to edit and launch.
- Creative Insights
- Breaks down every creative, video included, to show what winning ads share, and flags creative fatigue so you know when to refresh.
- Ads Manager 2.0 and automation
- Faster Meta campaign management with filters and bulk actions, plus rules that run campaigns 24/7 on conditions you set.
- One-Click Report
- Dashboards that combine Meta, Google Ads, Google Analytics 4, TikTok, Shopify and Klaviyo data, shared by live link or PDF.
Plans
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Madgicx
Madgicx Pro Complete$32
per month up to $1K ad spend, billed annually ($45 billed monthly)
All features. Price rises with ad spend: $83 a month billed annually up to $5K, $90 ($129 monthly) up to $10K, and $230 ($329) up to $30K.
Over $30K ad spendCustom
Above $30K of monthly ad spend the pricing page shows no figure; the price is given inside the app.
Ways to pay less
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Madgicx
- Annual discount
Lower rate with quarterly or annual billing
Up to $1K of ad spend, Madgicx is $45 a month billed monthly, $38 billed quarterly and $32 billed annually; each spend step has similar savings.
