Adthena review (2026): is it worth $399 a month?
Paid search and AI search competitor intelligence
Black Friday: is there a Adthena sale?
Adthena report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for competitor intelligence for paid search and AI search
Adthena tracks who advertises in ChatGPT and in paid search. The self-serve plan is $399 a month for 200 prompts, and the market-wide plans are for advertisers spending $500k or $1M a year on Google Ads and have no published price.
Who Adthena is for
- Fits if you want to see who advertises inside ChatGPT for your topics
- Works for a larger advertiser that spends $500k or more on Google Ads
Who Adthena is not for
- Pricey if you are small: $399 a month buys 200 prompts only
- Watch out: history, API, MCP and Google Ads integration are not in the $399 plan
- Skip it if you want a price for the full product, as the other two plans are quotes
- Not for you if you spend under $500k a year on Google Ads and want brand protection
Why Adthena gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$399 a month for 200 prompts is above the category's dearer quarter at $199, and the full product sits on custom plans for $500k+ spenders.
- CFree plan and trialA 21-day trial of ChatGPT Ads Intelligence with no card. No free plan after it.
- CFeaturesChatGPT ad tracking, share of voice and copy intelligence on the cheap plan; brand protection, history, API and MCP only on custom plans.
- CEase of useCompetitor and topic setup first. We found no store rating.
- CPlatforms and integrationsWeb only, with Google Ads and SA360 integration not in the $399 plan.
What these grades rest on. Graded from this listing, whose facts were read from Adthena's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/adthena#review"><img src="https://toolgpa.com/badge/adthena.svg" alt="Adthena: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Adthena stands among ad creative and reporting tools
Adthena's GPA of 1.8 is higher than 13 of the 72 other ad creative and reporting tools we grade, and level with 16.
It stands best on free plan and trial (C, above 36 of 72) and worst on value for money (D, above 3).
Its paid plans start at $399 a month, against a middle price of $49.50 for the category: 47 of the 51 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 35 tools score higher and cost less.
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Adthena’s own letter is outlined.
- DValue for moneyAbove 3 of 72, level with 11
- CFree plan and trialAbove 36 of 72, level with 34
- CFeaturesAbove 0 of 72, level with 59
- CEase of useAbove 0 of 72, level with 71
- CPlatforms and integrationsAbove 0 of 72, level with 26
Price against what you get
Each dot is one of 52 ad creative and reporting tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Adthena, or make your own?
Keep it
The plain part of Adthena you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 43 of the 72 other ad creative and reporting tools grade higher. It costs $4,788 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google Ads and SA360 among them, and has an API.
What this rests on. Adthena’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Adthena?
Adthena is a search intelligence platform that tracks which advertisers appear in paid search and, in a newer product, in ChatGPT ads. It reports share of voice, competitor ad copy and brand-bidding activity. One entry plan has a published monthly price, and the market-wide plans are quoted per customer.
Worth knowing
- Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads.
- The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets.
- Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan.
- Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend.
Key features
- ChatGPT ads tracking
- Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns.
- Share of voice
- Share of voice by keyword and category across paid search, with competitor ad copy intelligence.
- Brand protection
- Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View.
- Whole-market coverage
- Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page.
- AI Overviews monitoring
- Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans.
- API and MCP access
- Full application, API and MCP access is listed on Whole Market View.
Adthena pricing
As of Nov 13, 2026, Adthena is a paid product with a free trial, starting at $399 per month for ChatGPT Ads Intelligence, 200 prompts.
- Starts at
- $399 per month for ChatGPT Ads Intelligence, 200 prompts
- Free plan
- None
- Free trial
- 21-day free trial of ChatGPT Ads Intelligence, no credit card needed
| Plan | Price | What you get |
|---|---|---|
| ChatGPT Ads Intelligence | $399per month for 200 prompts split across your topics | Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve. |
| Brand Market View | Custom | Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales. |
| Whole Market View | Custom | Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads. |
Read from adthena.com on Nov 13, 2026. Prices change, so confirm with Adthena before you buy.
Works with
- Google Ads
- SA360
Adthena alternatives
- Adthena vs Adbeat
Free plan · from $200/mo
- Adthena vs AdPlexity
From $79/mo
- Adthena vs Optmyzr
Free trial · from $209/mo
- Adthena vs Adalysis
Free trial · from $126/mo
- Adthena vs Skai
From $114/yr
Common questions
Does Adthena have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Adthena is listed for Web.
Does Adthena have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Adthena is listed for Web.
Is Adthena open source?
Adthena is not described as open source on its own site, as read on Nov 13, 2026.
Does Adthena have an API?
Yes. Adthena offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.