Reporting Ninja vs Swydo (2026): which should you pick?
As of Nov 13, 2026, Reporting Ninja grades higher than Swydo: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Reporting Ninja grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Reporting Ninja
Marketing reports for agencies, built by AI or by hand
Swydo
Agency client reports and KPI monitoring, priced per data source
Which one is for you
Pick Reporting Ninja if
- Fits if you send monthly reports to a handful of ad clients
- Works for agencies that want the client's logo on the PDF
Look elsewhere if
- Tight if you have a long client list, as Starter stops at 10 reports and 10 accounts of each type
- Pricey if you grow past Small, with Large at $120 a month and anything bigger quoted
- Skip it if you want a free plan, because after the 15-day trial it is paid
- Watch out: cancel and you are billed for the current month, then not again
Pick Swydo if
- Fits if you're an agency with many small clients and want no per-client fee
- Works for PPC and social agencies sending monthly PDF reports, with alerts when KPIs drift off target
Look elsewhere if
- Tight if each client has lots of ad accounts, since every one is a paid source at $4.50 past 10
- Skip it if your clients use platforms outside its 38 or so integrations, as the rest come in by Google Sheets
- Watch out: AI credits reset monthly with no carryover, and heavier use is billed on demand
- Not for you if you want a free plan, as there's only a 14-day trial
How we grade them
| 2.6GPAReporting NinjaGood | 2.4GPASwydoFair | |
|---|---|---|
| Value for money | B$20 a month on yearly billing ($25 monthly), inside the cheapest quarter of a category whose cheapest quarter starts at $26. Users are unlimited on every plan. | BGraded against the agency tools it's listed beside, on 5 clients. $62 a month billed annually covers 10 data sources, so 2 per client, with unlimited clients and users and white-labeling included. That's less than any of them charges for 5 clients. Each source past 10 adds $4.50. |
| Free plan and trial | CA 15-day trial with no card. There is no permanent free plan. | CNo free plan. The 14-day trial has every feature and doesn't need a credit card. |
| Features | BReport builder, AI report builder and summaries, white label, client portal, Looker Studio connectors, Sheets add-on, API, MCP and alerts. The listing names no gap in the core job. | CReport templates, scheduling, KPI boards across clients, goals, alerts, combined sources, a client portal and AI summaries. But there are only about 38 native integrations, and anything else has to come in through Google Sheets. |
| Ease of use | CYou build or generate each report and connect each client account. We found no store rating. | CNo rating on record. Templates help, but each client's ad and analytics accounts need connecting, and you'll want to keep count of data sources because you pay for each. |
| Platforms and integrations | BWeb app with Google Analytics 4, Google and Meta Ads, LinkedIn, TikTok, Mailchimp, Klaviyo and Shopify, plus an API and MCP. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Ads, GA4, Facebook Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, CallRail and CTM, and sends alerts by email or Slack. |
| Best for | white-label marketing reports for agencies | agencies with lots of small clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reporting Ninja and Swydo. How we grade
Where they differ
- Swydo also covers goals.
At a glance
| Reporting Ninja | Swydo | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per month, billed annually ($25 billed monthly) | $62 per month for 10 data sources, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 15-day free trial, no credit card required | 14-day free trial of every feature, no credit card needed |
| Web | ||
| Made by | Reporting Ninja | Swydo |
| Price read from | reportingninja.com | swydo.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Reporting Ninja
- Plans are sized by reports and by accounts of each type, so large client lists need the Large plan or a custom quote.
- The 15-day trial needs no card, but the page does not describe a permanent free plan.
- If you cancel, you are billed for the current month and not again afterward.
Swydo
- Each connected account counts as a data source: 10 clients each on Google Ads and Facebook Ads make 20 sources.
- AI credits reset monthly and do not carry over; heavier use is billed on demand up to a spend limit you set.
- Native integrations number about 38; other platforms come in through Google Sheets.
Key features
Reporting Ninja
- Report builder
- Reports are collections of widgets that can mix several data sources and client accounts, then be scheduled and sent as PDFs.
- AI report building
- An AI builder, AI widget and AI summary are included on every plan, with monthly AI credits that renew.
- Looker Studio connectors
- Data Studio connectors bring the same accounts into Looker Studio, with unlimited reports there.
- White label and client portal
- Reports can carry the agency's branding and be shared through a client portal or share links.
- Sheets add-on, API and MCP
- A Google Sheets add-on, a REST API and an MCP connector for Claude and ChatGPT are part of every plan.
- Alerts
- Alerts with AI explanations flag changes in the connected data.
Swydo
- 38+ integrations
- Google Ads, GA4, Facebook and Instagram Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, Semrush, Klaviyo, CallRail and CTM, plus Google Sheets for anything else.
- Report templates and scheduling
- Build reusable report templates, then schedule PDF reports or share live dashboards with clients and colleagues.
- KPI boards and cross-client overview
- Monitor key numbers for every client on one board, with goal tracking and email or Slack alerts when a metric moves.
- Combined data sources
- Combine ad data sources from several platforms in one view and define your own custom metrics on top of them.
- White label and client portal
- Brand reports with your own look, and give clients a password-protected portal for their reports, boards and goals.
- AI report summaries
- An AI report builder and summaries draw on 4,000 included AI credits a month; a typical report summary uses about 95.
Plans
Reporting Ninja
Starter$20
per month, billed annually ($25 billed monthly)
10 reports and 10 accounts of each type; unlimited users.
Small$40
per month, billed annually ($50 billed monthly)
30 reports and 30 accounts of each type; unlimited users.
Medium$70
per month, billed annually ($88 billed monthly)
70 reports and 70 accounts of each type; unlimited users.
Large$120
per month, billed annually ($150 billed monthly)
150 reports and 150 accounts of each type; unlimited users.
Custom planCustom
Larger volumes, quoted on request.
Swydo
Swydo$62
per month for 10 data sources, billed annually ($69 billed monthly)
Every feature, unlimited clients, users, reports and dashboards. The price rises with sources: $4.50 each from 11 to 100, $3 to 500, then $2.
CustomCustom
A custom quote through sales for larger accounts.
Ways to pay less
Reporting Ninja
- Annual discount
20% off with annual billing
Annual billing shows 20% off the monthly price, and quarterly billing shows 10% off.
Swydo
- Annual discount
Save 10% with annual billing
The base fee is $62 a month billed annually instead of $69 billed monthly.
Common questions
Which is cheaper, Reporting Ninja or Swydo?
As of Nov 13, 2026, Reporting Ninja is cheaper to start with: $20 a month, against $62 a month for Swydo. Reporting Ninja starts at $20 per month, billed annually ($25 billed monthly), and Swydo starts at $62 per month for 10 data sources, billed annually ($69 billed monthly).
Which has a free plan, Reporting Ninja or Swydo?
As of Nov 13, 2026, neither Reporting Ninja nor Swydo has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.