Kochava vs Singular (2026): which should you pick?

Pick Kochava if

• Fits if you run a mobile app and want attribution without paying at first
• Works for growth teams that may need raw data later

Look elsewhere if

• Tight if your app passes 10,000 attributed conversions a month, as free ends there
• Pricey if you need more than the basics, because Foundation is $500 a month
• Watch out: row-level reporting, identity matching, audience activation and raw data queries are not on the free plan
• Watch out: marketing mix modeling, Apple Ads automation and the publisher product are quote only
• Skip it if you only pay by card, since the vendor prefers ACH or wire

Pick Singular if

• Fits if you run a small mobile app and want attribution at no cost
• Works for teams that need SKAdNetwork and fraud checks on iOS

Look elsewhere if

• Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
• Skip it if you want a posted Growth price, because its button reads Let's Talk
• Pricey if you need ETL, since data warehouse exports are a paid add-on
• Not for you if you need cross-device attribution or SSO, which are Enterprise only

Kochava

• The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users.
• Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only.
• Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan.
• Preferred payment is ACH or wire; card payments go through a self-serve customer portal.

Singular

• The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
• Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
• ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
• Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.

Kochava

Mobile and CTV attribution

Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.

SmartLinks and deep linking

SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.

Ad fraud prevention

AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.

Data access

Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks.

Marketing mix modeling and Apple Ads automation

AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately.

Singular

Mobile attribution

Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.

Cost aggregation and ROI reporting

Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.

Fraud prevention

Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.

Deep linking

Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.

Data exports and APIs

Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.

Audience management

An audience builder with hourly syncs is available to Enterprise customers as an add-on.

Kochava

• Free App Analytics$0

  per month for up to 10,000 conversions

  Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention.

• Foundation$500

  per month and up, for 33,000 conversions

  Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment.

• Enterprise$2,000

  per month and up, for 200,000 monthly active users

  Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU.

Singular

• Free$0

  for 15,000 paid conversions, period not stated

  Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting.

• Growth$0.05

  per paid conversion

  Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on.

• EnterpriseCustom

  Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales.

Kochava

• Other savings

  Annual prepayment option

  The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount.

Singular

No public discounts listed.