Adalytics vs Adthena (2026): which should you pick?

Pick Adalytics if

• Fits if you buy programmatic media at scale and want an outside audit
• Works for teams chasing refunds or make-goods on missed buys

Look elsewhere if

• Skip it if you want a self-serve app, because the site shows no sign-up or login
• Not for you if you need a price, as none is published
• Skip it if you are a publisher or ad tech vendor, since the company says it does no research for them
• Watch out: it is analytics services, so every project starts with a request

Pick Adthena if

• Fits if you want to see who advertises inside ChatGPT for your topics
• Works for a larger advertiser that spends $500k or more on Google Ads

Look elsewhere if

• Pricey if you are small: $399 a month buys 200 prompts only
• Watch out: history, API, MCP and Google Ads integration are not in the $399 plan
• Skip it if you want a price for the full product, as the other two plans are quotes
• Not for you if you spend under $500k a year on Google Ads and want brand protection

Adalytics

• The site publishes no pricing and has a contact form only, so pricing is recorded as unverified.
• It is sold as analytics services, not a self-serve app; the site shows no sign-up or login.
• The company says it does not do research on behalf of publishers or ad tech vendors.

Adthena

• Brand Market View and Whole Market View have no published price and are aimed at advertisers spending $500k+ and $1M+ a year on Google Ads.
• The $399 plan is limited to 200 prompts, and the page says it is a better starting point for smaller budgets.
• Historical data, API and MCP access, and Google Ads and SA360 integration are not part of the $399 plan.
• Custom plans are priced from keywords tracked, countries covered, reporting needs and annual PPC spend.

Adalytics

Log file analysis

Analyzes impression-level log file data from media buys around the clock.

Placement checks

Looks for domain spoofing, app spoofing and mis-declared inventory.

Invalid and non-viewable traffic

Measures spend on ads that were not served, went to bots or data centers, were out of geography or were not viewable.

Frequency cap checks

Tests whether ad tech platforms honor the frequency caps set on a buy.

Refund operations

Supports claims for refunds, make-goods and clawbacks on ads that miss a buyer's standards.

Adthena

ChatGPT ads tracking

Shows which advertisers appear in ChatGPT, which topics trigger their ads and how much AI share of voice a brand owns.

Share of voice

Share of voice by keyword and category across paid search, with competitor ad copy intelligence.

Brand protection

Brand keyword monitoring, ad hijacking and conquesting detection, automated trademark protection and phishing detection on Brand Market View.

Whole-market coverage

Whole Market View covers brand and generic keywords with CPC and CTR modeling and 14+ years of history, per the pricing page.

AI Overviews monitoring

Google AI Overview monitoring and AI versus paid versus organic visibility comparisons are listed on the market-wide plans.

API and MCP access

Full application, API and MCP access is listed on Whole Market View.

Adalytics

Pricing could not be confirmed. See adalytics.io.

Adthena

• ChatGPT Ads Intelligence$399

  per month for 200 prompts split across your topics

  Live tracking of who advertises in ChatGPT, share of AI voice, topic triggers, competitor ad copy, benchmarks and market shift alerts. Self-serve.

• Brand Market ViewCustom

  Brand keyword monitoring, trademark protection, ad hijacking and phishing detection, and brand CPC savings. For brands spending $500k+ a year on Google Ads. Sold through sales.

• Whole Market ViewCustom

  Brand and generic keyword coverage across paid, organic and AI search, with full app, API and MCP access. For advertisers spending $1M+ a year on Google Ads.