Adalysis vs Adthena (2026): which should you pick?

Pick Adalysis if

• Fits if you manage Google or Microsoft Ads accounts and want routine audits
• Works for agencies that need white-label reports

Look elsewhere if

• Skip it if you also run Meta, TikTok or LinkedIn ads, as only Google and Microsoft are named
• Pricey if your ad spend is large, since the price rises on a slider with spend
• Watch out: the higher tiers differ mostly in support and onboarding, not features
• Watch out: only the first tier's prices were readable, and the pricing FAQ lists credit cards only

Pick Adthena if

• Fits if you want to see who advertises inside ChatGPT for your topics
• Works for a larger advertiser that spends $500k or more on Google Ads

Look elsewhere if

• Pricey if you are small: $399 a month buys 200 prompts only
• Watch out: history, API, MCP and Google Ads integration are not in the $399 plan
• Skip it if you want a price for the full product, as the other two plans are quotes
• Not for you if you spend under $500k a year on Google Ads and want brand protection

Adalysis

• Pricing is set by monthly ad spend and shown on a slider; the tiers above differ mainly in support and onboarding, since every tier includes all features.
• Only the first tier's monthly, six-month and annual rates ($149, $134, $126) could be read; prices for higher spend levels were not read.
• Works with Google Ads and Microsoft Ads accounts; the pricing page names no other ad platform.
• Pays by Amex, Mastercard or Visa credit card, according to the pricing FAQ.

Adthena

• Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads.
• The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets.
• Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan.
• Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend.

Adalysis

Audits and alerts

More than 100 prebuilt audit checks that can be customized, plus custom alerts that go out by email or Slack for critical issues.

Budget tracking and projections

Tracks over- and underspend at account, campaign or budget-group level, forecasts from account history and seasonality, and can automate daily budget changes.

Performance monitors

Nine prebuilt, editable monitors for performance changes, plus boost insights that point to growth opportunities.

Optimization tools

More than 40 PPC tools, including quality score analysis weighted by impressions, keyword and search-term analysis, and a Performance Max view.

Ad and campaign management

An RSA asset manager with bulk updates, bid management tools and a campaign builder for creating campaigns at scale.

White-label reporting

Automated reports with prebuilt templates and the agency's own branding, plus weekly summaries of issues and opportunities.

Adthena

ChatGPT ads tracking

Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns.

Share of voice

Share of voice by keyword and category across paid search, with competitor ad copy intelligence.

Brand protection

Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View.

Whole-market coverage

Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page.

AI Overviews monitoring

Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans.

API and MCP access

Full application, API and MCP access is listed on Whole Market View.

Adalysis

• Standard support tier$126

  per month up to $50k ad spend, billed annually ($149 monthly)

  All features, 1 onboarding session and email support with a 12-hour response. $134 a month if billed every six months. The price rises with ad spend, up to a monthly price of $449.

• Priority support tier$449

  per month and up, billed monthly

  Covers subscriptions of $449 to $950 a month. All features, 2 onboarding sessions, 2 training sessions a year and priority support (2-hour response for 97% of requests).

• Dedicated manager tier$950

  per month and up, billed monthly

  Covers subscriptions of $950 a month and above. All features, 3 onboarding sessions, 3 team training sessions a year, priority support and a dedicated account manager.

Adthena

• ChatGPT Ads Intelligence$399

  per month for 200 prompts split across your topics

  Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve.

• Brand Market ViewCustom

  Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales.

• Whole Market ViewCustom

  Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads.

Adalysis

• Annual discount

  15% off annual billing, 10% off six-month billing

  Adalysis says six-month plans save 10% and annual plans save 15% against paying monthly; on the first tier that is $134 and $126 a month instead of $149.

Adthena

No public discounts listed.