AppsFlyer review (2026): is the free plan enough?
Mobile attribution and marketing measurement platform
Black Friday: is there a AppsFlyer sale?
AppsFlyer report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for mobile attribution for apps
AppsFlyer measures mobile installs and in-app events. The free Zero plan is for apps with no paid campaigns, Growth is $0.07 a conversion after 12,000 free in year one, and fraud protection and raw data are premium extras.
Who AppsFlyer is for
- Fits if you run a mobile app and pay per conversion rather than per seat
- Works for apps with only organic and owned-media traffic on the free plan
Who AppsFlyer is not for
- Not for you if you run paid campaigns and want to stay free, because Zero isn't for them
- Watch out: the 12,000 free conversions are one-off, in the first year only
- Pricey if you want fraud protection or raw data, as Protect360 and API access are premium
- Skip it if you need multi-touch attribution, which is Enterprise only and unpriced
Why AppsFlyer gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGrowth is $0.07 a conversion after the first 12,000 free, and Enterprise is unpublished. That is a per-conversion price, which we place at the ordinary grade.
- CFree plan and trialZero is free but meant for apps with owned media only. The 12,000-conversion welcome package applies once, in the first year.
- CFeaturesAttribution, SKAdNetwork support and deep linking. Protect360 fraud protection, Raw Data API, Audiences and Data Locker are premium; multi-touch is Enterprise.
- CEase of useNeeds an SDK in the app and networks connected. We found no store rating.
- CPlatforms and integrationsWeb dashboard with APIs. No integrations are listed on its record, and no desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from AppsFlyer's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make AppsFlyer? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/appsflyer#review"><img src="https://toolgpa.com/badge/appsflyer.svg" alt="AppsFlyer: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where AppsFlyer stands among ad creative and reporting tools
AppsFlyer's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16.
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. AppsFlyer’s own letter is outlined.
- CValue for moneyAbove 15 of 72, level with 48
- CFree plan and trialAbove 36 of 72, level with 34
- CFeaturesAbove 0 of 72, level with 59
- CEase of useAbove 0 of 72, level with 71
- CPlatforms and integrationsAbove 0 of 72, level with 26
Keep AppsFlyer, or make your own?
Keep it
The plain part of AppsFlyer you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. AppsFlyer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is AppsFlyer?
AppsFlyer is a mobile measurement platform that attributes app installs and in-app actions to marketing campaigns. It also offers deep linking, fraud protection and audience tools. Plans are priced by conversions, with a free Zero plan for owned media and pay-as-you-go and custom-priced paid tiers.
Worth knowing
- The Zero plan is not suitable for apps running paid activity, and the 12,000-conversion welcome package applies once, within the first year.
- API access, Protect360 fraud protection, Audiences and Data Locker are premium features that need a subscription to the respective plan after the 30-day trial.
- Organic installs that are not attributed are not counted as conversions and are free, per the pricing FAQ.
- Enterprise pricing is not published.
Key features
- Mobile attribution
- Real-time install and in-app event measurement with configurable lookback windows. Multi-touch attribution is part of the Enterprise plan.
- SKAdNetwork support
- SKAdNetwork support for iOS campaign measurement is in the welcome package, and SKAN conversion studio and modeling features appear in the plan comparison.
- Deep linking
- Deep linking tools for taking users from a link to the right in-app screen, offered on their own as a deep-linking plan.
- Fraud protection
- Protect360, the fraud protection suite, is a premium feature, and fraud detection is part of the Enterprise plan.
- Audiences and data access
- Audience segmentation, Raw Data API access and Data Locker are listed as premium features, with a 30-day trial of select add-ons for new Zero and Growth accounts.
- Custom dashboards
- Custom dashboards are a premium add-on that can be trialed for 30 days in the welcome package.
AppsFlyer pricing
As of Nov 13, 2026, AppsFlyer has a free plan, and paid plans start at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000.
- Starts at
- Free (Zero plan); Growth is $0.07 per conversion after the first 12,000
- Free plan
- Zero plan: free, meant for apps with owned-media activity only and not for apps with paid campaigns. Includes deep-linking tools and core marketing analytics.
- Free trial
- One-time welcome package on Zero and Growth: 12,000 free conversions in year one and 30 days of select add-ons
| Plan | Price | What you get |
|---|---|---|
| Zero | $0 | For apps that only run owned-media activity. Not suitable for apps with paid campaigns. Includes the 12,000-conversion welcome package. |
| Growth | $0.07per conversion, pay-as-you-go, after the first 12,000 free | Basic mobile attribution for measuring paid campaigns, plus deep linking. The first 12,000 conversions in the first year are free. |
| Enterprise | Custom | Cross-channel attribution, multi-touch attribution, AI insights, fraud detection and a dedicated customer success manager. Sold through sales. |
Read from appsflyer.com on Nov 13, 2026. Prices change, so confirm with AppsFlyer before you buy.
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Common questions
Does AppsFlyer have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. AppsFlyer is listed for Web.
Does AppsFlyer have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. AppsFlyer is listed for Web.
Is AppsFlyer open source?
AppsFlyer is not described as open source on its own site, as read on Nov 13, 2026.
Does AppsFlyer have an API?
Yes. AppsFlyer offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.