AdPlexity vs BigSpy (2026): which should you pick?
As of Nov 12, 2026, BigSpy grades higher than AdPlexity: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
BigSpy grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AdPlexity
Ad spy platform sold per traffic source, from social to native
BigSpy
Ad library for researching competitor ads on 11 platforms
Which one is for you
Pick AdPlexity if
- Fits if you buy ads on one traffic source such as push or native
- Makes sense if you want to follow landing pages and redirect chains
Look elsewhere if
- Pricey if you need several sources, because each of the six platforms is a separate subscription
- Skip it if you want a trial: the site offers only a demo call
- Watch out: refund requests must come within 2 days of the start, at the company's discretion
- Not for you if you want one plan for all traffic types
Pick BigSpy if
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Look elsewhere if
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
How we grade them
| 1.6GPAAdPlexityWeak | 2.0GPABigSpyFair | |
|---|---|---|
| Value for money | CSocial is $79 a month billed yearly ($99 monthly). Push is $124, Desktop and Mobile $166, Native $208, and each is its own subscription. | CStarter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. |
| Free plan and trial | FNothing free: no plan and no trial. The site offers a demo call instead. | CFree plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. |
| Features | CAd library and search, landing pages and redirect chains, boards, reports and an API with MCP. Each traffic source is a separate product, with no single plan covering them all. | CAd creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. |
| Ease of use | CNo store rating on record. You learn its filters and boards before it pays off. | CNo store rating on record. You learn its filters and charts before the results make sense. |
| Platforms and integrations | CA web app with an API and MCP. No phone apps or integrations list were found. | CA web app only. No integrations list, API or phone apps were found. |
| Best for | competitor ad search, sold per traffic source | searching competitor ads across 11 networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdPlexity and BigSpy. How we grade
Price against what you get
AdPlexity starts at $79 a month and scores 2.0 out of 4 on features, ease of use and platforms. BigSpy starts at $49 a month and scores 2.0.
They score the same, and BigSpy starts $30 a month lower. Of the other ad creative and reporting tools on the chart, 19 score higher than AdPlexity for less, and 13 score higher than BigSpy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AdPlexity also covers reports.
- BigSpy also covers ad creative.
At a glance
| AdPlexity | BigSpy | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $79 per month, billed yearly ($99 billed monthly) | $49 per month, billed annually ($69 billed monthly) |
| Free plan | None | Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | AdIntelligence Limited | BigSpy.com |
| Price read from | adplexity.com | bigspy.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
AdPlexity
- Each of the six platforms is a separate subscription; no single plan covers them all.
- No free trial; the site offers a demo call instead.
- Refund requests must be made within 2 days of the subscription start and are granted at the company's discretion.
BigSpy
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
Key features
AdPlexity
- Ad library and search
- Search ads, domains, affiliate offers and landing pages by keyword, URL, placement or image, with saved searches and ad history.
- Landing pages and redirect chains
- The pricing page says each plan archives the funnel from click to offer, including landing pages and redirect chains.
- Boards and creative grouping
- Save ads, domains, offers and landing pages to shared boards, with duplicate and variant creatives grouped.
- Reports and insights
- Daily automated reports with custom columns and CSV export, plus domain, offer and landing-page analytics.
- API and MCP access
- The site lists an API and an MCP page, alongside a Creative Studio in beta and a Research Agent.
BigSpy
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
Plans
AdPlexity
Adplexity Social$79
per month, billed yearly ($99 billed monthly)
Facebook and Instagram ads, with more than 100 million creatives.
Adplexity Push$124
per month, billed yearly ($149 billed monthly)
Push and in-page notification ads.
Adplexity Desktop$166
per month, billed yearly ($199 billed monthly)
Display, banner and pop traffic.
Adplexity Mobile$166
per month, billed yearly ($199 billed monthly)
Mobile web ads.
Adplexity Native$208
per month, billed yearly ($249 billed monthly)
Taboola, Outbrain, MGID and more than 30 native networks.
Adplexity Adult$166
per month, billed yearly ($199 billed monthly)
Adult traffic networks and offers.
BigSpy
Starter$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
Ways to pay less
AdPlexity
- Annual discount
Yearly billing saves up to 20%
Each platform costs less per month billed yearly; Social is $79 a month yearly against $99 monthly, a saving of $238 a year.
- Other savings
Black Friday: up to 50% off yearly plans until Nov 30
The Black Friday page shows yearly Social at $69 a month and Native at $124.17 a month, and says the price stays the same on renewal.
BigSpy
- Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
Common questions
Which is cheaper, AdPlexity or BigSpy?
As of Nov 12, 2026, BigSpy is cheaper to start with: $49 a month, against $79 a month for AdPlexity. AdPlexity starts at $79 per month, billed yearly ($99 billed monthly), and BigSpy starts at $49 per month, billed annually ($69 billed monthly).
Which has a free plan, AdPlexity or BigSpy?
As of Nov 12, 2026, only BigSpy has a free plan. AdPlexity does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.