Creatify vs HeyGen
We give Creatify a 2.4 GPA and HeyGen a 2.6, out of 4.0. Creatify grades higher on value for money. HeyGen grades higher on ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Creatify
AI video ads with AI actors, made from a product link
HeyGen
AI video generator with realistic avatars and video translation
How we grade them
| 2.4GPACreatifyFair | 2.6GPAHeyGenGood | |
|---|---|---|
| Value for money | CGraded on a few dozen video ads a month. Standard's 55 credits at $12 billed annually won't stretch that far when 10 credits make up to 2 videos, so it's Pro: 280 credits for $44 billed annually ($55 monthly), which also adds rival tracking and Ad Clone. Mid-range here. | DCreator is $24 a month on yearly billing against a $10 middle for video tools here, and that buys 600 credits. HeyGen's help page puts its newest avatar at 48 credits a minute, so about 12 minutes of video. 4K and the best models need Pro at $41. |
| Free plan and trial | CA free plan with 10 credits a month, enough for up to 2 video ads or 20 image ads, with 300 AI actors. Every export carries a watermark, so it's for trying, not for real ads. | CThree videos a month, a minute each, and the help centre says the quota is 1 to 3 depending on region. No card needed, which is decent, but the watermark stays until you pay. |
| Features | BLink-to-video, AI actors and your own avatars, a playground of video and image models, a tracker of 10M+ Meta ads, Ad Clone, and launching to Meta, TikTok and AppLovin with ROAS per ad. From Pro, that's the whole job. Standard does one generation at a time and 2-minute videos. | BStock and custom avatars, voice cloning, lip-synced translation into 175+ languages, a Video Agent that builds a whole video from one prompt, and an API with an MCP server. The job is covered, as Synthesia covers it, and credits meter all of it. |
| Ease of use | CNo rating on record. Pasting a link and getting a video looks quick, but each video's cost depends on the model, length and resolution, and credits expire after 2 months. | A4.78 from about 26,000 App Store ratings, which is as high as this category goes. One reviewer who hands anything technical to their teenager made videos alone. Working out what things cost in credits is the only hard part. |
| Platforms and integrations | BWeb only, with no apps. It takes Amazon, Shopify, App Store and Google Play links, launches to Meta, TikTok and AppLovin, has a Slack bot and an MCP server, and sells an API from $99 a month. | BWeb, iPhone and Android, with an API, an MCP server and Canva and Adobe Express plugging straight in. There's no desktop app, and Zapier, Make and HubSpot are listed under Business. |
| Best for | video ads with AI actors from a product link | presenter videos without a camera |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Creatify and HeyGen. How we grade
Where they differ
- Creatify starts at $12 per month for 55 credits, billed annually ($15 billed monthly). HeyGen starts at $24 per month, billed annually ($29 billed monthly).
- Only HeyGen lists iOS and Android apps.
- Creatify also covers AI agents, image generation, video generation and ad creative.
- HeyGen also covers templates.
At a glance
| Creatify | HeyGen | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $12 per month for 55 credits, billed annually ($15 billed monthly) | $24 per month, billed annually ($29 billed monthly) |
| Free plan | 10 credits a month, enough for up to 2 video ads or 20 image ads, with 300 AI actors, 10 premium models and 40 templates. Exports carry a watermark. | Up to 3 videos a month of up to 1 minute each (1 to 3 depending on region), with 500+ stock video avatars, 1 custom video avatar, 1 voice clone and 30+ languages. No credit card required. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Creatify Lab | HeyGen Technology Inc. |
| Price read from | creatify.ai | heygen.com |
| Checked | Oct 18, 2026 | Oct 9, 2026 |
Who each one suits
Creatify
- E-commerce and app marketers who need many short video ads
- Teams testing UGC-style ads without hiring creators
- Developers adding video ad generation to their own product through the API
HeyGen
- Marketers and creators making presenter videos without a camera
- Translating existing videos for audiences in other languages
- Teams producing training content with SCORM export on the Business plan
Worth knowing
Creatify
- Credits expire after 2 months; the cost of each video depends on the model, length and resolution.
- Competitor tracking, Ad Clone and the ad agent start on Pro; Standard allows one generation at a time and 2-minute videos.
- The API is a separate subscription: $99 a month for 500 API credits or $299 for 2,000.
- Studio, a done-for-you creative service of 25 to 100+ videos a month, is priced through sales.
HeyGen
- The Free plan allows up to 3 videos a month of 1 minute each, and the help centre says the quota is 1 to 3 depending on region. Watermark removal and 1080p export start on Creator.
