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Alternatives · Ad Tools

Singular alternatives

As of Nov 13, 2026, the highest-graded Singular alternative is Kochava (2.4 GPA). It's also the best free one.

Singular compared with 6 alternatives: AppsFlyer, Branch, Kochava, Measured, Adalytics and 1 more.

Singular has a free plan. Paid plans start at Free for 15,000 paid conversions; Growth is $0.05 per conversion. 2 of the 6 alternatives are free or have a free plan. One more offers a free trial.

Listings checked up to Nov 13, 2026 · Where the facts come from

Black Friday: is there a Singular sale?

At a glance

ToolPriceFree planRuns on
SingularThis toolFree plan · from $0.05YesWeb
AppsFlyerFree plan · from $0.07YesWeb
BranchFree trialTrial onlyWeb
KochavaFree plan · from $500/moYesWeb
MeasuredPaidNoWeb
AdalyticsPaidNoWeb
InnovidPaidNoWeb

How each one differs from Singular

  1. AppsFlyer

    Mobile attribution and marketing measurement platform

    • AppsFlyer starts at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000.

    Suits: App teams that need install and event attribution across paid channels

  2. Branch

    Mobile attribution, deep linking and analytics platform

    • Branch has no free plan, only a free trial, unlike Singular.

    Suits: Mobile app teams that want attribution and deep linking from one vendor

  3. Kochava

    Mobile attribution and omnichannel ad measurement platform

    • Kochava starts at $500 per month and up.
    • Kochava also covers a/B testing.

    Suits: App marketers who need attribution and can start on a free tier

  4. Measured

    Marketing measurement with media mix modeling and incrementality tests

    • Measured has no free plan, unlike Singular.
    • Measured also covers a/B testing.

    Suits: Enterprise and ecommerce brands that want to prove media impact to finance

  5. Adalytics

    Log-file analysis and verification of programmatic ad buys

    • Adalytics has no free plan, unlike Singular.
    • Adalytics also covers log file analysis.
    • Adalytics does not cover dashboards, which Singular does.

    Suits: Brands and agencies auditing programmatic spend

  6. Innovid

    Ad serving, creative and measurement for omnichannel campaigns

    • Innovid has no free plan, unlike Singular.
    • Innovid also covers ad creative.
    • Innovid does not cover dashboards, which Singular does.

    Suits: Large advertisers running CTV and omnichannel campaigns

Limits worth knowing in Singular

  • The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
  • Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
  • ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
  • Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.
Singular pricing and details

Common questions

What are the alternatives to Singular?

The alternatives to Singular in this directory are AppsFlyer, Branch, Kochava, Measured, Adalytics and Innovid. Each one has a side-by-side comparison with Singular.

Is there a free alternative to Singular?

Yes. AppsFlyer and Kochava have a free plan alongside paid ones.

When were these prices checked?

Every listing on this page was checked on Nov 13, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.