AdPlexity vs Adthena (2026): which should you pick?
As of Nov 13, 2026, Adthena grades higher than AdPlexity: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
AdPlexity grades higher on value for money. Adthena grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AdPlexity
Ad spy platform sold per traffic source, from social to native
Adthena
Paid search and AI search competitor intelligence
Which one is for you
Pick AdPlexity if
- Fits if you buy ads on one traffic source such as push or native
- Makes sense if you want to follow landing pages and redirect chains
Look elsewhere if
- Pricey if you need several sources, because each of the six platforms is a separate subscription
- Skip it if you want a trial: the site offers only a demo call
- Watch out: refund requests must come within 2 days of the start, at the company's discretion
- Not for you if you want one plan for all traffic types
Pick Adthena if
- Fits if you want to see who advertises inside ChatGPT for your topics
- Works for a larger advertiser that spends $500k or more on Google Ads
Look elsewhere if
- Pricey if you are small: $399 a month buys 200 prompts only
- Watch out: history, API, MCP and Google Ads integration are not in the $399 plan
- Skip it if you want a price for the full product, as the other two plans are quotes
- Not for you if you spend under $500k a year on Google Ads and want brand protection
How we grade them
| 1.6GPAAdPlexityWeak | 1.8GPAAdthenaWeak | |
|---|---|---|
| Value for money | CSocial is $79 a month billed yearly ($99 monthly). Push is $124, Desktop and Mobile $166, Native $208, and each is its own subscription. | D$399 a month for 200 prompts is above the category's dearer quarter at $199, and the full product sits on custom plans for $500k+ spenders. |
| Free plan and trial | FNothing free: no plan and no trial. The site offers a demo call instead. | CA 21-day trial of ChatGPT Ads Intelligence with no card. No free plan after it. |
| Features | CAd library and search, landing pages and redirect chains, boards, reports and an API with MCP. Each traffic source is a separate product, with no single plan covering them all. | CChatGPT ad tracking, share of voice and copy intelligence on the cheap plan; brand protection, history, API and MCP only on custom plans. |
| Ease of use | CNo store rating on record. You learn its filters and boards before it pays off. | CCompetitor and topic setup first. We found no store rating. |
| Platforms and integrations | CA web app with an API and MCP. No phone apps or integrations list were found. | CWeb only, with Google Ads and SA360 integration not in the $399 plan. |
| Best for | competitor ad search, sold per traffic source | competitor intelligence for paid search and AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdPlexity and Adthena. How we grade
Price against what you get
AdPlexity starts at $79 a month and scores 2.0 out of 4 on features, ease of use and platforms. Adthena starts at $399 a month and scores 2.0.
They score the same, and AdPlexity starts $320 a month lower. Of the other ad creative and reporting tools on the chart, 24 score higher than AdPlexity for less, and 35 score higher than Adthena for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AdPlexity also covers research.
- Adthena also covers AI search visibility.
At a glance
| AdPlexity | Adthena | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $79 per month, billed yearly ($99 billed monthly) | $399 per month for ChatGPT Ads Intelligence, 200 prompts |
| Free plan | None | None |
| Free trial | None listed | 21-day free trial of ChatGPT Ads Intelligence, no credit card needed |
| Web | ||
| Made by | AdIntelligence Limited | Adthena |
| Price read from | adplexity.com | adthena.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
AdPlexity
- Each of the six platforms is a separate subscription; no single plan covers them all.
- No free trial; the site offers a demo call instead.
- Refund requests must be made within 2 days of the subscription start and are granted at the company's discretion.
Adthena
- Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads.
- The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets.
- Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan.
- Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend.
Key features
AdPlexity
- Ad library and search
- Search ads, domains, affiliate offers and landing pages by keyword, URL, placement or image, with saved searches and ad history.
- Landing pages and redirect chains
- The pricing page says each plan archives the funnel from click to offer, including landing pages and redirect chains.
- Boards and creative grouping
- Save ads, domains, offers and landing pages to shared boards, with duplicate and variant creatives grouped.
- Reports and insights
- Daily automated reports with custom columns and CSV export, plus domain, offer and landing-page analytics.
- API and MCP access
- The site lists an API and an MCP page, alongside a Creative Studio in beta and a Research Agent.
Adthena
- ChatGPT ads tracking
- Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns.
- Share of voice
- Share of voice by keyword and category across paid search, with competitor ad copy intelligence.
- Brand protection
- Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View.
- Whole-market coverage
- Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page.
- AI Overviews monitoring
- Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans.
- API and MCP access
- Full application, API and MCP access is listed on Whole Market View.
Plans
AdPlexity
Adplexity Social$79
per month, billed yearly ($99 billed monthly)
Facebook and Instagram ads, with more than 100 million creatives.
Adplexity Push$124
per month, billed yearly ($149 billed monthly)
Push and in-page notification ads.
Adplexity Desktop$166
per month, billed yearly ($199 billed monthly)
Display, banner and pop traffic.
Adplexity Mobile$166
per month, billed yearly ($199 billed monthly)
Mobile web ads.
Adplexity Native$208
per month, billed yearly ($249 billed monthly)
Taboola, Outbrain, MGID and more than 30 native networks.
Adplexity Adult$166
per month, billed yearly ($199 billed monthly)
Adult traffic networks and offers.
Adthena
ChatGPT Ads Intelligence$399
per month for 200 prompts split across your topics
Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve.
Brand Market ViewCustom
Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales.
Whole Market ViewCustom
Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads.
Ways to pay less
AdPlexity
- Annual discount
Yearly billing saves up to 20%
Each platform costs less per month billed yearly; Social is $79 a month yearly against $99 monthly, a saving of $238 a year.
- Other savings
Black Friday: up to 50% off yearly plans until Nov 30
The Black Friday page shows yearly Social at $69 a month and Native at $124.17 a month, and says the price stays the same on renewal.
Adthena
No public discounts listed.
Common questions
Which is cheaper, AdPlexity or Adthena?
As of Nov 13, 2026, AdPlexity is cheaper to start with: $79 a month, against $399 a month for Adthena. AdPlexity starts at $79 per month, billed yearly ($99 billed monthly), and Adthena starts at $399 per month for ChatGPT Ads Intelligence, 200 prompts.
Which has a free plan, AdPlexity or Adthena?
As of Nov 13, 2026, neither AdPlexity nor Adthena has a free plan. Adthena has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.