The Panoramata Insider’s Guide
Everything we know about Panoramata in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Panoramata
The Insider’s Guide
Competitor tracking for emails, ads, landing pages and SMS
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Panoramata’s own pages.
Made by Panoramata · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Panoramata’s own pages, its app-store listings and our grades. Every fact in it is on Panoramata’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 30 of the 72 other ad creative and reporting tools we grade
Panoramata tracks competitors' marketing automatically, covering newsletters, flows, SMS, paid ads on several networks, landing pages and website changes. It adds dashboards, benchmark reports, searchable libraries of emails and ads, an AI assistant and an MCP connection for Claude and ChatGPT.
To get you started, here are 8 things to know about Panoramata, taken from its own pages and our grades.
Dashboards and competitor lists to set up first.
- 1
Best for tracking competitors' emails and ads
Panoramata tracks competitors' emails, SMS, ads and landing pages, with dashboards and an AI assistant.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per month, billed monthly ($990 per year if billed annually).
- 3
It runs on Web
Web.
- 4
Competitor tracking
Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes.
- 5
Dashboards and benchmarks
Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports.
- 6
Email and ad libraries
Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets.
- 7
A 2.0 GPA, above 30 of 72
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Panoramata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Panoramata at a glance
- Pricing
- Paid, from $99 per month, billed monthly ($990 per year if billed annually)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Panoramata
- Category
- Ad Creative & Reporting
- Our grade
- 2.0 GPA, fair
The report card
Best for tracking competitors' emails and ads
Panoramata tracks competitors' emails, SMS, ads and landing pages, with dashboards and an AI assistant. It starts at $99 a month, there is no free plan or trial, and the page says it is in beta and that signups open after the team replies.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $99 a month billed monthly, or $990 a year, between the category's middle of $49 and its dearer quarter at $199. Professional is $179 and Advanced $399. |
| Free plan and trial | F | No free plan and no trial; you pay from the first day. |
| Features | B | Follows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant. The listing names no gap in that job. |
| Ease of use | C | Dashboards and competitor lists to set up first. We found no store rating. |
| Platforms and integrations | B | Web app with Claude, ChatGPT and Slack connections. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Panoramata is for
- Fits if you run email and SMS for an online brand and want to watch rivals
- Works for a small team of up to 3 users
Who it is not for
- Skip it if you want to try it free, because there is no free plan or trial
- Tight if you track many rivals: Startup stops at 20 competitors and 6 months of history
- Watch out: the page says it is in beta and signups open after the team replies
- Pricey if you want white-label benchmark reports, which are a paid add-on
- Watch out: a second table shows euro prices that disagree with the dollar cards
Good to know
Good for
- Email and performance marketers watching competitors' campaigns
- Agencies monitoring many brands across markets
- Creative teams collecting ads and email examples
Worth knowing
- The pricing page also shows a lower euro table (€99, €149 and €379 a month) that disagrees with the dollar cards; this listing uses the dollar cards.
- The page says the platform is in beta and that signups are opened after the team replies.
- Plans cap competitors tracked (20 on Startup), history (6 months on Startup) and users (3, 10 or 20).
- White-label benchmark reports are a paid add-on.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start
Panoramata is a paid product, starting at $99 per month, billed monthly ($990 per year if billed annually).
No free plan and no trial; you pay from the first day.
Startup
$99
per month, billed monthly ($990 per year if billed annually)
Track 20 competitors with 6 months of history, 3 users, 3 dashboards and benchmark reports, and 300 AI credits.
Professional
$179
per month, billed monthly ($1,790 per year if billed annually)
Unlimited competitors and history, 10 users, 10 dashboards, SMS and landing page searches, 1,000 AI credits.
Advanced
$399
per month, billed monthly ($3,990 per year if billed annually)
Adds 20 users, CRM segment and A/B test detection, bulk creative export, SKU tracker and a customer success manager.
Enterprise
Custom
Tailored data points and support; priced individually on request.
Read from panoramata.co on Nov 13, 2026.
Ways to pay less
Annual discount
Two months free on annual plans
The pricing page says annual plans include two months free, shown as $990, $1,790 and $3,990 a year.
Stated on panoramata.co
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Competitor tracking for emails, ads, landing pages and SMS. Here is what it does, as its own site describes it, and what it covers: AI features, reports, dashboards, ad creative.
Follows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant.
- Competitor tracking
- Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes.
- Dashboards and benchmarks
- Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports.
- Email and ad libraries
- Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets.
