AppsFlyer vs Singular (2026): which should you pick?

Pick AppsFlyer if

• Fits if you run a mobile app and pay per conversion rather than per seat
• Works for apps with only organic and owned-media traffic on the free plan

Look elsewhere if

• Not for you if you run paid campaigns and want to stay free, because Zero isn't for them
• Watch out: the 12,000 free conversions are one-off, in the first year only
• Pricey if you want fraud protection or raw data, as Protect360 and API access are premium
• Skip it if you need multi-touch attribution, which is Enterprise only and unpriced

Pick Singular if

• Fits if you run a small mobile app and want attribution at no cost
• Works for teams that need SKAdNetwork and fraud checks on iOS

Look elsewhere if

• Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
• Skip it if you want a posted Growth price, because its button reads Let's Talk
• Pricey if you need ETL, since data warehouse exports are a paid add-on
• Not for you if you need cross-device attribution or SSO, which are Enterprise only

AppsFlyer

• The Zero plan is not suitable for apps running paid activity, and the 12,000-conversion welcome package applies once, within the first year.
• API access, Protect360 fraud protection, Audiences and Data Locker are premium features that need a subscription to the respective plan after the 30-day trial.
• Organic installs that are not attributed are not counted as conversions and are free, per the pricing FAQ.
• Enterprise pricing is not published.

Singular

• The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
• Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
• ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
• Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.

AppsFlyer

Mobile attribution

Real-time install and in-app event measurement with configurable lookback windows. Multi-touch attribution is part of the Enterprise plan.

SKAdNetwork support

SKAdNetwork support for iOS campaign measurement is in the welcome package, and SKAN conversion studio and modeling features appear in the plan comparison.

Deep linking

Deep linking tools for taking users from a link to the right in-app screen, offered on their own as a deep-linking plan.

Fraud protection

Protect360, the fraud protection suite, is a premium feature, and fraud detection is part of the Enterprise plan.

Audiences and data access

Audience segmentation, Raw Data API access and Data Locker are listed as premium features, with a 30-day trial of select add-ons for new Zero and Growth accounts.

Custom dashboards

Custom dashboards are a premium add-on that can be trialed for 30 days in the welcome package.

Singular

Mobile attribution

Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.

Cost aggregation and ROI reporting

Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.

Fraud prevention

Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.

Deep linking

Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.

Data exports and APIs

Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.

Audience management

An audience builder with hourly syncs is available to Enterprise customers as an add-on.

AppsFlyer

• Zero$0

  For apps that only run owned-media activity. Not suitable for apps with paid campaigns. Includes the 12,000-conversion welcome package.

• Growth$0.07

  per conversion, pay-as-you-go, after the first 12,000 free

  Basic mobile attribution for measuring paid campaigns, plus deep linking. The first 12,000 conversions in the first year are free.

• EnterpriseCustom

  Cross-channel attribution, multi-touch attribution, AI insights, fraud detection and a dedicated customer success manager. Sold through sales.

Singular

• Free$0

  for 15,000 paid conversions, period not stated

  Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting.

• Growth$0.05

  per paid conversion

  Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on.

• EnterpriseCustom

  Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales.