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The Singular Insider’s Guide

Everything we know about Singular in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

Singular

The Insider’s Guide

Mobile attribution and marketing analytics platform

Singular, as pictured on singular.net

Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Singular’s own pages.

Made by Singular · checked Nov 13, 2026 · toolgpa.com

2.4GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Singular’s own pages, its app-store listings and our grades. Every fact in it is on Singular’s page too, where it is kept up to date. Checked Nov 13, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.4

GPA, above 62 of the 72 other ad creative and reporting tools we grade

Singular is a marketing analytics and mobile attribution platform. It ties installs and in-app events to campaigns, pulls in ad cost data from partners and reports return on ad spend by channel, campaign and creative. Pricing is based on paid conversions or ad spend rather than seats.

To get you started, here are 9 things to know about Singular, taken from its own pages and our grades.

Needs an SDK in your app and ad networks connected.
From our grade for ease of use
  1. 1

    Best for mobile app attribution and marketing analytics

    Singular tracks installs and ad performance for mobile apps, with a free plan for 15,000 paid conversions.

  2. 2

    What it costs

    Paid plans start at Free for 15,000 paid conversions; Growth is $0.05 per conversion.

  3. 3

    There is a free plan

    15,000 paid conversions, no credit card required, with mobile attribution, cost aggregation, fraud prevention, SKAdNetwork attribution and APIs. The page does not say whether the allowance is monthly or yearly.

  4. 4

    It runs on Web

    Web.

  5. 5

    Mobile attribution

    Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.

  6. 6

    Cost aggregation and ROI reporting

    Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.

  7. 7

    Fraud prevention

    Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.

  8. 8

    A 2.4 GPA, above 62 of 72

    That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    The plain part of Singular you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.

Singular at a glance

Pricing
Free plan, from Free for 15,000 paid conversions; Growth is $0.05 per conversion
Free plan
Yes
Free trial
The pricing page FAQ says the Growth plan can be tried immediately.
Runs on
Web
Made by
Singular
Category
Ad Creative & Reporting
Our grade
2.4 GPA, fair

The report card

Best for mobile app attribution and marketing analytics

Singular tracks installs and ad performance for mobile apps, with a free plan for 15,000 paid conversions. The page doesn't say whether that allowance renews, Growth is a quote despite its $0.05 price, and cross-device attribution and 365-day cohorts need Enterprise.

ToolGPA report cardSingularGraded Nov 13, 2026
SubjectGradeComment
Value for moneyBFree for 15,000 paid conversions, then $0.05 each on Growth. That is below what the category charges for a small app, though the free allowance's period isn't stated.
Free plan and trialBA free plan with no card, covering attribution, cost aggregation, fraud prevention and SKAdNetwork. A small app could live on it if the allowance renews.
FeaturesCAttribution, cost and ROI reporting, fraud prevention, deep linking, exports and APIs. The listing names gaps: cross-device attribution, 365-day cohorts, SSO and audiences are Enterprise.
Ease of useCNeeds an SDK in your app and ad networks connected. We found no store rating.
Platforms and integrationsCWeb dashboard with APIs and exports. No integrations are listed on its record, and no desktop or phone app.
Grade point averageFair, out of 4.02.4

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Singular is for

  • Fits if you run a small mobile app and want attribution at no cost
  • Works for teams that need SKAdNetwork and fraud checks on iOS

Who it is not for

  • Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
  • Skip it if you want a posted Growth price, because its button reads Let's Talk
  • Pricey if you need ETL, since data warehouse exports are a paid add-on
  • Not for you if you need cross-device attribution or SSO, which are Enterprise only

Good to know

Good for

  • Mobile app marketers who need attribution plus cost aggregation in one place
  • Early-stage apps, since the free plan covers 15,000 paid conversions
  • Teams that want to pay by conversions or ad spend, which the page says are both options

Worth knowing

  • The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
  • Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
  • ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
  • Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$0.05

To start. There is a free plan too

Singular has a free plan. Paid plans start at Free for 15,000 paid conversions; Growth is $0.05 per conversion.

That is below what the category charges for a small app, though the free allowance's period isn't stated.
From our grade for value for money

  • Free

    $0

    for 15,000 paid conversions, period not stated

    Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting.

  • Growth

    $0.05

    per paid conversion

    Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on.

  • Enterprise

    Custom

    Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales.

The free plan

15,000 paid conversions, no credit card required, with mobile attribution, cost aggregation, fraud prevention, SKAdNetwork attribution and APIs. The page does not say whether the allowance is monthly or yearly.

Trying it first

The pricing page FAQ says the Growth plan can be tried immediately.

Read from singular.net on Nov 13, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Mobile attribution and marketing analytics platform. Here is what it does, as its own site describes it, and what it covers: public API, reports, dashboards.

Attribution, cost and ROI reporting, fraud prevention, deep linking, exports and APIs.
From our grade for features
Mobile attribution
Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.
Cost aggregation and ROI reporting
Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.
Fraud prevention
Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.
Deep linking
Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.
Data exports and APIs
Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.
Audience management
An audience builder with hourly syncs is available to Enterprise customers as an add-on.

Where it runs

  • Web

What it works with

Its own pages name no integrations.

Singular is made by Singular.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

62/72

Other ad creative and reporting tools it is graded above

Singular's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9.

It stands best on free plan and trial (B, above 71 of 72) and worst on features (C, above 0).

Each grade against the category

Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Singular’s own letter is outlined.

  • BValue for moneyAbove 64 of 72
  • BFree plan and trialAbove 71 of 72
  • CFeaturesAbove 0 of 72
  • CEase of useAbove 0 of 72
  • CPlatforms and integrationsAbove 0 of 72

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of Singular you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.

It is one of the better ones too: its GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade.

What you could make

  • Reports: an app builder makes this well.

What you could not

  • Connections that pull numbers from dozens of other services.
  • An API that other software can build on.

What this rests on. Singular’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

AppsFlyer, Branch, Kochava and Measured

The 4 tools Singular is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

12

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Singular free?

Singular has a free plan. 15,000 paid conversions, no credit card required, with mobile attribution, cost aggregation, fraud prevention, SKAdNetwork attribution and APIs.

How much does Singular cost?

Singular lists 3 plans. Free: $0 for 15,000 paid conversions, period not stated.

What platforms does Singular work on?

Singular is available on Web.

Does Singular have an Android app?

No Android app was listed when its pages were read on Nov 13, 2026. Singular is listed for Web.

Does Singular have an iPhone app?

No iPhone app was listed when its pages were read on Nov 13, 2026. Singular is listed for Web.

Is Singular open source?

Singular is not described as open source on its own site, as read on Nov 13, 2026.

Does Singular have an API?

Yes. Singular offers a public API, according to its own site.

Does Singular have a free trial?

Yes. The pricing page FAQ says the Growth plan can be tried immediately.

Who makes Singular?

Singular is made by a company of the same name.

What are the alternatives to Singular?

The closest alternatives to Singular in our directory are AppsFlyer, Branch, Kochava and Measured.

How does Singular compare with other ad creative and reporting tools?

Singular's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9.

Could I make my own version of Singular?

The plain part of Singular you could make: reports. What surrounds it you could not.

Where this guide comes from

The prices, plans, platforms and features were read from Singular’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Singular's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Singular. Prices change, so check singular.net before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

7,721

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 7,721

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Singular: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/singular

Know someone choosing between ad creative and reporting tools?

Send them this guide: toolgpa.com/tools/singular/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded ad creative and reporting tools after Singular, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Singular’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Singular is a trademark of its owner, and this guide is not made, paid for or approved by Singular. Prices and plans change: check singular.net before you buy.