Innovid vs Singular (2026): which should you pick?

Pick Innovid if

• Fits if you run big omnichannel campaigns including CTV
• Works for teams that need independent ad serving and measurement

Look elsewhere if

• Skip it if you want a price, because none is published
• Not for you if you want a free plan or trial, as there isn't one
• Watch out: legacy and Flashtalking clients have separate help centers and sign-ins
• Skip it if you want to start small and self-serve, since the site routes you to a demo

Pick Singular if

• Fits if you run a small mobile app and want attribution at no cost
• Works for teams that need SKAdNetwork and fraud checks on iOS

Look elsewhere if

• Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
• Skip it if you want a posted Growth price, because its button reads Let's Talk
• Pricey if you need ETL, since data warehouse exports are a paid add-on
• Not for you if you need cross-device attribution or SSO, which are Enterprise only

Innovid

• No prices are published; the site routes visitors to a demo request, so pricing is recorded as unverified.
• Clients of the legacy platform and those migrated from Flashtalking use separate help centers and sign-ins.
• Innovid names Mediaocean as its parent company.

Singular

• The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
• Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
• ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
• Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.

Innovid

Ad authoring and dynamic ads

Builds interactive and dynamic ads, including personalized versions of a creative.

Ad serving and management

Delivers campaigns across digital and social channels with independent ad serving.

Measurement

Covers reach and frequency across linear TV and CTV, outcomes such as web visits and sales, and verification.

Audience and frequency tools

Audience management for activating cross-channel audiences, and frequency management across a media buy.

NIVO AI

An AI layer with agents for creating, delivering, measuring and optimizing campaigns.

Singular

Mobile attribution

Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.

Cost aggregation and ROI reporting

Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.

Fraud prevention

Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.

Deep linking

Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.

Data exports and APIs

Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.

Audience management

An audience builder with hourly syncs is available to Enterprise customers as an add-on.

Innovid

Pricing could not be confirmed. See innovid.com.

Singular

• Free$0

  for 15,000 paid conversions, period not stated

  Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting.

• Growth$0.05

  per paid conversion

  Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on.

• EnterpriseCustom

  Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales.