Adalytics review (2026): is it worth it?
Log-file analysis and verification of programmatic ad buys
Black Friday: is there a Adalytics sale?
Adalytics report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for auditing programmatic ad buys
Adalytics analyzes log files from programmatic ad buys to find spoofing, invalid traffic and unmet frequency caps, and supports refund claims. It is sold as an analytics service with a contact form only, and the site shows no price, sign-up or login.
Who Adalytics is for
- Fits if you buy programmatic media at scale and want an outside audit
- Works for teams chasing refunds or make-goods on missed buys
Who Adalytics is not for
- Skip it if you want a self-serve app, because the site shows no sign-up or login
- Not for you if you need a price, as none is published
- Skip it if you are a publisher or ad tech vendor, since the company says it does no research for them
- Watch out: it is analytics services, so every project starts with a request
Why Adalytics gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo price is published, so we rate it at the ordinary grade.
- FFree plan and trialNo free plan and no trial; there is a contact form only.
- CFeaturesLog-file analysis, spoofing and invalid traffic checks, frequency cap tests and refund support. It does that job, and it is a narrower one.
- CEase of useSold as a service, so setup is a conversation and not a sign-up. We found no store rating.
- CPlatforms and integrationsWeb site only. It shows no sign-up, login, app or listed integration.
What these grades rest on. Graded from this listing, whose facts were read from Adalytics's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Adalytics? Put this grade on your site
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<a href="https://toolgpa.com/tools/adalytics#review"><img src="https://toolgpa.com/badge/adalytics.svg" alt="Adalytics: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Adalytics stands among ad creative and reporting tools
Adalytics's GPA of 1.6 is higher than 1 of the 72 other ad creative and reporting tools we grade, and level with 11.
It stands best on value for money (C, above 15 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Adalytics’s own letter is outlined.
- CValue for moneyAbove 15 of 72, level with 48
- FFree plan and trialAbove 0 of 72, level with 23
- CFeaturesAbove 0 of 72, level with 59
- CEase of useAbove 0 of 72, level with 71
- CPlatforms and integrationsAbove 0 of 72, level with 26
Keep Adalytics, or make your own?
Your call
You could make the core of Adalytics for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- Millions of server log lines read to see what search bots crawl.
What this rests on. Adalytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Adalytics?
Adalytics provides media data science and analytics services to advertisers and agencies, based on impression-level log file data. It checks where ads ran, whether they were viewable or served to bots, and whether frequency caps held. It also publishes public-interest research reports.
Worth knowing
- The site publishes no pricing and has a contact form only, so pricing is recorded as unverified.
- It is sold as analytics services, not a self-serve app; the site shows no sign-up or login.
- The company says it does not do research on behalf of publishers or ad tech vendors.
Key features
- Log file analysis
- Analyzes impression-level log file data from media buys around the clock.
- Placement checks
- Looks for domain spoofing, app spoofing and mis-declared inventory.
- Invalid and non-viewable traffic
- Measures spend on ads that were not served, went to bots or data centers, were out of geography or were not viewable.
- Frequency cap checks
- Tests whether ad tech platforms honor the frequency caps set on a buy.
- Refund operations
- Supports claims for refunds, make-goods and clawbacks on ads that miss a buyer's standards.
Adalytics pricing
We could not confirm Adalytics’s current pricing from its own site, so we are not listing plans here. See adalytics.io for current prices.
Adalytics alternatives
- Adalytics vs Adthena
Free trial · from $399/mo
- Adalytics vs Skai
From $114/yr
- Adalytics vs Singular
Free plan · from $0.05
Common questions
Does Adalytics have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Adalytics is listed for Web.
Does Adalytics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Adalytics is listed for Web.
Is Adalytics open source?
Adalytics is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.