Branch vs Kochava (2026): which should you pick?
As of Nov 13, 2026, Kochava grades higher than Branch: 2.4 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Branch grades higher on value for money. Kochava grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kochava
Mobile attribution and omnichannel ad measurement platform
Which one is for you
Pick Branch if
- Fits if you run a mobile app and want attribution and deep links from one vendor
- Works for apps with a few ad partners on Basics
Look elsewhere if
- Skip it if you want a price, since none is published
- Tight if you use many partners, as Basics caps ad partners, webhooks and postbacks at 3 each
- Not for you if you need connected-TV attribution, which is Enterprise only
- Watch out: the trial is on Basics only and its length isn't stated
Pick Kochava if
- Fits if you run a mobile app and want attribution without paying at first
- Works for growth teams that may need raw data later
Look elsewhere if
- Tight if your app passes 10,000 attributed conversions a month, as free ends there
- Pricey if you need more than the basics, because Foundation is $500 a month
- Watch out: row-level reporting, identity matching, audience activation and raw data queries are not on the free plan
- Watch out: marketing mix modeling, Apple Ads automation and the publisher product are quote only
- Skip it if you only pay by card, since the vendor prefers ACH or wire
How we grade them
| 2.2GPABranchFair | 2.4GPAKochavaFair | |
|---|---|---|
| Value for money | CNo plan has a published price, so we rate it at the ordinary grade. Essentials and Enterprise go through a demo request. | DThe first paid plan, Foundation, is $500 a month, the start of the dearest tenth of ad tools ($500 and up). Enterprise starts at $2,000. |
| Free plan and trial | CA free trial on the Basics plan. The page does not say how long it runs. | BFree App Analytics is $0 with up to 10,000 attributed conversions a month, and includes fraud prevention. A small app could stay there until it hits the cap. |
| Features | CAttribution, SKAdNetwork tools, cohorts, dashboards and APIs. The listing names limits: Basics caps ad partners and postbacks at 3, and CTV attribution is Enterprise only. | BMobile and connected-TV attribution, SmartLinks, fraud prevention and data export. Nothing core is missing, though row-level data and audience activation start on paid plans. |
| Ease of use | CNeeds an SDK and partner connections to be set up. We found no store rating. | CNo store rating on record. Attribution needs an SDK and partner links set up, which takes engineering time. |
| Platforms and integrations | BWeb dashboard with ad partner, data partner and API connections. No desktop or phone app. | BWeb console with a public API and links to Meta, Apple Ads and SKAdNetwork. No desktop app. |
| Best for | mobile attribution and deep linking | app install attribution with a free starting tier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Branch and Kochava. How we grade
Where they differ
- Kochava also covers a/B testing.
At a glance
| Branch | Kochava | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $500 per month and up |
| Free plan | None | Free App Analytics: $0 a month with up to 10,000 attributed conversions a month. |
| Free trial | Free trial on the Basics plan | Free trials are offered on the Foundation and Enterprise plans |
| Web | ||
| Made by | Branch | Kochava |
| Price read from | Not confirmed | kochava.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Branch
- No plan has a published price on the pricing page, so costs are not known without contacting the vendor.
- Basics caps ad partners, data partner webhooks and ad partner postbacks at 3 each, with custom ad partners limited to 25.
- CTV and OTT attribution is limited to Enterprise, per the pricing FAQ.
- Essentials and Enterprise are arranged through a demo request.
Kochava
- The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users.
- Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only.
- Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan.
- Preferred payment is ACH or wire; card payments go through a self-serve customer portal.
Key features
Branch
- Mobile attribution
- Real-time mobile measurement with configurable in-app events and lookback windows. Multi-touch attribution is in the plan comparison.
- SKAdNetwork tools
- SKAN Conversion Studio, null conversion value modeling and conversion value recommendations are listed, with SKAN LTV modeling in the comparison.
- Cross-platform and CTV attribution
- Cross-device and web attribution is listed, and connected TV and OTT attribution is a premium feature on the Enterprise plan.
- Marketing analytics
- Cohort and retention reports, customizable dashboards, LTV analytics, pivot reports and fraud reporting.
- Partner connections
- Ad partners, data partner webhooks and ad partner postbacks. Basics limits each to 3, while Essentials and Enterprise are unlimited.
- APIs
- A programmatic cohort analytics API, an aggregated data API and aggregated data report export.
Kochava
- Mobile and CTV attribution
- Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.
- SmartLinks and deep linking
- SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.
- Ad fraud prevention
- AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.
- Data access
- Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks.
- Marketing mix modeling and Apple Ads automation
- AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately.
Plans
Branch
Pricing could not be confirmed. See branch.io.
Kochava
Free App Analytics$0
per month for up to 10,000 conversions
Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention.
Foundation$500
per month and up, for 33,000 conversions
Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment.
Enterprise$2,000
per month and up, for 200,000 monthly active users
Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU.
Ways to pay less
Branch
No public discounts listed.
Kochava
- Other savings
Annual prepayment option
The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount.
Common questions
Which is cheaper, Branch or Kochava?
As of Nov 13, 2026, Branch has no price we could confirm, and Kochava starts at $500 per month and up.
Which has a free plan, Branch or Kochava?
As of Nov 13, 2026, only Kochava has a free plan. Branch does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.