Databox vs Reporting Ninja (2026): which should you pick?

Pick Databox if

• Fits if you want marketing, sales and finance numbers on one screen
• Works for small agencies with four or five clients on the Agency plan

Look elsewhere if

• Pricey if your clients expect reports under your own brand, at $200 a month extra
• Tight if you're on the free plan with more than three accounts to connect
• Watch out: each account or property counts as a data source, and every plan caps sources
• Pricey if you need fresh numbers, as 15-minute syncs cost $14 a month per source on top
• Not for you if you want spreadsheets, databases or APIs on the free plan, as custom integrations need a paid plan

Pick Reporting Ninja if

• Fits if you send monthly reports to a handful of ad clients
• Works for agencies that want the client's logo on the PDF

Look elsewhere if

• Tight if you have a long client list, as Starter stops at 10 reports and 10 accounts of each type
• Pricey if you grow past Small, with Large at $120 a month and anything bigger quoted
• Skip it if you want a free plan, because after the 15-day trial it is paid
• Watch out: cancel and you are billed for the current month, then not again

Databox

• Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
• Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
• White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
• The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.

Reporting Ninja

• Plans are sized by reports and by accounts of each type, so large client lists need the Large plan or a custom quote.
• The 15-day trial needs no card, but the page does not describe a permanent free plan.
• If you cancel, you are billed for the current month and not again afterward.

Databox

130+ integrations and databases

Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.

Dashboards and reports

Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.

Genie AI analyst

Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.

Goals and anomaly detection

Set targets against any metric and get alerts when a number moves outside its usual range.

Agency account management

The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.

MCP server and API

From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.

Reporting Ninja

Report builder

Reports are collections of widgets that can mix several data sources and client accounts, then be scheduled and sent as PDFs.

AI report building

An AI builder, AI widget and AI summary are included on every plan, with monthly AI credits that renew.

Looker Studio connectors

Data Studio connectors bring the same accounts into Looker Studio, with unlimited reports there.

White label and client portal

Reports can carry the agency's branding and be shared through a client portal or share links.

Sheets add-on, API and MCP

A Google Sheets add-on, a REST API and an MCP connector for Claude and ChatGPT are part of every plan.

Alerts

Alerts with AI explanations flag changes in the connected data.

Databox

• Free$0

  1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.

• Analyst$71

  per month, billed annually ($89 billed monthly)

  1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.

• Team Core$199

  per month for up to 3 users, billed annually ($249 billed monthly)

  10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.

• Team Scale$319

  per month for up to 10 users, billed annually ($399 billed monthly)

  Team Core with 30 data sources and 1,000 AI credits a month.

• Agency$79

  per month for up to 4 accounts, billed annually ($99 billed monthly)

  For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.

• CustomCustom

  Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.

Reporting Ninja

• Starter$20

  per month, billed annually ($25 billed monthly)

  10 reports and 10 accounts of each type; unlimited users.

• Small$40

  per month, billed annually ($50 billed monthly)

  30 reports and 30 accounts of each type; unlimited users.

• Medium$70

  per month, billed annually ($88 billed monthly)

  70 reports and 70 accounts of each type; unlimited users.

• Large$120

  per month, billed annually ($150 billed monthly)

  150 reports and 150 accounts of each type; unlimited users.

• Custom planCustom

  Larger volumes, quoted on request.

Databox

• Annual discount

  20% off with annual billing

  Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.

Reporting Ninja

• Annual discount

  20% off with annual billing

  Annual billing shows 20% off the monthly price, and quarterly billing shows 10% off.