Adbeat vs Panoramata (2026): which should you pick?
As of Nov 13, 2026, Panoramata grades higher than Adbeat: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Adbeat grades higher on the free plan. Panoramata grades higher on value for money, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Adbeat
Competitor ad intelligence for display and native advertising
Panoramata
Competitor tracking for emails, ads, landing pages and SMS
Which one is for you
Pick Adbeat if
- Fits if you buy display or native ads and want to see rivals' placements
- Works for media buyers who can use 90 days of data
Look elsewhere if
- Pricey if you want more than Standard, which keeps 90 days of data and 1,000 results per search
- Skip it if you research social ads, as the pages read do not mention social ad libraries
- Watch out: country filters need Advanced and ad spend estimates need Enterprise
- Tight if you stay free, since Basic only views creatives and saves favourites
- Watch out: there is no trial on paid plans, only a 30-day refund guarantee
Pick Panoramata if
- Fits if you run email and SMS for an online brand and want to watch rivals
- Works for a small team of up to 3 users
Look elsewhere if
- Skip it if you want to try it free, because there is no free plan or trial
- Tight if you track many rivals: Startup stops at 20 competitors and 6 months of history
- Watch out: the page says it is in beta and signups open after the team replies
- Pricey if you want white-label benchmark reports, which are a paid add-on
- Watch out: a second table shows euro prices that disagree with the dollar cards
How we grade them
| 1.8GPAAdbeatWeak | 2.0GPAPanoramataFair | |
|---|---|---|
| Value for money | D$200 a month billed yearly ($249 monthly) for Standard, in the dearer quarter of ad tools. Unlimited results, a year of data and country filters need Advanced at $315. | C$99 a month billed monthly, or $990 a year, between the category's middle of $49 and its dearer quarter at $199. Professional is $179 and Advanced $399. |
| Free plan and trial | CA free Basic account with unlimited views of creatives and saved favourites. Search results, alerts and reports are paid. No trial, but a 30-day satisfaction guarantee. | FNo free plan and no trial; you pay from the first day. |
| Features | CSearch by advertiser or publisher, network coverage, placements, alerts and reports. It is display, programmatic and native only, and spend estimates are Enterprise. | BFollows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant. The listing names no gap in that job. |
| Ease of use | CNo store rating on record. You learn its search filters before the results make sense. | CDashboards and competitor lists to set up first. We found no store rating. |
| Platforms and integrations | CA web app only. No integrations list or phone apps were found. | BWeb app with Claude, ChatGPT and Slack connections. No desktop or phone app. |
| Best for | spying on competitors' display and native ads | tracking competitors' emails and ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adbeat and Panoramata. How we grade
Price against what you get
Adbeat starts at $200 a month and scores 2.0 out of 4 on features, ease of use and platforms. Panoramata starts at $99 a month and scores 2.7.
Panoramata scores higher and starts $101 a month lower. Of the other ad creative and reporting tools on the chart, 31 score higher than Adbeat for less, and none scores higher than Panoramata for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adbeat also covers research.
- Panoramata also covers dashboards and ad creative.
At a glance
| Adbeat | Panoramata | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $200 per month, billed annually ($249 billed monthly) | $99 per month, billed monthly ($990 per year if billed annually) |
| Free plan | Adbeat Basic is a free account with unlimited views of ad creatives and the option to save favorite ads. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Adbeat | Panoramata |
| Price read from | adbeat.com | panoramata.co |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Adbeat
- Display, programmatic and native only; the pages read do not mention social ad libraries.
- Standard keeps 90 days of data and 1,000 results per search; country filters need Advanced and ad spend estimates need Enterprise.
- No free trial on Pro plans; there is a 30-day satisfaction guarantee for refunds.
- Country coverage is 35 countries and territories, listed in the pricing FAQ.
Panoramata
- The pricing page also shows a lower euro table (€99, €149 and €379 a month) that disagrees with the dollar cards; this listing uses the dollar cards.
- The page says the platform is in beta and that signups are opened after the team replies.
- Plans cap competitors tracked (20 on Startup), history (6 months on Startup) and users (3, 10 or 20).
- White-label benchmark reports are a paid add-on.
Key features
Adbeat
- Advertiser and publisher search
- Search advertisers, ads and publishers by keyword, then filter by desktop or mobile, date range and ad network.
- Network coverage
- The pricing FAQ says Adbeat covers 151 display networks, DSPs and exchanges, 31 native networks and direct buys placed with publishers.
- Publisher placements
- Shows the publisher URLs where an advertiser's ads ran, so a buyer can see where a competitor buys traffic.
- Alerts and reports
- Alerts fire on a competitor's new ads, networks or publishers, and reports can be exported. Allowances rise with the plan.
- Ad spend estimates
- Estimated ad spend, campaign grouping, categories and ad paths are listed as Enterprise features on the pricing page.
Panoramata
- Competitor tracking
- Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes.
- Dashboards and benchmarks
- Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports.
- Email and ad libraries
- Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets.
- AI assistant and insights
- Ask AI answers questions about competitors' recent activity, and AI summaries and insights are on the Professional plan and above.
- MCP connection
- Panoramata says its MCP connection to Claude or ChatGPT is included in all plans.
- Alerts and summaries
- Daily and weekly summaries and keyword alerts report competitor activity.
Plans
Adbeat
Standard$200
per month, billed annually ($249 billed monthly)
1,000 results per search, 90 days of data, 5 alerts, 200 downloadable reports a month and combined-country data.
Advanced$315
per month, billed annually ($399 billed monthly)
Unlimited results, 1 year of data, country filters, direct-buy placements, 10 alerts and advertiser comparison.
EnterpriseCustom
3 years of data, ad spend estimates, campaigns, categories, pre-roll video ads, unlimited alerts and a dedicated support rep.
Panoramata
Startup$99
per month, billed monthly ($990 per year if billed annually)
Track 20 competitors with 6 months of history, 3 users, 3 dashboards and benchmark reports, and 300 AI credits.
Professional$179
per month, billed monthly ($1,790 per year if billed annually)
Unlimited competitors and history, 10 users, 10 dashboards, SMS and landing page searches, 1,000 AI credits.
Advanced$399
per month, billed monthly ($3,990 per year if billed annually)
Adds 20 users, CRM segment and A/B test detection, bulk creative export, SKU tracker and a customer success manager.
EnterpriseCustom
Tailored data points and support; priced individually on request.
Ways to pay less
Adbeat
- Annual discount
Yearly billing is cheaper than monthly
Standard is $200 a month billed yearly ($2,400) against $249 billed monthly; Advanced is $315 a month billed yearly ($3,780) against $399.
Panoramata
- Annual discount
Two months free on annual plans
The pricing page says annual plans include two months free, shown as $990, $1,790 and $3,990 a year.
Common questions
Which is cheaper, Adbeat or Panoramata?
As of Nov 13, 2026, Panoramata is cheaper to start with: $99 a month, against $200 a month for Adbeat. Adbeat starts at $200 per month, billed annually ($249 billed monthly), and Panoramata starts at $99 per month, billed monthly ($990 per year if billed annually).
Which has a free plan, Adbeat or Panoramata?
As of Nov 13, 2026, only Adbeat has a free plan. Panoramata does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.