Singular review (2026): is the free plan enough?
Mobile attribution and marketing analytics platform
Black Friday: is there a Singular sale?
Singular report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for mobile app attribution and marketing analytics
Singular tracks installs and ad performance for mobile apps, with a free plan for 15,000 paid conversions. The page doesn't say whether that allowance renews, Growth is a quote despite its $0.05 price, and cross-device attribution and 365-day cohorts need Enterprise.
Who Singular is for
- Fits if you run a small mobile app and want attribution at no cost
- Works for teams that need SKAdNetwork and fraud checks on iOS
Who Singular is not for
- Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
- Skip it if you want a posted Growth price, because its button reads Let's Talk
- Pricey if you need ETL, since data warehouse exports are a paid add-on
- Not for you if you need cross-device attribution or SSO, which are Enterprise only
Why Singular gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyFree for 15,000 paid conversions, then $0.05 each on Growth. That is below what the category charges for a small app, though the free allowance's period isn't stated.
- BFree plan and trialA free plan with no card, covering attribution, cost aggregation, fraud prevention and SKAdNetwork. A small app could live on it if the allowance renews.
- CFeaturesAttribution, cost and ROI reporting, fraud prevention, deep linking, exports and APIs. The listing names gaps: cross-device attribution, 365-day cohorts, SSO and audiences are Enterprise.
- CEase of useNeeds an SDK in your app and ad networks connected. We found no store rating.
- CPlatforms and integrationsWeb dashboard with APIs and exports. No integrations are listed on its record, and no desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Singular's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/singular#review"><img src="https://toolgpa.com/badge/singular.svg" alt="Singular: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Singular stands among ad creative and reporting tools
Singular's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9.
It stands best on free plan and trial (B, above 71 of 72) and worst on features (C, above 0).
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Singular’s own letter is outlined.
- BValue for moneyAbove 64 of 72, level with 7
- BFree plan and trialAbove 71 of 72, level with 1
- CFeaturesAbove 0 of 72, level with 59
- CEase of useAbove 0 of 72, level with 71
- CPlatforms and integrationsAbove 0 of 72, level with 26
Keep Singular, or make your own?
Keep it
The plain part of Singular you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- An API that other software can build on.
What this rests on. Singular’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Singular?
Singular is a marketing analytics and mobile attribution platform. It ties installs and in-app events to campaigns, pulls in ad cost data from partners and reports return on ad spend by channel, campaign and creative. Pricing is based on paid conversions or ad spend rather than seats.
Worth knowing
- The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
- Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
- ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
- Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.
Key features
- Mobile attribution
- Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.
- Cost aggregation and ROI reporting
- Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.
- Fraud prevention
- Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.
- Deep linking
- Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.
- Data exports and APIs
- Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.
- Audience management
- An audience builder with hourly syncs is available to Enterprise customers as an add-on.
Singular pricing
As of Nov 13, 2026, Singular has a free plan, and paid plans start at Free for 15,000 paid conversions; Growth is $0.05 per conversion.
- Starts at
- Free for 15,000 paid conversions; Growth is $0.05 per conversion
- Free plan
- 15,000 paid conversions, no credit card required, with mobile attribution, cost aggregation, fraud prevention, SKAdNetwork attribution and APIs. The page does not say whether the allowance is monthly or yearly.
- Free trial
- The pricing page FAQ says the Growth plan can be tried immediately.
| Plan | Price | What you get |
|---|---|---|
| Free | $0for 15,000 paid conversions, period not stated | Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting. |
| Growth | $0.05per paid conversion | Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on. |
| Enterprise | Custom | Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales. |
Read from singular.net on Nov 13, 2026. Prices change, so confirm with Singular before you buy.
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Common questions
Does Singular have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Singular is listed for Web.
Does Singular have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Singular is listed for Web.
Is Singular open source?
Singular is not described as open source on its own site, as read on Nov 13, 2026.
Does Singular have an API?
Yes. Singular offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.