Adalytics vs Skai (2026): which should you pick?
As of Nov 13, 2026, Adalytics and Skai share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Adalytics grades higher, or features and platforms, where Skai does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Adalytics if
- Fits if you buy programmatic media at scale and want an outside audit
- Works for teams chasing refunds or make-goods on missed buys
Look elsewhere if
- Skip it if you want a self-serve app, because the site shows no sign-up or login
- Not for you if you need a price, as none is published
- Skip it if you are a publisher or ad tech vendor, since the company says it does no research for them
- Watch out: it is analytics services, so every project starts with a request
Pick Skai if
- Fits if you run an enterprise media budget over $4M a year
- Makes sense if you want one platform for dozens of ad publishers
Look elsewhere if
- Pricey if you are not an enterprise, at $114k a year
- Skip it if you want to try first, since there is no free plan or trial
- Watch out: pricing is annual, with a commitment review after three months
- Watch out: incrementality testing needs Enterprise Premier at $756k
- Watch out: Studio, Agent Connect and Datahub are separate products
How we grade them
| 1.6GPAAdalyticsWeak | 1.6GPASkaiWeak | |
|---|---|---|
| Value for money | CNo price is published, so we rate it at the ordinary grade. | FFrom $114k a year, about $9,500 a month, for spend up to $4M a year, which is far above anything else in ad tools. Tiers go up to $756k and then custom. |
| Free plan and trial | FNo free plan and no trial; there is a contact form only. | FNothing free: no plan and no trial on record. |
| Features | CLog-file analysis, spoofing and invalid traffic checks, frequency cap tests and refund support. It does that job, and it is a narrower one. | BOmnichannel media management, automation, competitive insights and an AI layer across 120+ publishers. Nothing in the listing shows a gap in the core work, though Studio, Agent Connect and Datahub are extra. |
| Ease of use | CSold as a service, so setup is a conversation and not a sign-up. We found no store rating. | CNo store rating on record. An enterprise onboarding comes first, with a client success team. |
| Platforms and integrations | CWeb site only. It shows no sign-up, login, app or listed integration. | BA web app covering 120+ publishers. No phone or desktop apps are listed. |
| Best for | auditing programmatic ad buys | omnichannel ad management for enterprise media teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adalytics and Skai. How we grade
Where they differ
- Adalytics also covers log file analysis.
- Skai also covers workflow automation and AI agents.
At a glance
| Adalytics | Skai | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $114k per year, for advertisers spending up to $4M per year |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Adalytics Research LLC | Skai |
| Price read from | Not confirmed | skai.io |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Adalytics
- The site publishes no pricing and has a contact form only, so pricing is recorded as unverified.
- It is sold as analytics services, not a self-serve app; the site shows no sign-up or login.
- The company says it does not do research on behalf of publishers or ad tech vendors.
Skai
- Pricing starts at $114k per year, and the tier is set by annual ad spend: $4M, $10M, $20M and $35M ceilings.
- Annual pricing, with a review of the commitment available after the first three months.
- Incrementality testing and custom solution development are limited to Enterprise Premier and above.
- Studio, Agent Connect and Datahub are separate products; the pricing page lists the platform tiers only.
Key features
Adalytics
- Log file analysis
- Analyzes impression-level log file data from media buys around the clock.
- Placement checks
- Looks for domain spoofing, app spoofing and mis-declared inventory.
- Invalid and non-viewable traffic
- Measures spend on ads that were not served, went to bots or data centers, were out of geography or were not viewable.
- Frequency cap checks
- Tests whether ad tech platforms honor the frequency caps set on a buy.
- Refund operations
- Supports claims for refunds, make-goods and clawbacks on ads that miss a buyer's standards.
Skai
- Omnichannel media management
- Plan, activate, optimize and measure media across search, social, retail media and commerce channels from one platform. The homepage says it covers 300+ channels.
- Celeste AI
- Skai's AI assistant for insights and recommendations, included in every pricing tier.
- Skai Studio
- A separate product for designing, running and governing your own agents and media workflows.
- Agent Connect
- Lets agents you build or use elsewhere reach Skai's data and media actions through MCP connectors.
- Datahub
- A standalone product that unifies marketing data so it can feed analysis and AI agents.
Plans
Adalytics
Pricing could not be confirmed. See adalytics.io.
Skai
Standard$114k
per year, for advertisers spending up to $4M per year
120+ publishers, automation and optimization, online training, dedicated client success support and Celeste AI.
Advanced$276k
per year, for advertisers spending up to $10M per year
Everything in Standard plus competitive insights and search term analysis.
Enterprise$504k
per year, for advertisers spending up to $20M per year
Everything in Advanced plus more read-only publishers, customizable audits and QA, and expanded customer journey intelligence.
Enterprise Premier$756k
per year, for advertisers spending up to $35M per year
Everything in Enterprise plus incrementality testing, white-glove onboarding and client success, and custom solution development.
Enterprise Premier +Custom
For advertisers spending more than $35M per year; priced to the business, through sales.
Common questions
Which is cheaper, Adalytics or Skai?
As of Nov 13, 2026, Adalytics has no price we could confirm, and Skai starts at $114k per year, for advertisers spending up to $4M per year.
Which has a free plan, Adalytics or Skai?
As of Nov 13, 2026, neither Adalytics nor Skai has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.