Adbeat vs Adthena (2026): which should you pick?
As of Nov 13, 2026, Adbeat and Adthena share a 1.8 GPA, and only Adbeat has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Adbeat
Competitor ad intelligence for display and native advertising
Adthena
Paid search and AI search competitor intelligence
Which one is for you
Pick Adbeat if
- Fits if you buy display or native ads and want to see rivals' placements
- Works for media buyers who can use 90 days of data
Look elsewhere if
- Pricey if you want more than Standard, which keeps 90 days of data and 1,000 results per search
- Skip it if you research social ads, as the pages read do not mention social ad libraries
- Watch out: country filters need Advanced and ad spend estimates need Enterprise
- Tight if you stay free, since Basic only views creatives and saves favourites
- Watch out: there is no trial on paid plans, only a 30-day refund guarantee
Pick Adthena if
- Fits if you want to see who advertises inside ChatGPT for your topics
- Works for a larger advertiser that spends $500k or more on Google Ads
Look elsewhere if
- Pricey if you are small: $399 a month buys 200 prompts only
- Watch out: history, API, MCP and Google Ads integration are not in the $399 plan
- Skip it if you want a price for the full product, as the other two plans are quotes
- Not for you if you spend under $500k a year on Google Ads and want brand protection
How we grade them
| 1.8GPAAdbeatWeak | 1.8GPAAdthenaWeak | |
|---|---|---|
| Value for money | D$200 a month billed yearly ($249 monthly) for Standard, in the dearer quarter of ad tools. Unlimited results, a year of data and country filters need Advanced at $315. | D$399 a month for 200 prompts is above the category's dearer quarter at $199, and the full product sits on custom plans for $500k+ spenders. |
| Free plan and trial | CA free Basic account with unlimited views of creatives and saved favourites. Search results, alerts and reports are paid. No trial, but a 30-day satisfaction guarantee. | CA 21-day trial of ChatGPT Ads Intelligence with no card. No free plan after it. |
| Features | CSearch by advertiser or publisher, network coverage, placements, alerts and reports. It is display, programmatic and native only, and spend estimates are Enterprise. | CChatGPT ad tracking, share of voice and copy intelligence on the cheap plan; brand protection, history, API and MCP only on custom plans. |
| Ease of use | CNo store rating on record. You learn its search filters before the results make sense. | CCompetitor and topic setup first. We found no store rating. |
| Platforms and integrations | CA web app only. No integrations list or phone apps were found. | CWeb only, with Google Ads and SA360 integration not in the $399 plan. |
| Best for | spying on competitors' display and native ads | competitor intelligence for paid search and AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adbeat and Adthena. How we grade
Price against what you get
Adbeat starts at $200 a month and scores 2.0 out of 4 on features, ease of use and platforms. Adthena starts at $399 a month and scores 2.0.
They score the same, and Adbeat starts $199 a month lower. Of the other ad creative and reporting tools on the chart, 31 score higher than Adbeat for less, and 35 score higher than Adthena for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adbeat also covers research.
- Adthena also covers AI search visibility.
At a glance
| Adbeat | Adthena | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $200 per month, billed annually ($249 billed monthly) | $399 per month for ChatGPT Ads Intelligence, 200 prompts |
| Free plan | Adbeat Basic is a free account with unlimited views of ad creatives and the option to save favorite ads. | None |
| Free trial | None listed | 21-day free trial of ChatGPT Ads Intelligence, no credit card needed |
| Web | ||
| Made by | Adbeat | Adthena |
| Price read from | adbeat.com | adthena.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Adbeat
- Display, programmatic and native only; the pages read do not mention social ad libraries.
- Standard keeps 90 days of data and 1,000 results per search; country filters need Advanced and ad spend estimates need Enterprise.
- No free trial on Pro plans; there is a 30-day satisfaction guarantee for refunds.
- Country coverage is 35 countries and territories, listed in the pricing FAQ.
Adthena
- Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads.
- The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets.
- Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan.
- Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend.
Key features
Adbeat
- Advertiser and publisher search
- Search advertisers, ads and publishers by keyword, then filter by desktop or mobile, date range and ad network.
- Network coverage
- The pricing FAQ says Adbeat covers 151 display networks, DSPs and exchanges, 31 native networks and direct buys placed with publishers.
- Publisher placements
- Shows the publisher URLs where an advertiser's ads ran, so a buyer can see where a competitor buys traffic.
- Alerts and reports
- Alerts fire on a competitor's new ads, networks or publishers, and reports can be exported. Allowances rise with the plan.
- Ad spend estimates
- Estimated ad spend, campaign grouping, categories and ad paths are listed as Enterprise features on the pricing page.
Adthena
- ChatGPT ads tracking
- Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns.
- Share of voice
- Share of voice by keyword and category across paid search, with competitor ad copy intelligence.
- Brand protection
- Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View.
- Whole-market coverage
- Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page.
- AI Overviews monitoring
- Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans.
- API and MCP access
- Full application, API and MCP access is listed on Whole Market View.
Plans
Adbeat
Standard$200
per month, billed annually ($249 billed monthly)
1,000 results per search, 90 days of data, 5 alerts, 200 downloadable reports a month and combined-country data.
Advanced$315
per month, billed annually ($399 billed monthly)
Unlimited results, 1 year of data, country filters, direct-buy placements, 10 alerts and advertiser comparison.
EnterpriseCustom
3 years of data, ad spend estimates, campaigns, categories, pre-roll video ads, unlimited alerts and a dedicated support rep.
Adthena
ChatGPT Ads Intelligence$399
per month for 200 prompts split across your topics
Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve.
Brand Market ViewCustom
Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales.
Whole Market ViewCustom
Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads.
Ways to pay less
Adbeat
- Annual discount
Yearly billing is cheaper than monthly
Standard is $200 a month billed yearly ($2,400) against $249 billed monthly; Advanced is $315 a month billed yearly ($3,780) against $399.
Adthena
No public discounts listed.
Common questions
Which is cheaper, Adbeat or Adthena?
As of Nov 13, 2026, Adbeat is cheaper to start with: $200 a month, against $399 a month for Adthena. Adbeat starts at $200 per month, billed annually ($249 billed monthly), and Adthena starts at $399 per month for ChatGPT Ads Intelligence, 200 prompts.
Which has a free plan, Adbeat or Adthena?
As of Nov 13, 2026, only Adbeat has a free plan. Adthena does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.