Adalytics vs Singular (2026): which should you pick?

Pick Adalytics if

• Fits if you buy programmatic media at scale and want an outside audit
• Works for teams chasing refunds or make-goods on missed buys

Look elsewhere if

• Skip it if you want a self-serve app, because the site shows no sign-up or login
• Not for you if you need a price, as none is published
• Skip it if you are a publisher or ad tech vendor, since the company says it does no research for them
• Watch out: it is analytics services, so every project starts with a request

Pick Singular if

• Fits if you run a small mobile app and want attribution at no cost
• Works for teams that need SKAdNetwork and fraud checks on iOS

Look elsewhere if

• Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
• Skip it if you want a posted Growth price, because its button reads Let's Talk
• Pricey if you need ETL, since data warehouse exports are a paid add-on
• Not for you if you need cross-device attribution or SSO, which are Enterprise only

Adalytics

• The site publishes no pricing and has a contact form only, so pricing is recorded as unverified.
• It is sold as analytics services, not a self-serve app; the site shows no sign-up or login.
• The company says it does not do research on behalf of publishers or ad tech vendors.

Singular

• The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
• Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
• ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
• Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.

Adalytics

Log file analysis

Analyzes impression-level log file data from media buys around the clock.

Placement checks

Looks for domain spoofing, app spoofing and mis-declared inventory.

Invalid and non-viewable traffic

Measures spend on ads that were not served, went to bots or data centers, were out of geography or were not viewable.

Frequency cap checks

Tests whether ad tech platforms honor the frequency caps set on a buy.

Refund operations

Supports claims for refunds, make-goods and clawbacks on ads that miss a buyer's standards.

Singular

Mobile attribution

Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.

Cost aggregation and ROI reporting

Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.

Fraud prevention

Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.

Deep linking

Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.

Data exports and APIs

Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.

Audience management

An audience builder with hourly syncs is available to Enterprise customers as an add-on.

Adalytics

Pricing could not be confirmed. See adalytics.io.

Singular

• Free$0

  for 15,000 paid conversions, period not stated

  Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting.

• Growth$0.05

  per paid conversion

  Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on.

• EnterpriseCustom

  Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales.