Adthena vs Skai (2026): which should you pick?
As of Nov 13, 2026, Adthena grades higher than Skai: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Adthena grades higher on value for money and the free plan. Skai grades higher on features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Adthena
Paid search and AI search competitor intelligence
Which one is for you
Pick Adthena if
- Fits if you want to see who advertises inside ChatGPT for your topics
- Works for a larger advertiser that spends $500k or more on Google Ads
Look elsewhere if
- Pricey if you are small: $399 a month buys 200 prompts only
- Watch out: history, API, MCP and Google Ads integration are not in the $399 plan
- Skip it if you want a price for the full product, as the other two plans are quotes
- Not for you if you spend under $500k a year on Google Ads and want brand protection
Pick Skai if
- Fits if you run an enterprise media budget over $4M a year
- Makes sense if you want one platform for dozens of ad publishers
Look elsewhere if
- Pricey if you are not an enterprise, at $114k a year
- Skip it if you want to try first, since there is no free plan or trial
- Watch out: pricing is annual, with a commitment review after three months
- Watch out: incrementality testing needs Enterprise Premier at $756k
- Watch out: Studio, Agent Connect and Datahub are separate products
How we grade them
| 1.8GPAAdthenaWeak | 1.6GPASkaiWeak | |
|---|---|---|
| Value for money | D$399 a month for 200 prompts is above the category's dearer quarter at $199, and the full product sits on custom plans for $500k+ spenders. | FFrom $114k a year, about $9,500 a month, for spend up to $4M a year, which is far above anything else in ad tools. Tiers go up to $756k and then custom. |
| Free plan and trial | CA 21-day trial of ChatGPT Ads Intelligence with no card. No free plan after it. | FNothing free: no plan and no trial on record. |
| Features | CChatGPT ad tracking, share of voice and copy intelligence on the cheap plan; brand protection, history, API and MCP only on custom plans. | BOmnichannel media management, automation, competitive insights and an AI layer across 120+ publishers. Nothing in the listing shows a gap in the core work, though Studio, Agent Connect and Datahub are extra. |
| Ease of use | CCompetitor and topic setup first. We found no store rating. | CNo store rating on record. An enterprise onboarding comes first, with a client success team. |
| Platforms and integrations | CWeb only, with Google Ads and SA360 integration not in the $399 plan. | BA web app covering 120+ publishers. No phone or desktop apps are listed. |
| Best for | competitor intelligence for paid search and AI search | omnichannel ad management for enterprise media teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adthena and Skai. How we grade
Price against what you get
Adthena starts at $399 a month and scores 2.0 out of 4 on features, ease of use and platforms. Skai starts at $0.33 a month when paid by the year and scores 2.7.
Skai scores higher and starts $398.67 a month lower. Of the other ad creative and reporting tools on the chart, 35 score higher than Adthena for less, and none scores higher than Skai for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adthena also covers AI search visibility.
- Skai also covers workflow automation and AI agents.
At a glance
| Adthena | Skai | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $399 per month for ChatGPT Ads Intelligence, 200 prompts | $114k per year, for advertisers spending up to $4M per year |
| Free plan | None | None |
| Free trial | 21-day free trial of ChatGPT Ads Intelligence, no credit card needed | None listed |
| Web | ||
| Made by | Adthena | Skai |
| Price read from | adthena.com | skai.io |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Adthena
- Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads.
- The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets.
- Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan.
- Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend.
Skai
- Pricing starts at $114k per year, and the tier is set by annual ad spend: $4M, $10M, $20M and $35M ceilings.
- Annual pricing, with a review of the commitment available after the first three months.
- Incrementality testing and custom solution development are limited to Enterprise Premier and above.
- Studio, Agent Connect and Datahub are separate products; the pricing page lists the platform tiers only.
Key features
Adthena
- ChatGPT ads tracking
- Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns.
- Share of voice
- Share of voice by keyword and category across paid search, with competitor ad copy intelligence.
- Brand protection
- Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View.
- Whole-market coverage
- Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page.
- AI Overviews monitoring
- Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans.
- API and MCP access
- Full application, API and MCP access is listed on Whole Market View.
Skai
- Omnichannel media management
- Plan, activate, optimize and measure media across search, social, retail media and commerce channels from one platform. The homepage says it covers 300+ channels.
- Celeste AI
- Skai's AI assistant for insights and recommendations, included in every pricing tier.
- Skai Studio
- A separate product for designing, running and governing your own agents and media workflows.
- Agent Connect
- Lets agents you build or use elsewhere reach Skai's data and media actions through MCP connectors.
- Datahub
- A standalone product that unifies marketing data so it can feed analysis and AI agents.
Plans
Adthena
ChatGPT Ads Intelligence$399
per month for 200 prompts split across your topics
Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve.
Brand Market ViewCustom
Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales.
Whole Market ViewCustom
Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads.
Skai
Standard$114k
per year, for advertisers spending up to $4M per year
120+ publishers, automation and optimization, online training, dedicated client success support and Celeste AI.
Advanced$276k
per year, for advertisers spending up to $10M per year
Everything in Standard plus competitive insights and search term analysis.
Enterprise$504k
per year, for advertisers spending up to $20M per year
Everything in Advanced plus more read-only publishers, customizable audits and QA, and expanded customer journey intelligence.
Enterprise Premier$756k
per year, for advertisers spending up to $35M per year
Everything in Enterprise plus incrementality testing, white-glove onboarding and client success, and custom solution development.
Enterprise Premier +Custom
For advertisers spending more than $35M per year; priced to the business, through sales.
Common questions
Which is cheaper, Adthena or Skai?
As of Nov 13, 2026, Skai is cheaper to start with: $0.33 a month when paid by the year, against $399 a month for Adthena. Adthena starts at $399 per month for ChatGPT Ads Intelligence, 200 prompts, and Skai starts at $114k per year, for advertisers spending up to $4M per year.
Which has a free plan, Adthena or Skai?
As of Nov 13, 2026, neither Adthena nor Skai has a free plan. Adthena has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.