Adalytics vs Measured (2026): which should you pick?
As of Nov 13, 2026, Adalytics and Measured share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Measured
Marketing measurement with media mix modeling and incrementality tests
Paid
Which one is for you
Pick Adalytics if
- Fits if you buy programmatic media at scale and want an outside audit
- Works for teams chasing refunds or make-goods on missed buys
Look elsewhere if
- Skip it if you want a self-serve app, because the site shows no sign-up or login
- Not for you if you need a price, as none is published
- Skip it if you are a publisher or ad tech vendor, since the company says it does no research for them
- Watch out: it is analytics services, so every project starts with a request
Pick Measured if
- Fits if you are an ecommerce brand with enough ad spend to test incrementality
- Works for teams that want a vendor to run the measurement
Look elsewhere if
- Not for you if you are a small shop, since it is built for enterprise brands
- Skip it if you want a price first, because none is published
- Watch out: vendor strategic services are sold alongside the software
- Too light for building or buying ads, as it is measurement only
How we grade them
| 1.6GPAAdalyticsWeak | 1.6GPAMeasuredWeak | |
|---|---|---|
| Value for money | CNo price is published, so we rate it at the ordinary grade. | CNo price is published, and the pricing URL returns a not-found page, so it sits in the middle. |
| Free plan and trial | FNo free plan and no trial; there is a contact form only. | FNo free plan, no trial and no self-serve sign-up; access is through a demo. |
| Features | CLog-file analysis, spoofing and invalid traffic checks, frequency cap tests and refund support. It does that job, and it is a narrower one. | CMedia mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard. The listing shows no gaps, but it measures media and doesn't run it. |
| Ease of use | CSold as a service, so setup is a conversation and not a sign-up. We found no store rating. | CNo store rating on record. Data feeds from each channel have to be connected first. |
| Platforms and integrations | CWeb site only. It shows no sign-up, login, app or listed integration. | CWeb only, and the listing names no integrations outside what it calls managed integrations. |
| Best for | auditing programmatic ad buys | media mix and incrementality testing for ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adalytics and Measured. How we grade
Where they differ
- Adalytics also covers log file analysis.
- Measured also covers dashboards and a/B testing.
In commonWebReports
At a glance
| Adalytics | Measured | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Adalytics Research LLC | Measured |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Adalytics
- The site publishes no pricing and has a contact form only, so pricing is recorded as unverified.
- It is sold as analytics services, not a self-serve app; the site shows no sign-up or login.
- The company says it does not do research on behalf of publishers or ad tech vendors.
Measured
- No prices are published and the pricing URL returns a not-found page; access is through a demo request.
- Built for enterprise brands; the About page says more than 150 ecommerce brands use it.
- Strategic services from the vendor are offered next to the software.
Key features
Adalytics
- Log file analysis
- Analyzes impression-level log file data from media buys around the clock.
- Placement checks
- Looks for domain spoofing, app spoofing and mis-declared inventory.
- Invalid and non-viewable traffic
- Measures spend on ads that were not served, went to bots or data centers, were out of geography or were not viewable.
- Frequency cap checks
- Tests whether ad tech platforms honor the frequency caps set on a buy.
- Refund operations
- Supports claims for refunds, make-goods and clawbacks on ads that miss a buyer's standards.
Measured
- Media mix modeling
- Builds causal media mix models that the site says are calibrated with incrementality tests.
- Incrementality testing
- Runs automated geo and audience split experiments to measure the lift from a channel.
- Media plan optimizer
- AI-powered scenario planning for shifting budget between channels.
- Cross-channel dashboard
- One view of media measurement across channels, with benchmarks for comparing against competitors.
- Managed integrations
- The site lists 300+ fully managed connections to ad and sales data sources.
Plans
Adalytics
Pricing could not be confirmed. See adalytics.io.
Measured
Pricing could not be confirmed. See measured.com.
Common questions
Which is cheaper, Adalytics or Measured?
As of Nov 13, 2026, Adalytics has no price we could confirm, and Measured has no price we could confirm.
Which has a free plan, Adalytics or Measured?
As of Nov 13, 2026, neither Adalytics nor Measured has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.