Skip to content
ToolGPA

Reporting Ninja vs Supermetrics (2026): which should you pick?

As of Nov 13, 2026, Reporting Ninja grades higher than Supermetrics: 2.6 against 2.2 out of 4.0.

Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA

Reporting Ninja grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Reporting Ninja

Marketing reports for agencies, built by AI or by hand

Free trial · from $20/mo
Full detailsreportingninja.com

Supermetrics

Marketing data connectors for sheets, BI tools and AI chats

Free trial · from $44/mo
Full detailssupermetrics.com

Which one is for you

Pick Reporting Ninja if

  • Fits if you send monthly reports to a handful of ad clients
  • Works for agencies that want the client's logo on the PDF

Look elsewhere if

  • Tight if you have a long client list, as Starter stops at 10 reports and 10 accounts of each type
  • Pricey if you grow past Small, with Large at $120 a month and anything bigger quoted
  • Skip it if you want a free plan, because after the 15-day trial it is paid
  • Watch out: cancel and you are billed for the current month, then not again

Pick Supermetrics if

  • Fits if you report from Google Sheets or Looker Studio
  • Works for small teams with a handful of ad platforms

Look elsewhere if

  • Tight if you have many sources: Starter allows 2 and Growth 7
  • Watch out: extra sources, users, destinations and accounts are paid extras
  • Skip it if you want warehouse, API or transformations, which are Enterprise by quote
  • Not for you if you want a free plan, since only the per-source trial is free

How we grade them

2.6GPAReporting NinjaGood2.2GPASupermetricsFair
Value for money
B$20 a month on yearly billing ($25 monthly), inside the cheapest quarter of a category whose cheapest quarter starts at $26. Users are unlimited on every plan.
C$44 a month billed yearly ($59 monthly) for 2 sources, in a category where the middle is $65. Growth is $177.
Free plan and trial
CA 15-day trial with no card. There is no permanent free plan.
CA 14-day trial per data source with no card, and no free plan.
Features
BReport builder, AI report builder and summaries, white label, client portal, Looker Studio connectors, Sheets add-on, API, MCP and alerts. The listing names no gap in the core job.
CMany connectors and choice of destinations. Warehouses, transformations, storage and API are Enterprise features sold by quote.
Ease of use
CYou build or generate each report and connect each client account. We found no store rating.
CNo store rating on record. You connect each source and build queries.
Platforms and integrations
BWeb app with Google Analytics 4, Google and Meta Ads, LinkedIn, TikTok, Mailchimp, Klaviyo and Shopify, plus an API and MCP. No desktop or phone app.
BWeb only, with Sheets, Excel, Looker Studio, Power BI, Claude, ChatGPT and Copilot.
Best forwhite-label marketing reports for agenciesad data in Sheets, Looker Studio and AI chats

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reporting Ninja and Supermetrics. How we grade

Where they differ

    In commonWebPublic APIAI featuresReportsDashboards

    At a glance

    Reporting NinjaSupermetrics
    PricingFree trialFree trial
    Starts at$20 per month, billed annually ($25 billed monthly)$44 per month, billed yearly ($59 billed monthly)
    Free planNoneNone
    Free trial15-day free trial, no credit card required14-day free trial per data source, no credit card needed
    Web
    Made byReporting NinjaSupermetrics
    Price read fromreportingninja.comsupermetrics.com
    CheckedNov 13, 2026Nov 12, 2026

    Worth knowing

    Reporting Ninja

    • Plans are sized by reports and by accounts of each type, so large client lists need the Large plan or a custom quote.
    • The 15-day trial needs no card, but the page does not describe a permanent free plan.
    • If you cancel, you are billed for the current month and not again afterward.

    Supermetrics

    • Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
    • API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
    • The pricing page lists no free plan, only a 14-day trial that is started per data source.

    Key features

    Reporting Ninja

    Report builder
    Reports are collections of widgets that can mix several data sources and client accounts, then be scheduled and sent as PDFs.
    AI report building
    An AI builder, AI widget and AI summary are included on every plan, with monthly AI credits that renew.
    Looker Studio connectors
    Data Studio connectors bring the same accounts into Looker Studio, with unlimited reports there.
    White label and client portal
    Reports can carry the agency's branding and be shared through a client portal or share links.
    Sheets add-on, API and MCP
    A Google Sheets add-on, a REST API and an MCP connector for Claude and ChatGPT are part of every plan.
    Alerts
    Alerts with AI explanations flag changes in the connected data.

    Supermetrics

    Connectors to marketing sources
    Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.
    Choice of destinations
    Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.
    Data warehouse transfers
    Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.
    AI chats and Studio
    Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).
    API access
    Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.

    Plans

    Reporting Ninja

    • Starter$20

      per month, billed annually ($25 billed monthly)

      10 reports and 10 accounts of each type; unlimited users.

    • Small$40

      per month, billed annually ($50 billed monthly)

      30 reports and 30 accounts of each type; unlimited users.

    • Medium$70

      per month, billed annually ($88 billed monthly)

      70 reports and 70 accounts of each type; unlimited users.

    • Large$120

      per month, billed annually ($150 billed monthly)

      150 reports and 150 accounts of each type; unlimited users.

    • Custom planCustom

      Larger volumes, quoted on request.

    Supermetrics

    • Starter$44

      per month, billed yearly ($59 billed monthly)

      1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.

    • Growth$177

      per month, billed yearly ($222 billed monthly)

      2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.

    • EnterpriseCustom

      Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.

    Ways to pay less

    Reporting Ninja

    • Annual discount

      20% off with annual billing

      Annual billing shows 20% off the monthly price, and quarterly billing shows 10% off.

    Supermetrics

    • Annual discount

      Yearly billing saves up to 25%

      Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.

    Common questions

    Which is cheaper, Reporting Ninja or Supermetrics?

    As of Nov 13, 2026, Reporting Ninja is cheaper to start with: $20 a month, against $44 a month for Supermetrics. Reporting Ninja starts at $20 per month, billed annually ($25 billed monthly), and Supermetrics starts at $44 per month, billed yearly ($59 billed monthly).

    Which has a free plan, Reporting Ninja or Supermetrics?

    As of Nov 13, 2026, neither Reporting Ninja nor Supermetrics has a free plan. Both have a free trial.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade