The Kochava Insider’s Guide
Everything we know about Kochava in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Kochava
The Insider’s Guide
Mobile attribution and omnichannel ad measurement platform
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Kochava’s own pages.
Made by Kochava · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Kochava’s own pages, its app-store listings and our grades. Every fact in it is on Kochava’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 62 of the 72 other ad creative and reporting tools we grade
Kochava is a mobile measurement partner and ad measurement platform that attributes installs and in-app events to the campaigns that drove them. A free plan covers app analytics up to a monthly conversion cap, and paid tiers add row-level data, identity resolution and fraud controls. The vendor also sells marketing mix modeling, Apple Ads automation and a publisher product separately.
To get you started, here are 9 things to know about Kochava, taken from its own pages and our grades.
Attribution needs an SDK and partner links set up, which takes engineering time.
- 1
Best for app install attribution with a free starting tier
Kochava tracks which campaigns drove installs and in-app events, and its free plan covers up to 10,000 attributed conversions a month.
- 2
Paid plans start at $500 a month
As its pricing page puts it: $500 per month and up.
- 3
There is a free plan
Free App Analytics: $0 a month with up to 10,000 attributed conversions a month.
- 4
It runs on Web
Web.
- 5
Mobile and CTV attribution
Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.
- 6
SmartLinks and deep linking
SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.
- 7
Ad fraud prevention
AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.
- 8
A 2.4 GPA, above 62 of 72
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Kochava you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
Kochava at a glance
- Pricing
- Free plan, from $500 per month and up
- Free plan
- Yes
- Free trial
- Free trials are offered on the Foundation and Enterprise plans
- Runs on
- Web
- Made by
- Kochava, since 2011
- Category
- Ad Creative & Reporting
- Our grade
- 2.4 GPA, fair
The report card
Best for app install attribution with a free starting tier
Kochava tracks which campaigns drove installs and in-app events, and its free plan covers up to 10,000 attributed conversions a month. The step up is $500 a month, row-level data and audience features sit above the free plan, and several other products are quote only.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | The first paid plan, Foundation, is $500 a month, the start of the dearest tenth of ad tools ($500 and up). Enterprise starts at $2,000. |
| Free plan and trial | B | Free App Analytics is $0 with up to 10,000 attributed conversions a month, and includes fraud prevention. A small app could stay there until it hits the cap. |
| Features | B | Mobile and connected-TV attribution, SmartLinks, fraud prevention and data export. Nothing core is missing, though row-level data and audience activation start on paid plans. |
| Ease of use | C | No store rating on record. Attribution needs an SDK and partner links set up, which takes engineering time. |
| Platforms and integrations | B | Web console with a public API and links to Meta, Apple Ads and SKAdNetwork. No desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Kochava is for
- Fits if you run a mobile app and want attribution without paying at first
- Works for growth teams that may need raw data later
Who it is not for
- Tight if your app passes 10,000 attributed conversions a month, as free ends there
- Pricey if you need more than the basics, because Foundation is $500 a month
- Watch out: row-level reporting, identity matching, audience activation and raw data queries are not on the free plan
- Watch out: marketing mix modeling, Apple Ads automation and the publisher product are quote only
- Skip it if you only pay by card, since the vendor prefers ACH or wire
Good to know
Good for
- App marketers who need attribution and can start on a free tier
- Growth teams that outgrow a conversion cap and want raw data access
- Publishers and agencies that need measurement and outcome reporting
Worth knowing
- The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users.
- Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only.
- Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan.
- Preferred payment is ACH or wire; card payments go through a self-serve customer portal.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$500
A month to start. There is a free plan too
Kochava has a free plan. Paid plans start at $500 per month and up.
A small app could stay there until it hits the cap.
Free App Analytics
$0
per month for up to 10,000 conversions
Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention.
Foundation
$500
per month and up, for 33,000 conversions
Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment.
Enterprise
$2,000
per month and up, for 200,000 monthly active users
Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU.
The free plan
Free App Analytics: $0 a month with up to 10,000 attributed conversions a month.
Trying it first
Free trials are offered on the Foundation and Enterprise plans
Read from kochava.com on Nov 13, 2026.
Ways to pay less
Other savings
Annual prepayment option
The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount.
