Adbeat vs BigSpy (2026): which should you pick?
As of Nov 12, 2026, BigSpy grades higher than Adbeat: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
BigSpy grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adbeat
Competitor ad intelligence for display and native advertising
BigSpy
Ad library for researching competitor ads on 11 platforms
Which one is for you
Pick Adbeat if
- Fits if you buy display or native ads and want to see rivals' placements
- Works for media buyers who can use 90 days of data
Look elsewhere if
- Pricey if you want more than Standard, which keeps 90 days of data and 1,000 results per search
- Skip it if you research social ads, as the pages read do not mention social ad libraries
- Watch out: country filters need Advanced and ad spend estimates need Enterprise
- Tight if you stay free, since Basic only views creatives and saves favourites
- Watch out: there is no trial on paid plans, only a 30-day refund guarantee
Pick BigSpy if
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Look elsewhere if
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
How we grade them
| 1.8GPAAdbeatWeak | 2.0GPABigSpyFair | |
|---|---|---|
| Value for money | D$200 a month billed yearly ($249 monthly) for Standard, in the dearer quarter of ad tools. Unlimited results, a year of data and country filters need Advanced at $315. | CStarter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. |
| Free plan and trial | CA free Basic account with unlimited views of creatives and saved favourites. Search results, alerts and reports are paid. No trial, but a 30-day satisfaction guarantee. | CFree plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. |
| Features | CSearch by advertiser or publisher, network coverage, placements, alerts and reports. It is display, programmatic and native only, and spend estimates are Enterprise. | CAd creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. |
| Ease of use | CNo store rating on record. You learn its search filters before the results make sense. | CNo store rating on record. You learn its filters and charts before the results make sense. |
| Platforms and integrations | CA web app only. No integrations list or phone apps were found. | CA web app only. No integrations list, API or phone apps were found. |
| Best for | spying on competitors' display and native ads | searching competitor ads across 11 networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adbeat and BigSpy. How we grade
Price against what you get
Adbeat starts at $200 a month and scores 2.0 out of 4 on features, ease of use and platforms. BigSpy starts at $49 a month and scores 2.0.
They score the same, and BigSpy starts $151 a month lower. Of the other ad creative and reporting tools on the chart, 22 score higher than Adbeat for less, and 13 score higher than BigSpy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adbeat also covers reports.
- BigSpy also covers ad creative.
At a glance
| Adbeat | BigSpy | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $200 per month, billed annually ($249 billed monthly) | $49 per month, billed annually ($69 billed monthly) |
| Free plan | Adbeat Basic is a free account with unlimited views of ad creatives and the option to save favorite ads. | Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Adbeat | BigSpy.com |
| Price read from | adbeat.com | bigspy.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Adbeat
- Display, programmatic and native only; the pages read do not mention social ad libraries.
- Standard keeps 90 days of data and 1,000 results per search; country filters need Advanced and ad spend estimates need Enterprise.
- No free trial on Pro plans; there is a 30-day satisfaction guarantee for refunds.
- Country coverage is 35 countries and territories, listed in the pricing FAQ.
BigSpy
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
Key features
Adbeat
- Advertiser and publisher search
- Search advertisers, ads and publishers by keyword, then filter by desktop or mobile, date range and ad network.
- Network coverage
- The pricing FAQ says Adbeat covers 151 display networks, DSPs and exchanges, 31 native networks and direct buys placed with publishers.
- Publisher placements
- Shows the publisher URLs where an advertiser's ads ran, so a buyer can see where a competitor buys traffic.
- Alerts and reports
- Alerts fire on a competitor's new ads, networks or publishers, and reports can be exported. Allowances rise with the plan.
- Ad spend estimates
- Estimated ad spend, campaign grouping, categories and ad paths are listed as Enterprise features on the pricing page.
BigSpy
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
Plans
Adbeat
Standard$200
per month, billed annually ($249 billed monthly)
1,000 results per search, 90 days of data, 5 alerts, 200 downloadable reports a month and combined-country data.
Advanced$315
per month, billed annually ($399 billed monthly)
Unlimited results, 1 year of data, country filters, direct-buy placements, 10 alerts and advertiser comparison.
EnterpriseCustom
3 years of data, ad spend estimates, campaigns, categories, pre-roll video ads, unlimited alerts and a dedicated support rep.
BigSpy
Starter$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
Ways to pay less
Adbeat
- Annual discount
Yearly billing is cheaper than monthly
Standard is $200 a month billed yearly ($2,400) against $249 billed monthly; Advanced is $315 a month billed yearly ($3,780) against $399.
BigSpy
- Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
Common questions
Which is cheaper, Adbeat or BigSpy?
As of Nov 12, 2026, BigSpy is cheaper to start with: $49 a month, against $200 a month for Adbeat. Adbeat starts at $200 per month, billed annually ($249 billed monthly), and BigSpy starts at $49 per month, billed annually ($69 billed monthly).
Which has a free plan, Adbeat or BigSpy?
As of Nov 12, 2026, both Adbeat and BigSpy have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.