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The AppsFlyer Insider’s Guide

Everything we know about AppsFlyer in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

AppsFlyer

The Insider’s Guide

Mobile attribution and marketing measurement platform

AppsFlyer, as pictured on appsflyer.com

Every plan, grade, refund rule and rival among ad creative and reporting tools, read from AppsFlyer’s own pages.

Made by AppsFlyer Ltd. · checked Nov 13, 2026 · toolgpa.com

2.0GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from AppsFlyer’s own pages, its app-store listings and our grades. Every fact in it is on AppsFlyer’s page too, where it is kept up to date. Checked Nov 13, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.0

GPA, above 30 of the 72 other ad creative and reporting tools we grade

AppsFlyer is a mobile measurement platform that attributes app installs and in-app actions to marketing campaigns. It also offers deep linking, fraud protection and audience tools. Plans are priced by conversions, with a free Zero plan for owned media and pay-as-you-go and custom-priced paid tiers.

To get you started, here are 9 things to know about AppsFlyer, taken from its own pages and our grades.

Needs an SDK in the app and networks connected.
From our grade for ease of use
  1. 1

    Best for mobile attribution for apps

    AppsFlyer measures mobile installs and in-app events.

  2. 2

    What it costs

    Paid plans start at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000.

  3. 3

    There is a free plan

    Zero plan: free, meant for apps with owned-media activity only and not for apps with paid campaigns. Includes deep-linking tools and core marketing analytics.

  4. 4

    It runs on Web

    Web.

  5. 5

    Mobile attribution

    Real-time install and in-app event measurement with configurable lookback windows. Multi-touch attribution is part of the Enterprise plan.

  6. 6

    SKAdNetwork support

    SKAdNetwork support for iOS campaign measurement is in the welcome package, and SKAN conversion studio and modeling features appear in the plan comparison.

  7. 7

    Deep linking

    Deep linking tools for taking users from a link to the right in-app screen, offered on their own as a deep-linking plan.

  8. 8

    A 2.0 GPA, above 30 of 72

    That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    The plain part of AppsFlyer you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.

AppsFlyer at a glance

Pricing
Free plan, from Free (Zero plan); Growth is $0.07 per conversion after the first 12,000
Free plan
Yes
Free trial
One-time welcome package on Zero and Growth: 12,000 free conversions in year one and 30 days of select add-ons
Runs on
Web
Made by
AppsFlyer Ltd.
Category
Ad Creative & Reporting
Our grade
2.0 GPA, fair

The report card

Best for mobile attribution for apps

AppsFlyer measures mobile installs and in-app events. The free Zero plan is for apps with no paid campaigns, Growth is $0.07 a conversion after 12,000 free in year one, and fraud protection and raw data are premium extras.

ToolGPA report cardAppsFlyerGraded Nov 13, 2026
SubjectGradeComment
Value for moneyCGrowth is $0.07 a conversion after the first 12,000 free, and Enterprise is unpublished. That is a per-conversion price, which we place at the ordinary grade.
Free plan and trialCZero is free but meant for apps with owned media only. The 12,000-conversion welcome package applies once, in the first year.
FeaturesCAttribution, SKAdNetwork support and deep linking. Protect360 fraud protection, Raw Data API, Audiences and Data Locker are premium; multi-touch is Enterprise.
Ease of useCNeeds an SDK in the app and networks connected. We found no store rating.
Platforms and integrationsCWeb dashboard with APIs. No integrations are listed on its record, and no desktop or phone app.
Grade point averageFair, out of 4.02.0

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who AppsFlyer is for

  • Fits if you run a mobile app and pay per conversion rather than per seat
  • Works for apps with only organic and owned-media traffic on the free plan

Who it is not for

  • Not for you if you run paid campaigns and want to stay free, because Zero isn't for them
  • Watch out: the 12,000 free conversions are one-off, in the first year only
  • Pricey if you want fraud protection or raw data, as Protect360 and API access are premium
  • Skip it if you need multi-touch attribution, which is Enterprise only and unpriced

Good to know

Good for

  • App teams that need install and event attribution across paid channels
  • Startups that want to start free and pay per conversion as paid campaigns begin
  • Larger brands that want cross-channel attribution and fraud tools through a custom plan

Worth knowing

  • The Zero plan is not suitable for apps running paid activity, and the 12,000-conversion welcome package applies once, within the first year.
  • API access, Protect360 fraud protection, Audiences and Data Locker are premium features that need a subscription to the respective plan after the 30-day trial.
  • Organic installs that are not attributed are not counted as conversions and are free, per the pricing FAQ.
  • Enterprise pricing is not published.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$0.07

To start. There is a free plan too

AppsFlyer has a free plan. Paid plans start at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000.

