Alternatives · Ad Tools
AppsFlyer alternatives
As of Nov 13, 2026, the highest-graded AppsFlyer alternative is Singular (2.4 GPA). It's also the best free one.
AppsFlyer compared with 4 alternatives: Singular, Branch, Kochava and Measured.
AppsFlyer has a free plan. Paid plans start at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000. 2 of the 4 alternatives are free or have a free plan. One more offers a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a AppsFlyer sale?
At a glance
How each one differs from AppsFlyer
Singular
Mobile attribution and marketing analytics platform
- Singular starts at Free for 15,000 paid conversions; Growth is $0.05 per conversion.
Suits: Mobile app marketers who need attribution plus cost aggregation in one place
Branch
Mobile attribution, deep linking and analytics platform
- Branch has no free plan, only a free trial, unlike AppsFlyer.
Suits: Mobile app teams that want attribution and deep linking from one vendor
Kochava
Mobile attribution and omnichannel ad measurement platform
- Kochava starts at $500 per month and up.
- Kochava also covers a/B testing.
Suits: App marketers who need attribution and can start on a free tier
Measured
Marketing measurement with media mix modeling and incrementality tests
- Measured has no free plan, unlike AppsFlyer.
- Measured also covers a/B testing.
Suits: Enterprise and ecommerce brands that want to prove media impact to finance
Limits worth knowing in AppsFlyer
- The Zero plan is not suitable for apps running paid activity, and the 12,000-conversion welcome package applies once, within the first year.
- API access, Protect360 fraud protection, Audiences and Data Locker are premium features that need a subscription to the respective plan after the 30-day trial.
- Organic installs that are not attributed are not counted as conversions and are free, per the pricing FAQ.
- Enterprise pricing is not published.
Common questions
What are the alternatives to AppsFlyer?
The alternatives to AppsFlyer in this directory are Singular, Branch, Kochava and Measured. Each one has a side-by-side comparison with AppsFlyer.
Is there a free alternative to AppsFlyer?
Yes. Singular and Kochava have a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Nov 13, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.