AgencyAnalytics vs Reporting Ninja (2026): which should you pick?
As of Nov 13, 2026, AgencyAnalytics and Reporting Ninja share a 2.6 GPA, neither has a free plan and they start at the same price, so the choice depends on whether you care more about features, where AgencyAnalytics grades higher, or value for money, where Reporting Ninja does.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Reporting Ninja
Marketing reports for agencies, built by AI or by hand
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick Reporting Ninja if
- Fits if you send monthly reports to a handful of ad clients
- Works for agencies that want the client's logo on the PDF
Look elsewhere if
- Tight if you have a long client list, as Starter stops at 10 reports and 10 accounts of each type
- Pricey if you grow past Small, with Large at $120 a month and anything bigger quoted
- Skip it if you want a free plan, because after the 15-day trial it is paid
- Watch out: cancel and you are billed for the current month, then not again
How we grade them
| 2.6GPAAgencyAnalyticsGood | 2.6GPAReporting NinjaGood | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | B$20 a month on yearly billing ($25 monthly), inside the cheapest quarter of a category whose cheapest quarter starts at $26. Users are unlimited on every plan. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | CA 15-day trial with no card. There is no permanent free plan. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | BReport builder, AI report builder and summaries, white label, client portal, Looker Studio connectors, Sheets add-on, API, MCP and alerts. The listing names no gap in the core job. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CYou build or generate each report and connect each client account. We found no store rating. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb app with Google Analytics 4, Google and Meta Ads, LinkedIn, TikTok, Mailchimp, Klaviyo and Shopify, plus an API and MCP. No desktop or phone app. |
| Best for | white-labeled client reporting for agencies | white-label marketing reports for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Reporting Ninja. How we grade
Where they differ
- AgencyAnalytics also covers rank tracking and backlink analysis.
At a glance
| AgencyAnalytics | Reporting Ninja | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $20 per month, billed annually ($25 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 15-day free trial, no credit card required |
| Web | ||
| Made by | AgencyAnalytics Inc | Reporting Ninja |
| Price read from | agencyanalytics.com | reportingninja.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Reporting Ninja
- Plans are sized by reports and by accounts of each type, so large client lists need the Large plan or a custom quote.
- The 15-day trial needs no card, but the page does not describe a permanent free plan.
- If you cancel, you are billed for the current month and not again afterward.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Reporting Ninja
- Report builder
- Reports are collections of widgets that can mix several data sources and client accounts, then be scheduled and sent as PDFs.
- AI report building
- An AI builder, AI widget and AI summary are included on every plan, with monthly AI credits that renew.
- Looker Studio connectors
- Data Studio connectors bring the same accounts into Looker Studio, with unlimited reports there.
- White label and client portal
- Reports can carry the agency's branding and be shared through a client portal or share links.
- Sheets add-on, API and MCP
- A Google Sheets add-on, a REST API and an MCP connector for Claude and ChatGPT are part of every plan.
- Alerts
- Alerts with AI explanations flag changes in the connected data.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Reporting Ninja
Starter$20
per month, billed annually ($25 billed monthly)
10 reports and 10 accounts of each type; unlimited users.
Small$40
per month, billed annually ($50 billed monthly)
30 reports and 30 accounts of each type; unlimited users.
Medium$70
per month, billed annually ($88 billed monthly)
70 reports and 70 accounts of each type; unlimited users.
Large$120
per month, billed annually ($150 billed monthly)
150 reports and 150 accounts of each type; unlimited users.
Custom planCustom
Larger volumes, quoted on request.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Reporting Ninja
- Annual discount
20% off with annual billing
Annual billing shows 20% off the monthly price, and quarterly billing shows 10% off.
Common questions
Which is cheaper, AgencyAnalytics or Reporting Ninja?
As of Nov 13, 2026, they start at the same price. AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and Reporting Ninja starts at $20 per month, billed annually ($25 billed monthly).
Which has a free plan, AgencyAnalytics or Reporting Ninja?
As of Nov 13, 2026, neither AgencyAnalytics nor Reporting Ninja has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.