- AI assistant and insights
- Ask AI answers questions about competitors' recent activity, and AI summaries and insights are on the Professional plan and above.
- MCP connection
- Panoramata says its MCP connection to Claude or ChatGPT is included in all plans.
- Alerts and summaries
- Daily and weekly summaries and keyword alerts report competitor activity.
Where it runs
- Web
What it works with
- Claude
- ChatGPT
- Slack
Panoramata is made by Panoramata.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
30/72
Other ad creative and reporting tools it is graded above
Panoramata's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16.
It stands best on features (B, above 60 of 72) and worst on free plan and trial (F, above 0).
Its paid plans start at $99 a month, against a middle price of $49.50 for the category: 34 of the 51 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Panoramata’s own letter is outlined.
- CValue for moneyAbove 15 of 72
- FFree plan and trialAbove 0 of 72
- BFeaturesAbove 60 of 72
- CEase of useAbove 0 of 72
- BPlatforms and integrationsAbove 27 of 72
Price against what you get
Each dot is one of 52 ad creative and reporting tools. Further left costs less; higher up scores better on features, ease of use and platforms. Panoramata is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Panoramata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $1,188 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Ad images and videos made to each network's sizes.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Panoramata’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Foreplay, AdSpy, Atria, Similarweb and Adbeat
The 5 tools Panoramata is most often weighed against, with where each one differs from it.
- 2.0GPA
Foreplay
Free trial · from $49/mo
Save, search and track competitors' ads, and report on your own.
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Panoramata also covers dashboards and ad creative.
- 1.6GPA
AdSpy
From $149/mo
Searchable database of Facebook and Instagram ads.
- Panoramata also covers reports and dashboards.
- AdSpy also covers research.
- 2.4GPA
Atria
Free plan · from $129/mo
Meta and TikTok ad library, ad reports and AI ad ideas in one place.
- Atria has a free plan. Panoramata does not.
- Only Atria lists a browser extension.
- Panoramata also covers dashboards.
- 2.0GPA
Similarweb
Free plan · from $125/mo
Traffic estimates, keyword research and competitor data for any site.
- Similarweb has a free plan. Panoramata does not.
- Only Similarweb lists a browser extension.
- Panoramata also covers reports, dashboards and ad creative.
- 1.8GPA
Adbeat
Free plan · from $200/mo
Competitor ad intelligence for display and native advertising.
- Adbeat has a free plan. Panoramata does not.
- Panoramata also covers dashboards and ad creative.
- Adbeat also covers research.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Panoramata free?
No. Panoramata is a paid product, starting at $99 per month, billed monthly ($990 per year if billed annually).
How much does Panoramata cost?
Panoramata lists 4 plans. Startup: $99 per month, billed monthly ($990 per year if billed annually).
What platforms does Panoramata work on?
Panoramata is available on Web.
Does Panoramata offer any discounts?
Panoramata publicly lists the following: Two months free on annual plans.
Does Panoramata have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Panoramata is listed for Web.
Does Panoramata have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Panoramata is listed for Web.
Is Panoramata open source?
Panoramata is not described as open source on its own site, as read on Nov 13, 2026.
What does Panoramata integrate with?
Panoramata's listing names Claude, ChatGPT and Slack. A listing names up to eight integrations, so it may connect to more.
Who makes Panoramata?
Panoramata is made by a company of the same name.
What are the alternatives to Panoramata?
The closest alternatives to Panoramata in our directory are Foreplay, AdSpy, Atria, Similarweb and Adbeat.
How does Panoramata compare with other ad creative and reporting tools?
Panoramata's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16.
Is Panoramata good value for money?
ToolGPA grades Panoramata C for value for money. Its paid plans start at $99 a month, against a middle price of $49.50 for the category: 34 of the 51 others that charge start lower.
Could I make my own version of Panoramata?
The plain part of Panoramata you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Panoramata’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Panoramata's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Panoramata. Prices change, so check panoramata.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Panoramata, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/panoramata
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Panoramata: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/panoramata
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/panoramata/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- Ad Creative & Reporting Insider's GuideEvery one of the 74 ad creative and reporting tools we grade, compared
- Reporting Ninja Insider's GuideMarketing reports for agencies, built by AI or by hand2.6 GPA
- AdsGPT Insider's GuideAI generator for image and video ads with campaign launching2.4 GPA
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Panoramata’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Panoramata is a trademark of its owner, and this guide is not made, paid for or approved by Panoramata. Prices and plans change: check panoramata.co before you buy.