Adthena vs Optmyzr (2026): which should you pick?
As of Nov 13, 2026, Optmyzr grades higher than Adthena: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Optmyzr grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Adthena
Paid search and AI search competitor intelligence
Optmyzr
PPC optimization, audits and reporting for ad accounts
Which one is for you
Pick Adthena if
- Fits if you want to see who advertises inside ChatGPT for your topics
- Works for a larger advertiser that spends $500k or more on Google Ads
Look elsewhere if
- Pricey if you are small: $399 a month buys 200 prompts only
- Watch out: history, API, MCP and Google Ads integration are not in the $399 plan
- Skip it if you want a price for the full product, as the other two plans are quotes
- Not for you if you spend under $500k a year on Google Ads and want brand protection
Pick Optmyzr if
- Fits if you run Google or Microsoft ads and want rules and audits
- Works for agencies that need reports across accounts
Look elsewhere if
- Pricey if you are small, at $209 a month at the entry spend step
- Watch out: the cost climbs from there with ad spend and number of accounts
- Watch out: Meta and LinkedIn tools and cross-platform reporting need Premium or above
- Tight if your spend passes $150K a month on Essentials or $500K on Premium, as larger spend is custom
- Watch out: a discount banner on the pricing page names an end date that has passed
How we grade them
| 1.8GPAAdthenaWeak | 2.2GPAOptmyzrFair | |
|---|---|---|
| Value for money | D$399 a month for 200 prompts is above the category's dearer quarter at $199, and the full product sits on custom plans for $500k+ spenders. | D$209 a month billed yearly ($299 monthly) at the entry spend step, in the dearer quarter of ad tools and about four times the middle ($49). Premium is $272, and the price climbs with ad spend. |
| Free plan and trial | CA 21-day trial of ChatGPT Ads Intelligence with no card. No free plan after it. | CA 14-day trial with no card needed. There is no free plan. |
| Features | CChatGPT ad tracking, share of voice and copy intelligence on the cheap plan; brand protection, history, API and MCP only on custom plans. | BOptimizations, a rule engine, budget management, an AI assistant and reporting. Nothing in the listing shows a gap in the core work. |
| Ease of use | CCompetitor and topic setup first. We found no store rating. | CNo store rating on record. You connect accounts and learn its rules and scripts. |
| Platforms and integrations | CWeb only, with Google Ads and SA360 integration not in the $399 plan. | BWeb app with Google, Microsoft, Amazon, Meta and LinkedIn connections. No phone or desktop apps are listed. |
| Best for | competitor intelligence for paid search and AI search | PPC optimization, audits and rules for ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adthena and Optmyzr. How we grade
Price against what you get
Adthena starts at $399 a month and scores 2.0 out of 4 on features, ease of use and platforms. Optmyzr starts at $209 a month and scores 2.7.
Optmyzr scores higher and starts $190 a month lower. Of the other ad creative and reporting tools on the chart, 35 score higher than Adthena for less, and none scores higher than Optmyzr for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adthena also covers AI search visibility.
- Optmyzr also covers workflow automation and dashboards.
At a glance
| Adthena | Optmyzr | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $399 per month for ChatGPT Ads Intelligence, 200 prompts | $209 per month, billed annually ($299 billed monthly) |
| Free plan | None | None |
| Free trial | 21-day free trial of ChatGPT Ads Intelligence, no credit card needed | 14-day free trial, no credit card required. |
| Web | ||
| Made by | Adthena | Optmyzr |
| Price read from | adthena.com | optmyzr.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Adthena
- Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads.
- The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets.
- Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan.
- Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend.
Optmyzr
- Price depends on monthly ad spend and account count; the figures here are the entry step and the cost climbs from there.
- Meta and LinkedIn tools, Campaign Automator and cross-platform reporting require Premium or above.
- Essentials covers ad spend up to $150K a month and Premium up to $500K; larger spend goes to a custom Enterprise plan.
- A banner on the pricing page about a first-year discount names an end date of Sep. 30, which has passed, so it is not counted.
Key features
Adthena
- ChatGPT ads tracking
- Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns.
- Share of voice
- Share of voice by keyword and category across paid search, with competitor ad copy intelligence.
- Brand protection
- Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View.
- Whole-market coverage
- Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page.
- AI Overviews monitoring
- Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans.
- API and MCP access
- Full application, API and MCP access is listed on Whole Market View.
Optmyzr
- Optimizations
- Tools for keywords, search queries, ads and Performance Max, with account audits and performance reports.
- Rule engine
- Build custom strategies and insights with a rule engine, plus performance monitoring and KPI alerts.
- Budget management
- Budget monitoring and optimization, with multi-account and cross-platform budget management on Premium.
- Sidekick AI assistant
- An AI assistant on every plan. Premium adds an MCP connection for Claude, ChatGPT and other AI tools.
- Reporting and dashboards
- Performance reports on all plans; Premium adds multi-account, cross-platform reports and dashboards plus PPC vertical benchmarks.
Plans
Adthena
ChatGPT Ads Intelligence$399
per month for 200 prompts split across your topics
Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve.
Brand Market ViewCustom
Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales.
Whole Market ViewCustom
Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads.
Optmyzr
Essentials$209
per month at entry ad spend, billed annually ($299 monthly)
Optimizations, audits, alerts and the Sidekick AI assistant; the price rises with monthly ad spend, up to $150K.
Premium$272
per month at entry ad spend, billed annually ($389 monthly)
Adds Campaign Automator, Shopping and PMax Retail tools, cross-platform reports and Meta and LinkedIn tools, up to $500K spend.
EnterpriseCustom
Unlimited ad accounts under fair use, Okta SSO, custom integrations and a dedicated account manager. Sold through sales.
Ways to pay less
Adthena
No public discounts listed.
Optmyzr
- Annual discount
Annual billing costs less than monthly
At the entry ad-spend step, Essentials is $209 a month billed annually against $299 billed monthly, and Premium is $272 against $389.
Common questions
Which is cheaper, Adthena or Optmyzr?
As of Nov 13, 2026, Optmyzr is cheaper to start with: $209 a month, against $399 a month for Adthena. Adthena starts at $399 per month for ChatGPT Ads Intelligence, 200 prompts, and Optmyzr starts at $209 per month, billed annually ($299 billed monthly).
Which has a free plan, Adthena or Optmyzr?
As of Nov 13, 2026, neither Adthena nor Optmyzr has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.