AppsFlyer vs Kochava (2026): which should you pick?
As of Nov 13, 2026, Kochava grades higher than AppsFlyer: 2.4 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
AppsFlyer grades higher on value for money. Kochava grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppsFlyer
Mobile attribution and marketing measurement platform
Kochava
Mobile attribution and omnichannel ad measurement platform
Which one is for you
Pick AppsFlyer if
- Fits if you run a mobile app and pay per conversion rather than per seat
- Works for apps with only organic and owned-media traffic on the free plan
Look elsewhere if
- Not for you if you run paid campaigns and want to stay free, because Zero isn't for them
- Watch out: the 12,000 free conversions are one-off, in the first year only
- Pricey if you want fraud protection or raw data, as Protect360 and API access are premium
- Skip it if you need multi-touch attribution, which is Enterprise only and unpriced
Pick Kochava if
- Fits if you run a mobile app and want attribution without paying at first
- Works for growth teams that may need raw data later
Look elsewhere if
- Tight if your app passes 10,000 attributed conversions a month, as free ends there
- Pricey if you need more than the basics, because Foundation is $500 a month
- Watch out: row-level reporting, identity matching, audience activation and raw data queries are not on the free plan
- Watch out: marketing mix modeling, Apple Ads automation and the publisher product are quote only
- Skip it if you only pay by card, since the vendor prefers ACH or wire
How we grade them
| 2.0GPAAppsFlyerFair | 2.4GPAKochavaFair | |
|---|---|---|
| Value for money | CGrowth is $0.07 a conversion after the first 12,000 free, and Enterprise is unpublished. That is a per-conversion price, which we place at the ordinary grade. | DThe first paid plan, Foundation, is $500 a month, the start of the dearest tenth of ad tools ($500 and up). Enterprise starts at $2,000. |
| Free plan and trial | CZero is free but meant for apps with owned media only. The 12,000-conversion welcome package applies once, in the first year. | BFree App Analytics is $0 with up to 10,000 attributed conversions a month, and includes fraud prevention. A small app could stay there until it hits the cap. |
| Features | CAttribution, SKAdNetwork support and deep linking. Protect360 fraud protection, Raw Data API, Audiences and Data Locker are premium; multi-touch is Enterprise. | BMobile and connected-TV attribution, SmartLinks, fraud prevention and data export. Nothing core is missing, though row-level data and audience activation start on paid plans. |
| Ease of use | CNeeds an SDK in the app and networks connected. We found no store rating. | CNo store rating on record. Attribution needs an SDK and partner links set up, which takes engineering time. |
| Platforms and integrations | CWeb dashboard with APIs. No integrations are listed on its record, and no desktop or phone app. | BWeb console with a public API and links to Meta, Apple Ads and SKAdNetwork. No desktop app. |
| Best for | mobile attribution for apps | app install attribution with a free starting tier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppsFlyer and Kochava. How we grade
Where they differ
- Kochava also covers a/B testing.
At a glance
| AppsFlyer | Kochava | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Free (Zero plan); Growth is $0.07 per conversion after the first 12,000 | $500 per month and up |
| Free plan | Zero plan: free, meant for apps with owned-media activity only and not for apps with paid campaigns. Includes deep-linking tools and core marketing analytics. | Free App Analytics: $0 a month with up to 10,000 attributed conversions a month. |
| Free trial | One-time welcome package on Zero and Growth: 12,000 free conversions in year one and 30 days of select add-ons | Free trials are offered on the Foundation and Enterprise plans |
| Web | ||
| Made by | AppsFlyer Ltd. | Kochava |
| Price read from | appsflyer.com | kochava.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
AppsFlyer
- The Zero plan is not suitable for apps running paid activity, and the 12,000-conversion welcome package applies once, within the first year.
- API access, Protect360 fraud protection, Audiences and Data Locker are premium features that need a subscription to the respective plan after the 30-day trial.
- Organic installs that are not attributed are not counted as conversions and are free, per the pricing FAQ.
- Enterprise pricing is not published.
Kochava
- The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users.
- Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only.
- Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan.
- Preferred payment is ACH or wire; card payments go through a self-serve customer portal.
Key features
AppsFlyer
- Mobile attribution
- Real-time install and in-app event measurement with configurable lookback windows. Multi-touch attribution is part of the Enterprise plan.
- SKAdNetwork support
- SKAdNetwork support for iOS campaign measurement is in the welcome package, and SKAN conversion studio and modeling features appear in the plan comparison.
- Deep linking
- Deep linking tools for taking users from a link to the right in-app screen, offered on their own as a deep-linking plan.
- Fraud protection
- Protect360, the fraud protection suite, is a premium feature, and fraud detection is part of the Enterprise plan.
- Audiences and data access
- Audience segmentation, Raw Data API access and Data Locker are listed as premium features, with a 30-day trial of select add-ons for new Zero and Growth accounts.
- Custom dashboards
- Custom dashboards are a premium add-on that can be trialed for 30 days in the welcome package.
Kochava
- Mobile and CTV attribution
- Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.
- SmartLinks and deep linking
- SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.
- Ad fraud prevention
- AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.
- Data access
- Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks.
- Marketing mix modeling and Apple Ads automation
- AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately.
Plans
AppsFlyer
Zero$0
For apps that only run owned-media activity. Not suitable for apps with paid campaigns. Includes the 12,000-conversion welcome package.
Growth$0.07
per conversion, pay-as-you-go, after the first 12,000 free
Basic mobile attribution for measuring paid campaigns, plus deep linking. The first 12,000 conversions in the first year are free.
EnterpriseCustom
Cross-channel attribution, multi-touch attribution, AI insights, fraud detection and a dedicated customer success manager. Sold through sales.
Kochava
Free App Analytics$0
per month for up to 10,000 conversions
Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention.
Foundation$500
per month and up, for 33,000 conversions
Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment.
Enterprise$2,000
per month and up, for 200,000 monthly active users
Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU.
Ways to pay less
AppsFlyer
No public discounts listed.
Kochava
- Other savings
Annual prepayment option
The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount.
Common questions
Which is cheaper, AppsFlyer or Kochava?
As of Nov 13, 2026, AppsFlyer starts at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000, and Kochava starts at $500 per month and up.
Which has a free plan, AppsFlyer or Kochava?
As of Nov 13, 2026, both AppsFlyer and Kochava have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.