That is a per-conversion price, which we place at the ordinary grade.
From our grade for value for money

  • Zero

    $0

    For apps that only run owned-media activity. Not suitable for apps with paid campaigns. Includes the 12,000-conversion welcome package.

  • Growth

    $0.07

    per conversion, pay-as-you-go, after the first 12,000 free

    Basic mobile attribution for measuring paid campaigns, plus deep linking. The first 12,000 conversions in the first year are free.

  • Enterprise

    Custom

    Cross-channel attribution, multi-touch attribution, AI insights, fraud detection and a dedicated customer success manager. Sold through sales.

The free plan

Zero plan: free, meant for apps with owned-media activity only and not for apps with paid campaigns. Includes deep-linking tools and core marketing analytics.

Trying it first

One-time welcome package on Zero and Growth: 12,000 free conversions in year one and 30 days of select add-ons

Read from appsflyer.com on Nov 13, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Mobile attribution and marketing measurement platform. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards.

Attribution, SKAdNetwork support and deep linking.
From our grade for features
Mobile attribution
Real-time install and in-app event measurement with configurable lookback windows. Multi-touch attribution is part of the Enterprise plan.
SKAdNetwork support
SKAdNetwork support for iOS campaign measurement is in the welcome package, and SKAN conversion studio and modeling features appear in the plan comparison.
Deep linking
Deep linking tools for taking users from a link to the right in-app screen, offered on their own as a deep-linking plan.
Fraud protection
Protect360, the fraud protection suite, is a premium feature, and fraud detection is part of the Enterprise plan.
Audiences and data access
Audience segmentation, Raw Data API access and Data Locker are listed as premium features, with a 30-day trial of select add-ons for new Zero and Growth accounts.
Custom dashboards
Custom dashboards are a premium add-on that can be trialed for 30 days in the welcome package.

Where it runs

  • Web

What it works with

Its own pages name no integrations.

AppsFlyer is made by AppsFlyer Ltd.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

30/72

Other ad creative and reporting tools it is graded above

AppsFlyer's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16.

Each grade against the category

Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. AppsFlyer’s own letter is outlined.

  • CValue for moneyAbove 15 of 72
  • CFree plan and trialAbove 36 of 72
  • CFeaturesAbove 0 of 72
  • CEase of useAbove 0 of 72
  • CPlatforms and integrationsAbove 0 of 72

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of AppsFlyer you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.

What you could make

  • Reports: an app builder makes this well.

What you could not

  • Connections that pull numbers from dozens of other services.
  • An API that other software can build on.
  • AI features, unless you pay a model provider for each request yourself.

What this rests on. AppsFlyer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Singular, Branch, Kochava and Measured

The 4 tools AppsFlyer is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

12

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is AppsFlyer free?

AppsFlyer has a free plan. Zero plan: free, meant for apps with owned-media activity only and not for apps with paid campaigns.

How much does AppsFlyer cost?

AppsFlyer lists 3 plans. Zero: $0.

What platforms does AppsFlyer work on?

AppsFlyer is available on Web.

Does AppsFlyer have an Android app?

No Android app was listed when its pages were read on Nov 13, 2026. AppsFlyer is listed for Web.

Does AppsFlyer have an iPhone app?

No iPhone app was listed when its pages were read on Nov 13, 2026. AppsFlyer is listed for Web.

Is AppsFlyer open source?

AppsFlyer is not described as open source on its own site, as read on Nov 13, 2026.

Does AppsFlyer have an API?

Yes. AppsFlyer offers a public API, according to its own site.

Does AppsFlyer have a free trial?

Yes. One-time welcome package on Zero and Growth: 12,000 free conversions in year one and 30 days of select add-ons.

Who makes AppsFlyer?

AppsFlyer is made by AppsFlyer Ltd.

What are the alternatives to AppsFlyer?

The closest alternatives to AppsFlyer in our directory are Singular, Branch, Kochava and Measured.

How does AppsFlyer compare with other ad creative and reporting tools?

AppsFlyer's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16.

Could I make my own version of AppsFlyer?

The plain part of AppsFlyer you could make: reports. What surrounds it you could not.

Where this guide comes from

The prices, plans, platforms and features were read from AppsFlyer’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from AppsFlyer's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by AppsFlyer Ltd. Prices change, so check appsflyer.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

7,721

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 7,721

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "AppsFlyer: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/appsflyer

Know someone choosing between ad creative and reporting tools?

Send them this guide: toolgpa.com/tools/appsflyer/guide

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See our other guides

The best-graded ad creative and reporting tools after AppsFlyer, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what AppsFlyer’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AppsFlyer is a trademark of its owner, and this guide is not made, paid for or approved by AppsFlyer Ltd. Prices and plans change: check appsflyer.com before you buy.