Reporting Ninja vs Whatagraph (2026): which should you pick?
As of Nov 13, 2026, Reporting Ninja grades higher than Whatagraph: 2.6 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
Reporting Ninja grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Reporting Ninja
Marketing reports for agencies, built by AI or by hand
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
Which one is for you
Pick Reporting Ninja if
- Fits if you send monthly reports to a handful of ad clients
- Works for agencies that want the client's logo on the PDF
Look elsewhere if
- Tight if you have a long client list, as Starter stops at 10 reports and 10 accounts of each type
- Pricey if you grow past Small, with Large at $120 a month and anything bigger quoted
- Skip it if you want a free plan, because after the 15-day trial it is paid
- Watch out: cancel and you are billed for the current month, then not again
Pick Whatagraph if
- Fits if you're an agency producing monthly reports for dozens of clients
- Works for teams blending many ad accounts and currencies into one set of numbers
Look elsewhere if
- Pricey if you have a handful of clients, at $812 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown and buying starts with a demo
- Watch out: each connected account uses 1 source credit, Max starts at 50, and extras are bought until the next tier
- Not for you if you need the public API or BigQuery and Looker Studio transfers, which are Prime only
- Watch out: SAML login is an add-on, and priority support and an enterprise SLA need Prime
How we grade them
| 2.6GPAReporting NinjaGood | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | B$20 a month on yearly billing ($25 monthly), inside the cheapest quarter of a category whose cheapest quarter starts at $26. Users are unlimited on every plan. | FGraded on a small agency reporting on 5 clients, which still means Max at $812 a month billed annually, or €699 in euros. That's many times what the other agency tools here charge for 5 clients, where the middle start is $65 a month, for the same kind of job. |
| Free plan and trial | CA 15-day trial with no card. There is no permanent free plan. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | BReport builder, AI report builder and summaries, white label, client portal, Looker Studio connectors, Sheets add-on, API, MCP and alerts. The listing names no gap in the core job. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CYou build or generate each report and connect each client account. We found no store rating. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb app with Google Analytics 4, Google and Meta Ads, LinkedIn, TikTok, Mailchimp, Klaviyo and Shopify, plus an API and MCP. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | white-label marketing reports for agencies | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reporting Ninja and Whatagraph. How we grade
Where they differ
- Whatagraph also covers AI agents.
At a glance
| Reporting Ninja | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $20 per month, billed annually ($25 billed monthly) | $812 per month, billed annually |
| Free plan | None | None |
| Free trial | 15-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Reporting Ninja | Whatagraph B.V. |
| Price read from | reportingninja.com | whatagraph.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Reporting Ninja
- Plans are sized by reports and by accounts of each type, so large client lists need the Large plan or a custom quote.
- The 15-day trial needs no card, but the page does not describe a permanent free plan.
- If you cancel, you are billed for the current month and not again afterward.
Whatagraph
- Max starts at $812 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
Reporting Ninja
- Report builder
- Reports are collections of widgets that can mix several data sources and client accounts, then be scheduled and sent as PDFs.
- AI report building
- An AI builder, AI widget and AI summary are included on every plan, with monthly AI credits that renew.
- Looker Studio connectors
- Data Studio connectors bring the same accounts into Looker Studio, with unlimited reports there.
- White label and client portal
- Reports can carry the agency's branding and be shared through a client portal or share links.
- Sheets add-on, API and MCP
- A Google Sheets add-on, a REST API and an MCP connector for Claude and ChatGPT are part of every plan.
- Alerts
- Alerts with AI explanations flag changes in the connected data.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
Reporting Ninja
Starter$20
per month, billed annually ($25 billed monthly)
10 reports and 10 accounts of each type; unlimited users.
Small$40
per month, billed annually ($50 billed monthly)
30 reports and 30 accounts of each type; unlimited users.
Medium$70
per month, billed annually ($88 billed monthly)
70 reports and 70 accounts of each type; unlimited users.
Large$120
per month, billed annually ($150 billed monthly)
150 reports and 150 accounts of each type; unlimited users.
Custom planCustom
Larger volumes, quoted on request.
Whatagraph
Max$812
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Shown as from $812 in dollars and from €699 in euros. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
Reporting Ninja
- Annual discount
20% off with annual billing
Annual billing shows 20% off the monthly price, and quarterly billing shows 10% off.
Whatagraph
No public discounts listed.
Common questions
Which is cheaper, Reporting Ninja or Whatagraph?
As of Nov 13, 2026, Reporting Ninja is cheaper to start with: $20 a month, against $812 a month for Whatagraph. Reporting Ninja starts at $20 per month, billed annually ($25 billed monthly), and Whatagraph starts at $812 per month, billed annually.
Which has a free plan, Reporting Ninja or Whatagraph?
As of Nov 13, 2026, neither Reporting Ninja nor Whatagraph has a free plan. Reporting Ninja has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.