Branch review (2026): is it worth it?
Mobile attribution, deep linking and analytics platform
Black Friday: is there a Branch sale?
Branch report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for mobile attribution and deep linking
Branch measures mobile installs and in-app events and handles deep links. No plan has a published price, the free trial is on Basics only, and Basics caps ad partners, webhooks and postbacks at 3 each.
Who Branch is for
- Fits if you run a mobile app and want attribution and deep links from one vendor
- Works for apps with a few ad partners on Basics
Who Branch is not for
- Skip it if you want a price, since none is published
- Tight if you use many partners, as Basics caps ad partners, webhooks and postbacks at 3 each
- Not for you if you need connected-TV attribution, which is Enterprise only
- Watch out: the trial is on Basics only and its length isn't stated
Why Branch gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo plan has a published price, so we rate it at the ordinary grade. Essentials and Enterprise go through a demo request.
- CFree plan and trialA free trial on the Basics plan. The page does not say how long it runs.
- CFeaturesAttribution, SKAdNetwork tools, cohorts, dashboards and APIs. The listing names limits: Basics caps ad partners and postbacks at 3, and CTV attribution is Enterprise only.
- CEase of useNeeds an SDK and partner connections to be set up. We found no store rating.
- BPlatforms and integrationsWeb dashboard with ad partner, data partner and API connections. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Branch's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/branch#review"><img src="https://toolgpa.com/badge/branch.svg" alt="Branch: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Branch stands among ad creative and reporting tools
Branch's GPA of 2.2 is higher than 47 of the 72 other ad creative and reporting tools we grade, and level with 14.
It stands best on platforms and integrations (B, above 27 of 72) and worst on features (C, above 0).
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Branch’s own letter is outlined.
- CValue for moneyAbove 15 of 72, level with 48
- CFree plan and trialAbove 36 of 72, level with 34
- CFeaturesAbove 0 of 72, level with 59
- CEase of useAbove 0 of 72, level with 71
- BPlatforms and integrationsAbove 27 of 72, level with 45
Keep Branch, or make your own?
Keep it
The plain part of Branch you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- An API that other software can build on.
What this rests on. Branch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Branch?
Branch is a mobile measurement and linking platform. It attributes installs and in-app events to campaigns, handles deep links, and reports on cohorts, retention and lifetime value. It sells three tiers named Basics, Essentials and Enterprise, none with a published price.
Worth knowing
- No plan has a published price on the pricing page, so costs are not known without contacting the vendor.
- Basics caps ad partners, data partner webhooks and ad partner postbacks at 3 each, with custom ad partners limited to 25.
- CTV and OTT attribution is limited to Enterprise, per the pricing FAQ.
- Essentials and Enterprise are arranged through a demo request.
Key features
- Mobile attribution
- Real-time mobile measurement with configurable in-app events and lookback windows. Multi-touch attribution is in the plan comparison.
- SKAdNetwork tools
- SKAN Conversion Studio, null conversion value modeling and conversion value recommendations are listed, with SKAN LTV modeling in the comparison.
- Cross-platform and CTV attribution
- Cross-device and web attribution is listed, and connected TV and OTT attribution is a premium feature on the Enterprise plan.
- Marketing analytics
- Cohort and retention reports, customizable dashboards, LTV analytics, pivot reports and fraud reporting.
- Partner connections
- Ad partners, data partner webhooks and ad partner postbacks. Basics limits each to 3, while Essentials and Enterprise are unlimited.
- APIs
- A programmatic cohort analytics API, an aggregated data API and aggregated data report export.
Branch pricing
We could not confirm Branch’s current pricing from its own site, so we are not listing plans here. See branch.io for current prices.
Branch alternatives
- Branch vs AppsFlyer
Free plan · from $0.07
- Branch vs Singular
Free plan · from $0.05
- Branch vs Kochava
Free plan · from $500/mo
Common questions
Does Branch have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Branch is listed for Web.
Does Branch have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Branch is listed for Web.
Is Branch open source?
Branch is not described as open source on its own site, as read on Nov 13, 2026.
Does Branch have an API?
Yes. Branch offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.