Stated on kochava.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Mobile attribution and omnichannel ad measurement platform. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards, a/B testing.
Mobile and connected-TV attribution, SmartLinks, fraud prevention and data export.
- Mobile and CTV attribution
- Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.
- SmartLinks and deep linking
- SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.
- Ad fraud prevention
- AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.
- Data access
- Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks.
- Marketing mix modeling and Apple Ads automation
- AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately.
Where it runs
- Web
What it works with
- Meta
- Apple Ads
- SKAdNetwork
Kochava is made by Kochava, and has been around since 2011.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
62/72
Other ad creative and reporting tools it is graded above
Kochava's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9.
It stands best on free plan and trial (B, above 71 of 72) and worst on value for money (D, above 3).
Its paid plans start at $500 a month, against a middle price of $49.50 for the category: 48 of the 51 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Kochava’s own letter is outlined.
- DValue for moneyAbove 3 of 72
- BFree plan and trialAbove 71 of 72
- BFeaturesAbove 60 of 72
- CEase of useAbove 0 of 72
- BPlatforms and integrationsAbove 27 of 72
Price against what you get
Each dot is one of 52 ad creative and reporting tools. Further left costs less; higher up scores better on features, ease of use and platforms. Kochava is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Kochava you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade. It costs $6,000 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Meta, Apple Ads and SKAdNetwork among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Kochava’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AppsFlyer, Branch, Singular and Measured
The 4 tools Kochava is most often weighed against, with where each one differs from it.
- 2.0GPA
AppsFlyer
Free plan · from $0.07
Mobile attribution and marketing measurement platform.
- Kochava also covers a/B testing.
- 2.2GPA
Branch
Free trial
Mobile attribution, deep linking and analytics platform.
- Kochava has a free plan. Branch does not, though it has a free trial.
- Kochava also covers a/B testing.
- 2.4GPA
Singular
Free plan · from $0.05
Mobile attribution and marketing analytics platform.
- Kochava also covers a/B testing.
- 1.6GPA
Measured
Paid
Marketing measurement with media mix modeling and incrementality tests.
- Kochava has a free plan. Measured does not.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Kochava free?
Kochava has a free plan. Free App Analytics: $0 a month with up to 10,000 attributed conversions a month.
How much does Kochava cost?
Kochava lists 3 plans. Free App Analytics: $0 per month for up to 10,000 conversions.
What platforms does Kochava work on?
Kochava is available on Web.
Does Kochava offer any discounts?
Kochava publicly lists the following: Annual prepayment option.
Does Kochava have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Kochava is listed for Web.
Does Kochava have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Kochava is listed for Web.
Is Kochava open source?
Kochava is not described as open source on its own site, as read on Nov 13, 2026.
Does Kochava have an API?
Yes. Kochava offers a public API, according to its own site.
What does Kochava integrate with?
Kochava's listing names Meta, Apple Ads and SKAdNetwork. A listing names up to eight integrations, so it may connect to more.
Does Kochava have a free trial?
Yes. Free trials are offered on the Foundation and Enterprise plans.
Who makes Kochava?
Kochava is made by a company of the same name. It dates from 2011.
What are the alternatives to Kochava?
The closest alternatives to Kochava in our directory are AppsFlyer, Branch, Singular and Measured.
How does Kochava compare with other ad creative and reporting tools?
Kochava's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9.
Is Kochava good value for money?
ToolGPA grades Kochava D for value for money. Its paid plans start at $500 a month, against a middle price of $49.50 for the category: 48 of the 51 others that charge start lower.
Could I make my own version of Kochava?
The plain part of Kochava you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Kochava’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Kochava's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Kochava. Prices change, so check kochava.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Kochava, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/kochava
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Kochava: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/kochava
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/kochava/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Kochava, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 74 ad creative and reporting tools we grade, compared
- Reporting Ninja Insider's GuideMarketing reports for agencies, built by AI or by hand2.6 GPA
- AdsGPT Insider's GuideAI generator for image and video ads with campaign launching2.4 GPA
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Kochava’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Kochava is a trademark of its owner, and this guide is not made, paid for or approved by Kochava. Prices and plans change: check kochava.com before you buy.