Celtra vs Innovid (2026): which should you pick?
As of Nov 13, 2026, Celtra and Innovid share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Celtra if
- Fits if your team makes hundreds of resizes and versions of the same ad
- Works for media owners that sell rich media and video formats
Look elsewhere if
- Not for you if you are a small team, as the site cites 450+ enterprise customers
- Skip it if you want a price on the page, because it is quote only
- Watch out: Creative Automation and Creative Enablement are separate solutions
- Too light for ad buying or reporting, since it is a production tool
Pick Innovid if
- Fits if you run big omnichannel campaigns including CTV
- Works for teams that need independent ad serving and measurement
Look elsewhere if
- Skip it if you want a price, because none is published
- Not for you if you want a free plan or trial, as there isn't one
- Watch out: legacy and Flashtalking clients have separate help centers and sign-ins
- Skip it if you want to start small and self-serve, since the site routes you to a demo
How we grade them
| 1.6GPACeltraWeak | 1.6GPAInnovidWeak | |
|---|---|---|
| Value for money | CNo price is published. The pricing page says packages are built to order from the solutions and volume you need. | CNo price is published, so we rate it at the ordinary grade. |
| Free plan and trial | FNo free plan, no trial and no self-serve sign-up. You ask for a quote. | FNo free plan and no trial; the site leads to a demo request. |
| Features | CCreative Automation, dynamic product ads, rich media and creative scoring. It does the job fully, but Automation and Enablement are separate products, so you pick one. | CAd authoring, ad serving, measurement across linear TV and CTV, audience and frequency tools and NIVO AI. Large in scope, with no gap named. |
| Ease of use | CNo store rating on record. Templates and brand rules have to be set up before it pays off. | CEnterprise ad serving takes configuration and onboarding. We found no store rating. |
| Platforms and integrations | CWeb only. The listing names no integrations, though the homepage says live-data ads run across 100+ media platforms. | CWeb only, with no integrations listed on its record. |
| Best for | producing ad variants at volume for large brands | ad serving and measurement for large campaigns |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Celtra and Innovid. How we grade
Where they differ
- Celtra also covers workflow automation.
In commonWebAI featuresReportsAd creative
At a glance
| Celtra | Innovid | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Celtra | Innovid |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Celtra
- No prices are published: the pricing page says packages are built to order from the solutions and volume needed, and offers a quote.
- Aimed at enterprise customers; the site cites 450+ enterprise-level customers and has no self-serve sign-up.
- Creative Automation and Creative Enablement are separate solutions, so a buyer picks the one that fits.
Innovid
- No prices are published; the site routes visitors to a demo request, so pricing is recorded as unverified.
- Clients of the legacy platform and those migrated from Flashtalking use separate help centers and sign-ins.
- Innovid names Mediaocean as its parent company.
Key features
Celtra
- Creative Automation
- Builds large sets of on-brand ads across formats and markets from templates, with AI-assisted production and automated brand governance checks.
- Dynamic product ads
- Creates custom image and video catalog ads, and live-data creatives that update with pricing, inventory or market changes.
- Creative Enablement
- Creates and serves premium rich media and video ad formats.
- Creative performance insights
- Scores creatives before launch and tracks which creative elements drive results across campaigns.
- Distribution across media platforms
- The homepage says live-data creatives can run across 100+ media platforms.
Innovid
- Ad authoring and dynamic ads
- Builds interactive and dynamic ads, including personalized versions of a creative.
- Ad serving and management
- Delivers campaigns across digital and social channels with independent ad serving.
- Measurement
- Covers reach and frequency across linear TV and CTV, outcomes such as web visits and sales, and verification.
- Audience and frequency tools
- Audience management for activating cross-channel audiences, and frequency management across a media buy.
- NIVO AI
- An AI layer with agents for creating, delivering, measuring and optimizing campaigns.
Plans
Celtra
Pricing could not be confirmed. See celtra.com.
Innovid
Pricing could not be confirmed. See innovid.com.
Common questions
Which is cheaper, Celtra or Innovid?
As of Nov 13, 2026, Celtra has no price we could confirm, and Innovid has no price we could confirm.
Which has a free plan, Celtra or Innovid?
As of Nov 13, 2026, neither Celtra nor Innovid has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.