- Paid plans are metered in credits, and the number a video uses varies with the AI model, its duration and its complexity.
- SAML/SSO, SCORM export, LMS integrations and workspace collaboration are listed from Business at $149 a month, plus $20 per extra seat.
- Unused credits roll over for one month on monthly billing and are lost when a subscription is cancelled.
Key features
Creatify
- URL to video
- Turns an Amazon, Shopify, App Store or Google Play link into a scripted video ad, pulling product images and text from the page.
- AI actors and avatars
- UGC-style ads presented by AI actors, 300 on Standard and 1,500 from Pro, plus custom avatars of your own and talking-photo animation.
- Model playground
- Generates video and images with models such as Seedance, Veo and Kling and GPT Image, with the credit cost shown before each generation.
- Competitor tracker and Ad Clone
- From Pro, tracks competitors' Meta ads in a library of 10M+ and remakes any ad from its URL with your own product.
- Ad launcher and performance agent
- Pushes ads live to Meta, TikTok and AppLovin, then shows spend, ROAS and click-through rate for each creative and which hooks work.
- API and MCP
- A video generation API sold separately, from $99 a month for 500 API credits, an MCP server and a Slack bot.
HeyGen
- AI avatars
- Scripts are delivered by stock video avatars or a custom avatar of yourself, with lip-sync across more than 175 languages and dialects.
- Video Agent
- Type an idea and get a finished video with presenter footage, motion graphics and B-roll. Every element stays editable afterwards in AI Studio.
- AI Studio editor
- A text-based editor that directs words, gestures and emotion from the script, with Brand Kit, auto captions and comments for teams.
- Video translation
- Upload a file or paste a YouTube link to translate a video with cloned voice and lip-sync. Pro adds editing and proofreading of the translated script.
- Voice cloning
- Clone your voice so avatar and translated videos keep your tone and delivery. Voice cloning is listed from the Creator plan.
- API and integrations
- Developer APIs for video generation, translation and lip-sync, an MCP server, and direct integrations with tools such as Canva and Adobe Express.
Plans
Creatify
Free$0
10 credits a month for up to 2 video ads or 20 image ads; watermarked exports.
Standard$12
per month for 55 credits, billed annually ($15 billed monthly)
1 seat, 300 AI actors, 200+ templates, 50+ models, videos up to 2 minutes, one generation at a time and no watermark.
Pro$44
per month for 280 credits, billed annually ($55 billed monthly)
1,500 AI actors, 3 custom avatars, 100+ models, 10-minute videos, Ad Agent, Ad Clone and a competitor tracker of 10M+ Meta ads.
Max$76
per month for 730 credits, billed annually ($95 billed monthly)
Everything in Pro with 3 seats, 3 brand spaces and up to 10 generations at once.
Business$156
per month for 1,500 credits, billed annually ($195 billed monthly)
10 seats and 10 brand spaces sharing one credit pool, unlimited ad accounts and tracked brands. Larger steps of 3,050 and 6,100 credits are offered.
EnterpriseCustom
Annual agreements through sales: unlimited seats, custom credits and model fine-tuning, white-label, IP assignment and an account manager.
HeyGen
Free$0
Up to 3 videos a month (1 to 3 depending on region) of up to 1 minute each, 500+ stock video avatars, 1 custom video avatar, 1 voice clone and 30+ languages.
Creator$24
per month, billed annually ($288); $29 billed monthly
600 credits a month, videos up to 30 minutes, 1080p export, watermark removal, voice cloning and 175+ languages and dialects.
Pro$41
per month, billed annually ($488); $49 billed monthly
From 1,000 credits a month, with larger credit tiers at higher prices, 4K export and access to all advanced AI models.
Business$119
per month, billed annually ($1,428); $149 billed monthly
1,500 credits, videos up to 60 minutes, 5 or 10 custom video avatars depending on the account, SAML/SSO, SCORM export and collaboration. Extra seats are $20 a month each.
EnterpriseCustom
No maximum video duration, multi-workspace management, SCIM provisioning, invoice billing and a dedicated customer success manager.
Ways to pay less
Creatify
- Annual discount
Save 20% on an annual plan
Billed annually, Standard is $12 a month instead of $15, Pro $44 instead of $55, Max $76 instead of $95 and Business $156 instead of $195.
HeyGen
- Annual discount
Save about 16% to 20% with annual billing
Creator is $24 a month billed annually ($288) against $29 billed monthly. Pro is $41 against $49, and Business is $119 against $149.
